📌 Core Information
🔹 Job Title: Associate Director, Digital Marketing
🔹 Company: BridgeBio Pharma
🔹 Location: Palo Alto, California, United States
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 8-12+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and leading the enterprise-wide digital marketing strategy
- Optimizing media spend for impact and delivering insights that influence strategy and ROI
- Working with cross-functional teams to ensure alignment with brand and business goals
- Guiding the evolution of marketing performance reporting infrastructure
- Establishing best practices, workflows, and governance models to ensure scale and efficiency
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. Experience in the healthcare or biopharma industry is a plus but not required.
📋 Key Responsibilities
✅ Define and lead the enterprise-wide digital marketing strategy in alignment with brand and business goals
✅ Optimize media spend for impact and deliver insights that influence strategy and ROI
✅ Guide the evolution of marketing performance reporting infrastructure
✅ Define and track owned channel KPIs using tools like Google Analytics, Marketo, Search Console, and others
✅ Regularly test and optimize content and UX based on performance data and behavioral insights
✅ Provide actionable insights through dashboards, campaign reports, and business reviews
✅ Work with analytics to identify measurement goals and align KPIs
✅ Track performance metrics and summarize key insights back to brand teams
✅ Collaborate across the digital marketing team and the media agency to optimize campaign performance on an ongoing basis
✅ Establish best practices, workflows, and governance models to ensure scale and efficiency
ASSUMPTION: This role requires a strong understanding of digital media channels, data strategy, customer journey mapping, and MarTech. Proven track record of translating insights into successful strategic initiatives is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
Experience: 8-12+ years of experience in digital marketing, performance media, and marketing analytics. Healthcare or biopharma industry experience is a plus.
Required Skills:
- Strong understanding of digital media channels, data strategy, customer journey mapping, and MarTech
- Proven track record of translating insights into successful strategic initiatives
- Experience with tools like Google Analytics, Tableau/Power BI, Salesforce, Marketo, or other CRM/CMS platforms
- Excellent communication, leadership, and project management skills
Preferred Skills:
- Experience in the healthcare or biopharma industry
- Fluency in Spanish or other languages
ASSUMPTION: Fluency in Spanish or other languages may be beneficial for reaching a diverse patient population but is not required.
💰 Compensation & Benefits
Salary Range: $205,000 - $240,000 USD per year. This range is specific to candidates working in California and may not reflect positions based in other states.
Benefits:
- Market leading compensation
- 401K with 100% employer match on first 3% and 50% on the next 2%
- Employee stock purchase program
- Pre-tax commuter benefits
- Referral program with $2,500 award for hired referrals
- Comprehensive health care with 100% premiums covered
- Mental health support via Spring Health
- Hybrid work model
- Unlimited flexible paid time off
- Paid parental leave
- Flex spending accounts and company-provided group term life & disability
- Subsidized lunch via Forkable on days worked from the office
Working Hours: Full-time, with flexible hours and the option to work remotely 2 days per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the biopharma industry. Final salary offers will depend on several factors, including the candidate's experience, interview performance, and location of residence.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research. BridgeBio focuses on developing life-changing medicines for patients with unmet needs, with a particular emphasis on rare diseases.
Company Size: Medium (201-500 employees). This size allows for a more agile and innovative work environment compared to larger corporations.
Founded: 2014. BridgeBio was founded with the mission to bridge the gap between scientific possibility and patient needs.
Company Description:
- BridgeBio finds, develops, and delivers breakthrough medicines for genetic diseases
- Committed to bridging the gap between business case and scientific possibility, between patient and hope
- Dedicated to developing leaders as well as drugs, fostering an entrepreneurial spirit and novel solutions
Company Specialties:
- Rare disease drug development
- Genetic science and biotechnology
- Entrepreneurial approach to drug discovery and development
Company Website: http://www.bridgebio.com
ASSUMPTION: BridgeBio's focus on rare diseases and innovative approach to drug development may appeal to candidates who are passionate about making a significant impact on patients' lives.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers the opportunity to lead strategic initiatives and collaborate with cross-functional teams.
Reporting Structure: This role reports directly to the Director, Digital Marketing.
Work Arrangement: Hybrid (3 days on-site per week). This arrangement offers flexibility and the opportunity to work remotely for part of the week.
Growth Opportunities:
- Potential for internal mobility and career advancement within the company
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to develop leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: BridgeBio's commitment to developing leaders and fostering an entrepreneurial spirit may provide ample opportunities for growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site per week). The on-site offices are located in Palo Alto, California, with additional offices in San Francisco.
Office Location(s): 421 Kipling St, Palo Alto, California, US
Geographic Context:
- Palo Alto is located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
- Close proximity to San Francisco, offering easy access to additional amenities and attractions
- Mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Full-time, with flexible hours and the option to work remotely 2 days per week.
ASSUMPTION: The hybrid work arrangement and flexible hours may appeal to candidates who value work-life balance and the ability to work remotely part of the week.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the digital marketing team
- Final interview with the director of digital marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and leadership skills
- Cultural fit and alignment with BridgeBio's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of digital marketing strategies and analytics in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively with cross-functional teams
ATS Keywords: Digital Marketing, Performance Media, Marketing Analytics, Data Strategy, Customer Journey Mapping, MarTech, Google Analytics, Tableau, Salesforce, Marketo, Project Management, Leadership, Communication
ASSUMPTION: BridgeBio's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit. Preparation and attention to detail are key to success in the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Tableau or Power BI
- Salesforce
- Marketo
- Other CRM/CMS platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in using these platforms during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Focused on improving the lives of patients with unmet needs
- Innovative: Committed to pushing the boundaries of scientific possibility
- Collaborative: Dedicated to working effectively with cross-functional teams and external partners
Work Style:
- Entrepreneurial: Encourages creativity, risk-taking, and a focus on results
- Data-driven: Emphasizes the use of data and analytics to inform decision-making
- Agile: Adapts quickly to change and prioritizes speed and efficiency
Self-Assessment Questions:
- Do you share BridgeBio's passion for improving the lives of patients with unmet needs?
- Are you comfortable working in a fast-paced, entrepreneurial environment that prioritizes speed and efficiency?
- Do you have strong analytical skills and the ability to translate data into actionable insights?
ASSUMPTION: Candidates who are passionate about BridgeBio's mission, comfortable working in an entrepreneurial environment, and skilled in data analysis will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Fast-paced work environment may require adaptability and the ability to manage multiple priorities
- Collaborative nature of the role may require strong communication and leadership skills
- Hybrid work arrangement may present challenges in terms of communication and coordination with on-site colleagues
- Palo Alto's high cost of living may present financial challenges for some candidates
ASSUMPTION: These challenges are inherent in the role and work environment, and candidates should be prepared to address them proactively during the interview process.
📈 Similar Roles Comparison
- This role is unique in its focus on the digital marketing strategy for a biopharma company specializing in rare diseases
- Similar roles in other industries may have a broader focus or be more narrowly defined in terms of specific marketing channels
- Career progression in this role may lead to leadership positions in digital marketing or broader commercial roles within the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to similar roles in other industries.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new drug launch
- Optimizing media spend for impact through data-driven analysis and A/B testing
- Creating and maintaining dashboards and reports to track performance metrics and inform strategic decision-making
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role and the impact it can have on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the digital marketing function and how this role will contribute to its evolution?
- How does this role collaborate with other teams within the commercial organization and the broader company?
- What are the most pressing challenges facing the digital marketing team, and how can this role help address them?
- How does BridgeBio support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively with cross-functional teams
- Research BridgeBio's mission, values, and culture to demonstrate your fit with the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
