Associate Director / Director of Marketing, NIPT

📌 Core Information

🔹 Job Title: Associate Director / Director of Marketing, NIPT

🔹 Company: Natera

🔹 Location: United States (Remote candidates located in California accepted)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Up to 20% travel required)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing strategy and execution to drive adoption of Natera’s genetic tests and patient education tools.
• Collaborating with cross-functional teams to develop go-to-market strategies and analyze market data to refine marketing efforts.
• Managing and developing direct report(s) contributing to a high-performing product marketing team.
• Conducting market research and analyzing data to refine marketing strategy.
• Identifying and sizing business opportunities by creating business cases and financial models.

ASSUMPTION: This role requires a strong background in healthcare product marketing, with a focus on driving market awareness and adoption of innovative genetic testing products.

📋 Key Responsibilities

✅ Lead marketing strategy and execution of marketing activities to increase awareness of and promote key Panorama NIPT and Vistara Single-Gene NIPT messages across relevant sales and marketing channels.

✅ Develop and articulate the unique value proposition and differentiation of Panorama and Vistara in the prenatal genetic testing market.

✅ Create and execute HCP and patient marketing campaigns, content, and engagement tactics to communicate the value and drive adoption of Panorama, Vistara, and associated support services.

✅ Lead the development and execution of go-to-market strategies and launch plans for new product features and services.

✅ Collaborate with Product, UX, Patient Experience, Sales, Medical, and Leadership teams to understand customer needs and inform offerings.

✅ Create and deliver training on product messaging and objection handling in field calls and written materials in collaboration with Sales Training.

✅ Conduct market research and analyze / synthesize data on customer drivers, competitive landscape, and effectiveness of messaging to refine marketing strategy.

✅ Identify and size business opportunities by creating business cases and financial models.

✅ Effectively manage marketing projects, timelines, vendors, and budget, tracking and improving ROI for marketing programs.

✅ Manage and develop direct report(s) contributing to a high-performing product marketing team, providing oversight for additional brands that direct report(s) is managing.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and project management skills to successfully drive marketing efforts and team development.

🎯 Required Qualifications

Education: B.A. or B.S. degree required; MBA/Advanced degree preferred.

Experience: Minimum of 7 years of professional experience, which includes healthcare product marketing, product management, sales, medical affairs or strategic consulting experience.

Required Skills:

• High integrity.
• Project management including organization, attention to detail, and timeline tracking.
• Experience marketing products and services to healthcare providers including synthesizing clinical information and composing concise promotional copy.
• Strong collaboration and leadership skills with cross-functional teams.
• Strong communication and presentation skills.
• Basic financial and economic modeling skills. Analytical, problem-solving mindset required.

Preferred Skills:

• Formal educational background or clinical experience in genetic counseling or medical genetics.
• Familiarity with, interest in digital marketing channels and tactics preferred.

ASSUMPTION: Candidates with a strong background in healthcare marketing, particularly in the genetic testing space, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $165,000 - $231,200 USD per year (Based on Natera's provided pay range)

Benefits:

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• Free testing and fertility care benefits.
• Pregnancy and baby bonding leave.
• 401k benefits.
• Commuter benefits.
• Generous employee referral program.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is based on Natera's pay transparency statement. Actual compensation packages may vary based on factors such as skill set, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research, specifically focused on cell-free DNA (cfDNA) testing for oncology, women’s health, and organ health.

Company Size: 1,001-5,000 employees (According to LinkedIn)

Founded: 2004 (According to LinkedIn)

Company Description:

• Natera is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health.
• The company aims to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
• Natera’s tests are validated by more than 100 peer-reviewed publications that demonstrate high accuracy.

Company Specialties:

• Non-Invasive Prenatal Testing (NIPT)
• Single gene diseases
• Preimplantation Genetic Screening (PGS)/Diagnosis (PGD)
• Biopsy training
• Multi-Disease Carrier Screening
• Bioinformatics
• Miscarriage testing
• Genetic counseling
• Non-invasive paternity testing
• Genetics
• colorectal cancer
• Oncology
• Transplant
• Kidney Transplant
• Cancer
• Transplant Rejection
• and ctDNA

Company Website: www.natera.com

ASSUMPTION: Natera's focus on innovative genetic testing products and commitment to improving patient outcomes make it an attractive employer in the biotechnology industry.

