Associate Director, Digital Marketing & Strategy (Management)

📌 Core Information

🔹 Job Title: Associate Director, Digital Marketing & Strategy (Management)

🔹 Company: Roc Nation

🔹 Location: New York, NY or Los Angeles, CA

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies for Roc Nation artists
• Managing social media platforms and influencer marketing campaigns
• Collaborating with internal teams and external partners to drive artist success
• Analyzing campaign performance and reporting on results

ASSUMPTION: This role requires a strong understanding of the music industry and digital marketing trends. The ideal candidate will have experience working with social media platforms, content management systems, and basic audio, photo, and video editing programs.

📋 Key Responsibilities

✅ Community Management: Lead overall strategy and execution of Roc Nation and clients’ social marketing, including editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, and creative marketing ideas.

✅ Influencer Marketing: Establish relationships and collaborations with brand and personality influencers to increase artist awareness and generate meaningful social growth. Maintain an internal database.

✅ Content Development & Marketing: Develop and execute digital marketing and content distribution strategies for Roc Nation, management, and publishing clients. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist-generated content.

✅ Partner Management: Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives.

✅ Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties.

✅ Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners.

✅ Other Roc Nation Priority Marketing: Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions, and support all other company initiatives (e.g., Made in America, lifestyle brands, sports initiatives).

✅ Team Support: Includes general administrative duties such as maintaining team calendars, managing client databases, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be able to work independently and collaboratively, with a positive and flexible attitude.

🎯 Required Qualifications

Education: Bachelor's degree in a related field preferred

Experience: 4-6 years of experience managing the use of and/or relationships with digital distribution and social platforms

Required Skills:

• Extensive knowledge of and passion for the music market
• An in-depth understanding of social media platforms, industry trends, new technologies, and digital music services
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong oral/written communication skills
• The drive to take initiative, work independently, and be accountable while also working as a team player who is collaborative, positive, and flexible
• Experience running reports and exporting data from Google Analytics, email service providers, CRM, and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially WordPress
• Knowledge using basic audio, photo, and video editing programs

Preferred Skills:

• Experience working with artists and managers
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the music industry and a proven track record of success in digital marketing are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $100,000.00 USD - $125,000.00 USD per year

Benefits:

• Medical, vision, dental, and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• Generous paid time off including paid holidays, sick time, and floating days
• Career and skill development programs with School of Live
• 401(k) program with company match

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on factors such as market location, qualifications, and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Roc Nation is a full-service entertainment company, working with recording artists, producers, songwriters, athletes, and more. They provide artist management, music publishing, touring, production, strategic brand development, and other services.

Company Size: Roc Nation has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Roc Nation was founded in 2008 and has since grown into the world’s preeminent entertainment company, working with some of the world’s most recognizable names.

Company Description:

• Roc Nation works in every aspect of modern entertainment, supporting their diverse roster of talent via artist management, music publishing, touring, production, strategic brand development, and beyond.
• Roc Nation Sports, a division of Roc Nation, focuses on elevating athletes’ careers globally both on and off the field by fully conceptualizing and executing marketing and endorsement deals, community outreach, philanthropic endeavors, media relations, and brand strategy.
• Roc Nation houses a TV/Film Division, which has won awards for documentaries such as “Time: The Kalief Browder Story” and “Rest In Power: The Trayvon Martin Story.”

Company Specialties:

• Artist Management
• Music Publishing
• Touring
• Production
• Strategic Brand Development
• Sports Initiatives
• TV/Film

Company Website: http://www.rocnation.com

ASSUMPTION: Roc Nation is a well-established and respected entertainment company with a diverse roster of talent. They offer a dynamic work environment with opportunities for growth and collaboration.

📊 Role Analysis

Career Level: This role is at the management level, reporting directly to the VP, Digital Marketing & Strategy. The ideal candidate will have 4-6 years of experience in digital marketing and strategy and be looking to grow their career in the entertainment industry.

Reporting Structure: This role reports to the VP, Digital Marketing & Strategy and will work closely with internal teams and external partners to drive artist success.

Work Arrangement: This role is on-site, with the option to work remotely from either New York, NY or Los Angeles, CA.

