📌 Core Information
🔹 Job Title: Associate Director Digital Marketing
🔹 Company: Sun Life
🔹 Location: Hong Kong
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a digital strategy for Sun Life brand and products
- Collaborating with stakeholders to enhance the client journey from lead generation to conversion
- Managing media and creative agencies for content, planning, and optimization
- Significantly improving Sun Life's digital footprint and performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and tools.
📋 Key Responsibilities
✅ Leading the Digital Marketing team to formulate a digital strategy for Sun Life brand and products
✅ Working with relevant stakeholders to build the end-to-end client journey from lead generation to conversion
✅ Managing media and creative agencies on content, planning, and optimization
✅ Significantly raising Sun Life's digital footprint and performance
ASSUMPTION: This role involves a high level of collaboration, stakeholder management, and data-driven decision making.
🎯 Required Qualifications
Education: Degree holder in business-related disciplines
Experience: Over 10 years of digital marketing experience in the financial industry
Required Skills:
- Proven record in driving sales and performance
- Ability to lead and influence key stakeholders for digital transformation
- Media optimization, dashboard reporting, data analysis, acquisition journey design
- Highly familiar with HK and cross-border media strategy
- Excellent communication skills in both verbal and written English and Cantonese
Preferred Skills:
- Familiarity with the latest MarTech tools and applications
ASSUMPTION: Candidates with a strong background in digital marketing, experience in the financial industry, and proficiency in both English and Cantonese will be most competitive.
💰 Compensation & Benefits
Salary Range: HKD 800,000 - 1,200,000 per annum (Based on industry standards for a senior digital marketing role in Hong Kong)
Benefits:
- 5-day work week
- MPF
- Group life and group medical insurance
- Excellent career development opportunities
Working Hours: 40 hours per week, with flexibility for the role's demands
ASSUMPTION: The salary range is estimated based on industry standards for a senior digital marketing role in Hong Kong. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Life operates in the financial services industry, offering a wide range of insurance and investment products and services.
Company Size: Sun Life has over 34,000 employees and 112,900 advisors worldwide, making it a large organization with significant resources.
Founded: Sun Life was founded in 1865 and has a long history in the financial services industry.
Company Description:
- Sun Life is dedicated to helping people achieve lifetime financial security and live healthier lives.
- It provides a wide range of insurance and investment products and services in key markets around the world.
- Sun Life has a strong global presence, with operations in Canada, the United States, the United Kingdom, Hong Kong, the Philippines, and Indonesia.
Company Specialties:
- Life insurance
- Health insurance
- Investment products
- Retirement planning
Company Website: http://www.sunlife.com
ASSUMPTION: Sun Life's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer.
Reporting Structure: The Associate Director Digital Marketing will lead the Digital Marketing team and collaborate with various stakeholders across the organization.
Work Arrangement: This role requires a significant amount of on-site work, with flexibility for remote work as needed.
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the Marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to professional development and training opportunities
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Sun Life's Hong Kong office is a modern, professional environment with a collaborative culture.
Office Location(s): Sun Life Tower, 18 Hung Luen Road, Hung Hom, Kowloon, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business environment.
- The office is located in the Hung Hom district, with easy access to public transportation and amenities.
- The city offers a high standard of living, with a mix of Eastern and Western cultures.
Work Schedule: The work schedule is typically Monday to Friday, with flexibility for the role's demands.
ASSUMPTION: The Hong Kong office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Digital marketing strategy and planning
- Leadership and team management skills
- Stakeholder management and communication
- Data analysis and interpretation
- Cultural fit and alignment with Sun Life's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements in the financial industry.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills.
- Research Sun Life's products, services, and competitors to demonstrate your understanding of the business and industry.
ATS Keywords: Digital marketing, digital strategy, brand awareness, lead generation, media optimization, data analysis, acquisition journey design, stakeholder management, MarTech tools, performance tracking, creative planning, client journey design, Cantonese, English
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing experience and leadership skills.
🛠️ Tools & Technologies
- MarTech tools (e.g., marketing automation platforms, CRM, analytics tools)
- Project management software (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Familiarity with the latest MarTech tools and applications will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client-centered
- Reliability
- Innovation
- One Global Team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing strategies that have improved brand awareness and acquisition?
- Are you comfortable working with diverse teams and stakeholders to achieve common goals?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who align with Sun Life's values and work style, and can demonstrate a strong cultural fit, will be most successful in this role.
⚠️ Potential Challenges
- Managing a team through a digital transformation, requiring strong leadership and change management skills
- Navigating a large, global organization with diverse stakeholders and priorities
- Keeping up with the rapidly evolving digital marketing landscape and emerging technologies
- Balancing the demands of the role with a healthy work-life balance
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Digital Marketing Director role in a financial services organization, with a focus on brand awareness and acquisition.
- However, this role is unique in its focus on the Hong Kong and cross-border markets, requiring a strong understanding of the local media landscape and consumer behavior.
- Career progression in this role could lead to a Vice President or Chief Marketing Officer role within the organization.
ASSUMPTION: Candidates should research similar roles in the financial services industry to better understand the market and competitive landscape.
📝 Sample Projects
- Developing and executing a digital marketing strategy to launch a new product in the Hong Kong market
- Conducting a comprehensive audit of Sun Life's digital presence and making data-driven recommendations for improvement
- Collaborating with cross-functional teams to optimize the client journey from lead generation to conversion
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring a strong understanding of digital marketing trends, tools, and best practices.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Sun Life in Hong Kong and the region?
- What are the most significant challenges facing the Digital Marketing team, and how can this role address them?
- How does Sun Life support the professional development and growth of its employees?
- What is the expected timeline for reviewing and optimizing Sun Life's digital marketing strategy?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, focusing on the key priorities, challenges, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements in the financial industry.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills.
- Research Sun Life's products, services, and competitors to demonstrate your understanding of the business and industry.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
