📌 Core Information
🔹 Job Title: Associate Director, Digital Marketing & Strategy (Management)
🔹 Company: Live Nation
🔹 Location: New York, NY or Los Angeles, CA
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing promotional campaigns and implementing creative marketing plans for Roc Nation artists.
- Managing social media publishing and maintaining artist web and social platforms.
- Collaborating with artists, managers, and partners to secure digital retail merchandising/playlisting.
- Developing and executing digital marketing and content distribution strategies.
- Analyzing campaign performance and creating reports for internal teams and external partners.
ASSUMPTION: This role requires a strong understanding of the music market, social media platforms, and digital music services. It also demands excellent communication skills and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Lead overall strategy and execution of Roc Nation and clients’ social marketing, including editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, and creative marketing ideas.
✅ Establish relationships and collaborations with brand and personality influencers to increase artist awareness and generate meaningful social growth. Maintain an internal database.
✅ Develop and execute digital marketing and content distribution strategies for Roc Nation, management, and publishing clients. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist-generated content.
✅ Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives.
✅ Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles, and Roc Nation properties.
✅ Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners.
✅ Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions, and support all other company initiatives (e.g., Made in America, lifestyle brands, sports initiatives).
✅ Includes general administrative duties such as maintaining team calendars, managing client databases, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager.
ASSUMPTION: This role involves managing multiple campaigns simultaneously and requires strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in a related field preferred
Experience: 4-6 years experience managing the use of and/or relationships with digital distribution and social platforms
Required Skills:
- Extensive knowledge of and passion for the music market
- An in-depth understanding of social media platforms, industry trends, new technologies, and digital music services
- Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
- High attention to detail
- Track record building and maintaining strong business relationships
- Strong oral/written communication skills
- Drive to take initiative, work independently, and be accountable while also working as a team player who is collaborative, positive, and flexible
- Experience running reports and exporting data from Google Analytics, email service providers, CRM, and other audio/video/social platforms
- Experience working with social management and listening platforms
- Experience working with content management systems; especially WordPress
- Knowledge using basic audio, photo, and video editing programs
Preferred Skills:
- Experience working with artists and managers
- Experience in the music industry
ASSUMPTION: Candidates with experience in the music industry and working with artists and managers may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $100,000.00 USD - $125,000.00 USD per year
Benefits:
- Medical, vision, dental, and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets, generous paid time off including paid holidays, sick time, and floating days
- Career and skill development programs with School of Live
- 401(k) program with company match
Working Hours: Full-time, typically 40 hours per week. May require occasional evenings and weekends to support events and campaigns.
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the entertainment industry. Benefits are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation is a global leader in live events and ticketing, operating in the entertainment industry.
Company Size: Live Nation has 10,001+ employees, providing a large and diverse work environment with ample opportunities for career growth and development.
Founded: Live Nation was founded in 2005, making it a well-established company in the entertainment industry.
Company Description:
- Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
- The company operates through several divisions, including Ticketmaster, Concerts, Media & Sponsorship, and Artist Nation.
- Live Nation offers exciting opportunities across every discipline, with a focus on providing generous benefits and a positive work environment.
Company Specialties:
- Concerts
- Festivals
- Ticketing
- Sponsorship
- Artist Management
- Live Events
Company Website: http://livenationentertainment.com
ASSUMPTION: Live Nation's large size and diverse range of business operations provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the management level, reporting directly to the VP of Digital Marketing & Strategy.
Reporting Structure: The Associate Director will report to the VP of Digital Marketing & Strategy and work closely with artists, managers, and partners to execute marketing plans and initiatives.
Work Arrangement: This role is on-site, with the primary location being New York, NY or Los Angeles, CA. Occasional travel may be required to support events and campaigns.
Growth Opportunities:
- Potential to advance within the digital marketing department or explore other opportunities within Live Nation's various business divisions.
- Opportunities to work with high-profile artists and brands, providing valuable experience and exposure.