Growth Opportunities:

• Working with a diverse roster of talent, including A-List Management clients
• Collaborating with internal teams and external partners to drive artist success
• Developing and executing digital marketing strategies for Roc Nation artists
• Gaining experience in influencer marketing, content development, and community management

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to work with high-profile artists and gain experience in various aspects of digital marketing and strategy.

🌍 Location & Work Environment

Office Type: Roc Nation has offices in New York, NY, Los Angeles, CA, and London, GB. This role can be based out of either the New York or Los Angeles office.

Office Location(s): New York, NY or Los Angeles, CA

Geographic Context:

• New York, NY: A bustling city with a vibrant music and entertainment scene, offering numerous cultural attractions, restaurants, and nightlife options.
• Los Angeles, CA: A major hub for the entertainment industry, with a diverse cultural scene, beautiful weather, and numerous outdoor activities.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the VP, Digital Marketing & Strategy

Key Assessment Areas:

• Digital marketing and strategy skills
• Industry knowledge and passion for the music market
• Strong communication and collaboration skills
• Ability to manage multiple projects simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for the music industry and digital marketing
• Showcase your ability to manage multiple projects simultaneously and work collaboratively with a team

ATS Keywords: Digital Marketing, Social Media, Content Creation, Community Management, Influencer Marketing, Data Analysis, Copywriting, Project Management, Relationship Management, Audio Editing, Photo Editing, Video Editing, Team Collaboration, Marketing Strategy, Campaign Execution, Brand Awareness

ASSUMPTION: The interview process for this role may take several weeks, with multiple rounds of interviews and assessments. Applicants should be prepared to demonstrate their skills and experience throughout the process.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content management systems (e.g., WordPress)
• Basic audio, photo, and video editing programs (e.g., Adobe Creative Suite, iMovie, Audacity)
• CRM and email service providers (e.g., Salesforce, Mailchimp, Constant Contact)
• Google Analytics and other analytics tools

ASSUMPTION: The ideal candidate will have experience working with various tools and technologies relevant to digital marketing and strategy.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Innovation
• Accountability

Work Style:

• Collaborative
• Dynamic
• Fast-paced
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you have a strong passion for the music industry and digital marketing?
• Are you able to manage multiple projects simultaneously and work collaboratively with a team?
• Do you have a proven track record of success in digital marketing and strategy?

ASSUMPTION: Roc Nation values candidates who are passionate about the music industry, collaborative, and results-driven. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and contribute to the company's continued success.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working with high-profile artists and their teams
• Keeping up with the fast-paced and ever-changing entertainment industry
• Balancing the needs of multiple stakeholders, including artists, managers, and external partners

ASSUMPTION: The ideal candidate will be able to manage multiple projects simultaneously, work collaboratively with a team, and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on digital marketing and strategy for a diverse roster of Roc Nation artists
• Similar roles in the entertainment industry may focus on specific aspects of digital marketing, such as social media management or influencer marketing
• Career paths in digital marketing and strategy may include progression to Director or Vice President roles, with the potential to lead teams and drive overall marketing strategy

ASSUMPTION: This role offers a unique opportunity to work with a diverse roster of Roc Nation artists and gain experience in various aspects of digital marketing and strategy.

📝 Sample Projects

• Developing and executing a social media campaign for a new album release, including creating content, scheduling posts, and engaging with fans
• Collaborating with an artist and their manager to create and execute a content marketing strategy, including blog posts, videos, and social media posts
• Managing a team to create and execute a digital marketing campaign for a tour, including securing digital retail merchandising/playlisting, facilitating requests between partners, managers, and artists, and maintaining artist web & social platforms

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, including creativity, collaboration, and project management.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does this role fit into the overall digital marketing strategy for Roc Nation?
• What opportunities are there for growth and development within the digital marketing team and Roc Nation as a whole?
• How does Roc Nation support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These key questions will help applicants better understand the role, the team, and the company, and demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your digital marketing and strategy work, including social media campaigns, content marketing strategies, and project management experiences
• Be ready to discuss your passion for the music industry and digital marketing, as well as your ability to manage multiple projects simultaneously and work collaboratively with a team
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.