📌 Core Information
🔹 Job Title: Associate Director, Digital Marketing, School of Business
🔹 Company: Wake Forest University
🔹 Location: Winston-Salem, North Carolina
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing digital marketing strategies for multiple graduate business programs
- Serving as the primary point of contact for a digital marketing agency
- Analyzing performance data to optimize campaign effectiveness and improve ROI
- Collaborating with internal stakeholders to align digital efforts with broader marketing and enrollment goals
- Monitoring digital advertising trends and platforms to identify new opportunities
ASSUMPTION: This role requires a strong grasp of digital strategy, a keen eye for messaging, and the ability to manage campaigns with varying audience segments and enrollment goals.
📋 Key Responsibilities
✅ Develop and manage digital marketing strategies that drive awareness and enrollment across multiple graduate business programs
✅ Serve as the primary point of contact for our digital marketing agency, providing guidance on campaign objectives, messaging, targeting, and performance expectations
✅ Analyze performance data and marketing metrics to optimize campaign effectiveness, improve ROI, and inform strategic decisions
✅ Collaborate with internal stakeholders to align digital efforts with broader marketing and enrollment goals
✅ Recommend ad creative and messaging tailored to specific program audiences
✅ Monitor digital advertising trends and platforms to identify new opportunities for reaching target audiences
✅ Manage channel mix and budget allocation to maximize reach and conversion across platforms
✅ Ensure all campaigns adhere to brand standards and reflect the unique strengths of each program
✅ Manage the social media ambassador program, guiding student content creators to produce authentic, engaging posts that align with platform standards and brand guidelines while preserving the genuine student voice
ASSUMPTION: This role may require occasional evening or weekend work to ensure campaign deadlines are met and to attend industry events or conferences.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field
Experience: Minimum of 3-5 years of experience managing digital marketing campaigns
Required Skills:
- Proven experience in paid media strategy, campaign execution, and performance reporting
- Strong understanding of audience segmentation, lead generation funnels, and digital ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager)
- Exceptional communication skills with the ability to translate data into actionable insights
- Highly organized, detail-oriented, and able to manage multiple campaigns at once
Preferred Skills:
- Experience with higher education marketing or enrollment management
- Familiarity with CRM systems (e.g., Salesforce, HubSpot)
ASSUMPTION: Candidates with experience in higher education marketing or enrollment management may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for mid-level marketing roles in Winston-Salem, NC)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer match
- Tuition remission for employees and dependents
- Generous paid time off and holidays
- Employee assistance program
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with some flexibility for occasional evening or weekend work
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Winston-Salem, NC. The actual salary may vary based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Small (11-50 employees)
Founded: 1834
Company Description:
- Wake Forest University is a private, coeducational institution dedicated to academic excellence in liberal arts, graduate, and professional education
- Offers undergraduate and graduate programs through various schools, including the School of Business
- Committed to public service and engagement with the world, with the motto Pro Humanitate
Company Specialties:
- Career Services
- Employer Relations
- Mentoring
- Alumni Career Services
- Career Coaching
- College-to-Career Courses
Company Website: http://opcd.wfu.edu
ASSUMPTION: Wake Forest University is a highly regarded institution with a strong focus on student success and a commitment to diversity and inclusion.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Sr. Associate Director, Enrollment Management Marketing
Work Arrangement: On-site, with some flexibility for remote work as needed
Growth Opportunities:
- Potential to advance to a director-level role with increased responsibility and leadership
- Opportunities to collaborate with and learn from experienced marketing and enrollment management professionals
- Chance to gain experience in higher education marketing and enrollment management
ASSUMPTION: This role offers opportunities for professional growth and development within the higher education sector.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Farrell Hall on the main campus of Wake Forest University
Office Location(s): Winston-Salem, North Carolina
Geographic Context:
- Winston-Salem is a mid-sized city with a moderate cost of living, high-quality schools, and a vibrant arts and innovation scene
- Located in the Piedmont-Triad region of North Carolina, with easy access to the Blue Ridge Mountains and Atlantic beaches
- Home to numerous higher education institutions, with a strong job market for marketing and related professionals
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with some flexibility for occasional evening or weekend work
ASSUMPTION: Winston-Salem offers a high quality of life with a reasonable cost of living, making it an attractive location for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- On-campus interview with the hiring manager and other stakeholders
- Final interview with the Sr. Associate Director, Enrollment Management Marketing
Key Assessment Areas:
- Digital marketing strategy and campaign management
- Data analysis and performance reporting
- Communication and collaboration skills
- Alignment with Wake Forest University's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital marketing campaigns and performance analysis
- Demonstrate your understanding of higher education marketing and enrollment management
ATS Keywords: Digital Marketing, Campaign Management, Performance Analysis, Audience Segmentation, Lead Generation, Paid Media Strategy, Communication Skills, Organizational Skills, Higher Education Marketing, Enrollment Management
ASSUMPTION: Wake Forest University uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring manager.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Manager
- LinkedIn Campaign Manager
- CRM system (e.g., Salesforce, HubSpot)
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Pro Humanitate (for the greater good)
- Integrity
- Excellence
- Community
- Diversity and Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you align with Wake Forest University's commitment to Pro Humanitate and community engagement?
- How do you approach data analysis and using data to inform strategic decisions?
- How do you balance attention to detail with the ability to manage multiple campaigns and meet deadlines?
ASSUMPTION: Wake Forest University values candidates who are passionate about their mission, committed to excellence, and dedicated to fostering a diverse and inclusive community.
⚠️ Potential Challenges
- Managing multiple campaigns with varying audience segments and enrollment goals
- Balancing the need for data-driven decision-making with the need for timely campaign execution
- Occasional evening or weekend work to ensure campaign deadlines are met and to attend industry events or conferences
- Navigating the unique challenges and opportunities of higher education marketing and enrollment management
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Senior Digital Marketing Specialist in a corporate setting, but with a focus on higher education marketing and enrollment management
- Unlike corporate roles, this position requires a deep understanding of higher education marketing trends, best practices, and regulations
- Career progression in higher education marketing may differ from corporate roles, with opportunities for advancement based on institutional needs and priorities
ASSUMPTION: Candidates with experience in corporate digital marketing roles may find this position offers unique challenges and opportunities in the higher education sector.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign to increase enrollment in a specific graduate business program
- Analyzing performance data to optimize campaign effectiveness and improve ROI for multiple graduate business programs
- Collaborating with internal stakeholders to align digital efforts with broader marketing and enrollment goals for the School of Business
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, but the specific projects may vary based on institutional priorities and needs.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the School of Business in terms of enrollment and marketing?
- How does this role fit into the broader marketing and enrollment management strategy for the School of Business?
- What opportunities are there for professional growth and development within the School of Business and Wake Forest University more broadly?
- How does Wake Forest University support work-life balance for its employees?
- What is the culture and work environment like within the School of Business and Wake Forest University more broadly?
ASSUMPTION: These questions can help you better understand the role, the team, and the institution, and demonstrate your interest in and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Wake Forest University, the School of Business, and higher education marketing trends and best practices
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any questions that may have arisen during the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