- Access to career and skill development programs through the School of Live.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the digital marketing department and across Live Nation's broader organization.
🌍 Location & Work Environment
Office Type: Live Nation's offices are typically modern and collaborative workspaces, designed to foster creativity and productivity.
Office Location(s): New York, NY (540 W 26th Street) and Los Angeles, CA (address not specified)
Geographic Context:
- New York, NY: A bustling metropolis with a vibrant music and entertainment scene, offering numerous cultural attractions and networking opportunities.
- Los Angeles, CA: A major hub for the entertainment industry, providing ample opportunities to connect with artists, managers, and industry professionals.
Work Schedule: Full-time, typically 40 hours per week. May require occasional evenings and weekends to support events and campaigns.
ASSUMPTION: The geographic context of this role provides ample opportunities for networking and professional growth within the music and entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the VP of Digital Marketing & Strategy
Key Assessment Areas:
- Digital marketing and social media expertise
- Campaign management and execution skills
- Communication and interpersonal skills
- Cultural fit and alignment with Live Nation's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the music market and digital marketing trends in your application materials.
- Prepare examples of successful digital marketing campaigns you've executed, highlighting your creativity, strategic thinking, and ability to drive results.
- Research Live Nation's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
ATS Keywords: Digital Marketing, Social Media, Campaign Management, Artist Management, Music Industry, Marketing Strategy, Content Development, Influencer Marketing, Reporting, Analytics
ASSUMPTION: Live Nation's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Content management systems (e.g., WordPress)
- Audio, photo, and video editing software (e.g., Adobe Creative Suite, iMovie, Audacity)
- Reporting and analytics tools (e.g., Google Analytics, Tableau)
- CRM and email service providers (e.g., Salesforce, Mailchimp)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for music and live events
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
- Integrity and respect
Work Style:
- Fast-paced and dynamic work environment
- Opportunities for collaboration and teamwork
- Focus on results and driving impact
- Flexibility and adaptability
- Strong attention to detail and commitment to excellence
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the music industry and digital marketing?
- Describe a time when you had to manage multiple campaigns simultaneously. How did you prioritize your workload and ensure the success of each campaign?
- How do you approach building and maintaining strong business relationships with artists, managers, and partners?
ASSUMPTION: Live Nation values candidates who are passionate about music, collaborative, innovative, and committed to driving results in a fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with high-profile artists and brands, which may come with unique expectations and demands
- Keeping up with the fast-paced and ever-changing music industry and digital marketing landscape
- Occasional evenings and weekends may be required to support events and campaigns
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and committed approach to succeed.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on the music industry and artist management, providing unique opportunities to work with high-profile artists and brands.
- Compared to other management roles, this position offers a unique blend of strategic planning, campaign execution, and administrative support, requiring a diverse skill set and strong attention to detail.
- Career progression in this role may lead to opportunities in artist management, digital marketing strategy, or other areas within Live Nation's organization, depending on the candidate's interests and skills.
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the music and entertainment industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new artist's debut single, including content creation, influencer partnerships, and community engagement strategies
- Managing the digital retail merchandising and playlisting for an established artist's upcoming album release, coordinating with partners, managers, and the artist to secure prime placements and maximize exposure
- Creating and maintaining a comprehensive report on the digital marketing performance of Roc Nation's roster of artists, including campaign efficacy, competitive analysis, and data-driven recommendations for future initiatives
ASSUMPTION: These sample projects highlight the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital marketing strategy for Roc Nation and its artists?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Live Nation support the professional development and growth of its employees?
- What are the most rewarding and challenging aspects of working with high-profile artists and brands in this role?
- How does Live Nation foster a collaborative and inclusive work environment, particularly in the digital marketing department?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for music and digital marketing
- Prepare examples of successful digital marketing campaigns you've executed, demonstrating your creativity, strategic thinking, and ability to drive results
- Research Live Nation's company culture and values to ensure a strong fit and alignment with your personal goals and work style
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
