📌 Core Information
🔹 Job Title: Associate Director Digital Marketing, Hereditary Angioedema (HAE)
🔹 Company: Intellia Therapeutics, Inc.
🔹 Location: Cambridge, MA
🔹 Job Type: Hybrid (5-10% travel)
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing initiatives to engage HAE healthcare providers and patients
- Developing and executing omnichannel strategies across various digital platforms
- Collaborating with internal and external stakeholders, including IT and Commercial Operations teams
- Ensuring alignment with regulatory and industry standards
ASSUMPTION: This role requires a strong understanding of digital marketing tactics and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Serve as an internal thought leader to deliver high-impact digital marketing programs across channels for HCPs and patients/caregivers
✅ Partner closely with HCP and Patient Marketing Leads to translate branded/unbranded strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan
✅ Develop and support omnichannel strategies and tactics that extend across social, web, mobile, online advertising, search (SEO), etc., and seamlessly integrate with offline and field communication touchpoints
✅ Partner with external agencies and vendors to drive digital tactics, including patient and healthcare professional (HCP) websites, digital media, social channels, and email campaigns
✅ Serve as the critical bridge between the HAE Brand Team and our IT partners
✅ Partner with Commercial Operations and IT to establish and maintain the digital marketing technology stack and associated commercial data
✅ Work closely with the Commercial Operations team to develop omnichannel targeting approach and craft measurement plans to evaluate program performance
✅ Collaborate with Corporate Communications on key digital and PR activities
✅ Identify and implement digital enhancements based on data insights and industry best practices
✅ Build and evolve subject matter knowledge regarding digital channels, data privacy, capabilities, and relevant vendors, including the establishment of best practices and standards
✅ Ensure on-time, on-budget delivery of activities
ASSUMPTION: This role requires a proactive approach to staying updated with industry trends and best practices in digital marketing.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 5+ years of relevant progressive experience within digital marketing and at least 3 years of pharmaceutical/biotech experience
Required Skills:
- Proven track record of collaboration and coordination with key internal and external stakeholders
- Ability to communicate technical concepts effectively to members of cross-functional teams and stakeholders
- Self-starter with excellent organizational skills, able to prioritize workload and maintain high attention to detail
- Demonstrated track record of developing and executing successful digital and social strategies and programs
- Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
- Robust knowledge of the digital marketing landscape, data privacy considerations, tools, and techniques for measuring impact
- Proficiency in Microsoft Office tools (Excel, Outlook, Word, PowerPoint, etc.)
Preferred Skills:
- Pharmaceutical launch experience
- Rare disease experience
- Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Medical Legal Regulatory Review Committee (MLR) approval process and privacy considerations
ASSUMPTION: Given the specific industry and role, candidates with pharmaceutical/biotech experience and a strong understanding of regulatory constraints will be highly competitive.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Based on industry standards for a role of this level and experience in the Biotechnology Research sector in Cambridge, MA)
Benefits:
- Health, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Paid Time Off (vacation, sick, and holidays)
- Employee Assistance Program
- Tuition Reimbursement
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, focused on developing curative genome editing treatments for severe and life-threatening diseases
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth
Founded: 2014, with a mission-driven approach to developing potentially curative gene editing treatments
Company Description:
- Intellia Therapeutics is a leading genome editing company focused on developing proprietary therapeutics using the CRISPR/Cas9 system
- The company aims to create a new class of therapeutic products by unlocking the broad therapeutic applications of the CRISPR/Cas9 technology
- Intellia has a unique position in the market, with a combination of deep scientific expertise and clinical development experience, along with a leading intellectual property portfolio
Company Specialties:
- CRISPR/Cas9 technology
- Gene editing
- Biotechnology research
- Clinical development
- Therapeutic product development
Company Website: http://www.intelliatx.com
ASSUMPTION: Intellia Therapeutics is a well-established company in the biotechnology research sector, with a strong focus on innovation and scientific advancement.
