📌 Core Information
🔹 Job Title: Associate Director Digital Marketing
🔹 Company: Sun Life
🔹 Location: Hong Kong
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the digital marketing team to formulate a digital strategy for Sun Life brand and products
- Collaborating with stakeholders to build the end-to-end client journey from lead generation to conversion
- Leading media and creative agencies on content, planning, and optimization
- Significantly raising Sun Life's digital footprint and performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and tools.
📋 Key Responsibilities
✅ Leading the Digital Marketing team to formulate a digital strategy for Sun Life brand and products with an aim to build brand awareness, preferences, and acquisition
✅ Working with relevant stakeholders to build the end-to-end client journey from lead generation to conversion
✅ Leading the media and creative agencies on content, planning, and optimization
✅ Significantly raising Sun Life's digital footprint and performance
ASSUMPTION: This role involves a high level of stakeholder management, strategic planning, and data-driven decision making.
🎯 Required Qualifications
Education: Degree holder in business-related disciplines
Experience: Over 10 years of digital marketing experience in the financial industry
Required Skills:
- Highly familiar with the latest MarTech tools and applications
- Proven record in driving sales and performance
- Ability to lead and influence key stakeholders for digital transformation
- Media optimization, dashboard reporting, data analysis, acquisition journey design
- Highly familiar with HK and cross-border media strategy
- Excellent communication skills in both verbal and written English and Cantonese
Preferred Skills:
- Experience in leading a team
- Knowledge of the Hong Kong financial market
ASSUMPTION: Given the strategic nature of this role, candidates with a strong track record in digital marketing and relevant experience in the financial industry are preferred.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - 800,000 per annum (Based on industry standards for a senior digital marketing role in Hong Kong)
Benefits:
- 5-day work week
- MPF
- Group life and group medical insurance
- Excellent career development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior digital marketing role in Hong Kong. The benefits package is competitive and in line with industry standards.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: Sun Life was founded in 1865 and has since grown into a leading international financial services organization.
Company Description:
- Sun Life is dedicated to helping people achieve lifetime financial security and live healthier lives
- They provide a wide range of insurance and investment products and services in key markets around the world
- Sun Life has over 34,000 employees and 112,900 advisors worldwide
Company Specialties:
- Life Insurance
- Health Insurance
- Investment Management
- Retirement Planning
Company Website: www.sunlife.com
ASSUMPTION: Sun Life is a well-established company with a strong global presence and a diverse range of financial services.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees the Digital Marketing team
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to grow into a regional or global role within the digital marketing function
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on Sun Life's digital marketing strategy.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Sun Life Tower, Hunghom, Kowloon, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant digital marketing industry
- The office is located in Kowloon, close to public transportation and amenities
- The work environment is multicultural and dynamic, with a strong focus on collaboration and innovation
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment at Sun Life is fast-paced and collaborative, with a strong focus on driving results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Digital marketing strategy and planning
- Leadership and team management skills
- Data analysis and interpretation
- Cross-functional collaboration and stakeholder management
Application Tips:
- Highlight your relevant experience in digital marketing and the financial industry
- Demonstrate your understanding of Sun Life's business and digital marketing challenges
- Prepare examples of your past achievements in driving sales and performance
- Showcase your ability to lead and influence key stakeholders
ATS Keywords: Digital Marketing, Brand Awareness, Lead Generation, Media Optimization, Data Analysis, Stakeholder Management, MarTech Tools, Performance Tracking, Creative Strategy, Client Journey Design, Cantonese, English
ASSUMPTION: The application process at Sun Life is competitive and thorough, with a strong focus on assessing candidates' strategic thinking, leadership skills, and digital marketing expertise.
🛠️ Tools & Technologies
- MarTech tools (e.g., marketing automation platforms, CRM, analytics tools)
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Candidates should be comfortable using a range of digital marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Professionalism
- Innovation
- Collaboration
- Respect
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of stakeholders and managing multiple projects simultaneously?
- Do you have a proven track record of driving results and continuous improvement?
ASSUMPTION: Sun Life values candidates who are adaptable, collaborative, and results-driven, with a strong commitment to integrity and professionalism.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic work environment
- Balancing multiple priorities and stakeholders
- Keeping up with the latest digital marketing trends and tools
- Working in a highly competitive and regulated industry
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Director role in a financial services company, but with a greater emphasis on strategic planning and stakeholder management
- Compared to other senior digital marketing roles, this position offers a unique opportunity to drive Sun Life's digital transformation and make a significant impact on the company's brand and performance
- Career progression in this role could lead to regional or global leadership positions within Sun Life's digital marketing function
ASSUMPTION: This role offers a unique opportunity for candidates to drive Sun Life's digital marketing strategy and make a significant impact on the company's brand and performance.
📝 Sample Projects
- Developing and implementing a digital marketing strategy for a new product launch
- Optimizing Sun Life's media mix and improving return on investment (ROI)
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with cross-functional teams to enhance the client journey and improve customer satisfaction
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of this role, requiring strong leadership, analytical skills, and a deep understanding of digital marketing trends and tools.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing Sun Life's digital marketing function, and how does this role address them?
- How does this role collaborate with other departments and teams within Sun Life?
- What opportunities are there for professional development and growth within this role?
- How does Sun Life support its employees in balancing work and personal life?
- What is the company's approach to digital transformation, and how does this role contribute to that effort?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing and the financial industry
- Prepare examples of your past achievements in driving sales and performance
- Showcase your ability to lead and influence key stakeholders
- Follow up with the HR department two weeks after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