📊 Role Analysis
Career Level: Mid-level management, with the opportunity to grow and take on more responsibility within the digital marketing team
Reporting Structure: This role reports directly to the HAE Brand Team and works closely with IT, Commercial Operations, and Corporate Communications teams
Work Arrangement: Hybrid, with 5-10% travel required
Growth Opportunities:
- Potential to take on more responsibility within the digital marketing team as the company grows and expands its product portfolio
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- possibility to transition into a more senior role within the digital marketing team or the broader organization
ASSUMPTION: This role offers significant growth potential, given the company's size and focus on innovation and expansion.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-office collaboration and remote work flexibility
Office Location(s): 40 Erie Street, Cambridge, MA 02139, US
Geographic Context:
- Cambridge, MA is a vibrant, innovative hub for biotechnology and healthcare research
- The area offers a high quality of life, with access to excellent educational institutions, cultural attractions, and outdoor recreation
- The cost of living in Cambridge, MA is higher than the national average, but competitive with other major biotechnology hubs
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance, while still fostering collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the HAE Brand Team and IT representative
- Final interview with the HAE Brand Team Lead and Commercial Operations representative
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Collaboration and communication skills
- Problem-solving and analytical skills
- Understanding of the biotechnology industry and regulatory constraints
- Cultural fit and alignment with Intellia's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the biotechnology industry and digital marketing trends
- Showcase your ability to collaborate and communicate effectively with cross-functional teams
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Digital Marketing, Pharmaceutical/biotech, HCP, Patient Marketing, Omnichannel, SEO, Social Media, Email Marketing, Collaboration, Stakeholder Management, Regulatory Compliance, Data Analysis
ASSUMPTION: Given the competitive nature of the biotechnology industry and the specific requirements of this role, applicants should tailor their application materials to highlight relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Outlook, Word, PowerPoint)
- CRM and marketing automation platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's prior experience.
👔 Cultural Fit Considerations
Company Values:
- One: We are one team, united by our mission to develop curative genome editing treatments
- Explore: We embrace curiosity and push boundaries to unlock the full potential of the CRISPR/Cas9 technology
- Disrupt: We challenge the status quo and seek innovative solutions to transform medicine
- Deliver: We are committed to high standards and getting the job done, ensuring patients receive the best possible care
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and shared goals
- Innovative and forward-thinking, with a willingness to explore new ideas and approaches
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Adaptable and flexible, with the ability to thrive in a dynamic and evolving work environment
Self-Assessment Questions:
- How do you align with Intellia's core values, and how have you demonstrated these values in your previous roles?
- How do you approach collaboration and communication with cross-functional teams, and can you provide an example of a successful collaboration in a digital marketing context?
- How do you stay updated with industry trends and best practices in digital marketing, and how have you applied this knowledge in your previous roles?
ASSUMPTION: Applicants should carefully consider their alignment with Intellia's core values and be prepared to provide specific examples of their work style and cultural fit.
⚠️ Potential Challenges
- The role requires a strong understanding of the biotechnology industry and regulatory constraints, which may present a learning curve for candidates from other industries
- The hybrid work arrangement may require additional self-motivation and time management skills to balance remote and in-office work
- The role may involve working with external agencies and vendors, requiring strong project management and communication skills
- The competitive nature of the biotechnology industry may present challenges in attracting and retaining top talent
ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their application and interview process.
📈 Similar Roles Comparison
- This role is unique in its focus on hereditary angioedema (HAE) and the specific regulatory constraints of patient, caregiver, and healthcare marketing within the biotechnology industry
- Compared to other digital marketing roles in the biotechnology sector, this position offers a more specialized focus on a specific disease area and patient population
- Career progression in this role may involve transitioning into a more senior role within the digital marketing team or the broader organization, rather than moving into a similar role in another company
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to raise awareness of unmet needs and elevate brand visibility for an upcoming HAE therapy launch
- Collaborating with external agencies and vendors to create and implement a patient-focused website and digital media strategy that complies with regulatory guidelines
- Analyzing campaign performance data to optimize digital marketing tactics and improve engagement with HCP and patient audiences
ASSUMPTION: These sample projects highlight the specific aspects of this role and the unique challenges and opportunities it presents.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital marketing strategy for Intellia's HAE portfolio, and how will my work contribute to the company's overall mission?
- What are the key priorities for this role in the first 30-60-90 days, and how can I best support the team's goals during this time?
- How does Intellia support the professional development and growth of its digital marketing team members, and what opportunities exist for advancement within the organization?
- What are the most significant challenges facing the HAE brand team in the next 1-2 years, and how can this role help address these challenges?
- How does Intellia approach collaboration and communication with external agencies and vendors, and what specific skills and experiences are most valuable in this context?
ASSUMPTION: These key questions help applicants better understand the role's context and requirements, as well as the company's culture and growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on digital marketing, biotechnology industry knowledge, and regulatory compliance
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, cultural fit, and digital marketing expertise
- Research Intellia Therapeutics and the biotechnology industry to demonstrate your understanding of the company's mission and the specific challenges and opportunities presented by this role
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