📊 Role Analysis

Career Level: Mid to Senior level, with potential for growth into a Director role.

Reporting Structure: This role reports to the Senior Director, Women’s Health Marketing.

Work Arrangement: Remote (Up to 20% travel required)

Growth Opportunities:

• Potential for advancement to a Director role.
• Expansion of responsibilities as the company grows and enters new markets.
• Opportunities to work on diverse projects and collaborate with various teams.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel)

Office Location(s): United States (Remote candidates located in California accepted)

Geographic Context:

• The United States offers a large and diverse market for genetic testing services.
• California, in particular, is home to a significant number of healthcare providers and patients, making it an attractive location for remote candidates.
• The remote work arrangement allows for flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week)

ASSUMPTION: The remote work arrangement and flexibility in working hours make this role an attractive option for candidates seeking a balance between professional growth and personal commitments.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the HR team.
• In-depth interviews with the hiring manager and other team members.
• Final round interviews, potentially including a case study or presentation.
• Background check and offer extension.

Key Assessment Areas:

• Marketing strategy and execution skills.
• Cross-functional collaboration and leadership abilities.
• Analytical and problem-solving skills.
• Communication and presentation skills.
• Cultural fit with Natera's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in the healthcare industry.
• Prepare for behavioral and situational interview questions that focus on your marketing strategy, leadership, and problem-solving skills.
• Research Natera's products, market position, and competition to demonstrate your understanding of the role and industry.
• Be ready to discuss your approach to marketing genetic testing products and driving market adoption.

ATS Keywords: Marketing strategy, market adoption, product marketing, cross-functional collaboration, leadership, analytical skills, problem-solving, genetic testing, healthcare marketing, market research, digital marketing

ASSUMPTION: Natera's hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on their marketing and healthcare industry experience.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with relevant marketing automation, CRM, data analysis, project management, and design tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Excellence in all aspects of our work

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Focus on results and impact
• Continuous learning and professional development

Self-Assessment Questions:

• How do you align with Natera's patient-centric focus and commitment to innovation?
• How do you approach collaboration and teamwork in a dynamic, cross-functional environment?
• How do you ensure integrity and accountability in your work, particularly when faced with challenging decisions?
• How do you balance continuous learning and professional development with a focus on results and impact?

ASSUMPTION: Candidates who demonstrate a strong fit with Natera's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing a remote team and maintaining productivity and engagement.
• Balancing multiple projects and priorities in a fast-paced environment.
• Navigating a complex and evolving market for genetic testing services.
• Adapting to changes in the company's product portfolio and market strategy.
• Ensuring consistent and high-quality communication with healthcare providers and patients across various channels.

ASSUMPTION: These challenges require strong project management, leadership, and adaptability skills, as well as a deep understanding of the genetic testing market and Natera's products.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing Natera's genetic tests and patient education tools specifically for OBGYN providers and their patients.
• Compared to other marketing roles in the healthcare industry, this position requires a strong understanding of prenatal genetic testing and the unique needs of OBGYN providers and their patients.
• Career path comparison: This role offers growth potential into a Director position, with opportunities to expand responsibilities and impact as the company grows and enters new markets.

ASSUMPTION: This role's unique focus on prenatal genetic testing and growth potential make it an attractive opportunity for marketing professionals seeking to make a significant impact in the healthcare industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote Panorama NIPT's unique value proposition and drive adoption among OBGYN providers and their patients.
• Conducting market research and analyzing data to refine marketing strategy and identify new business opportunities for Natera's genetic testing portfolio.
• Creating and delivering training on product messaging and objection handling for Natera's sales team, in collaboration with Sales Training.

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and analytical skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other teams, such as Product, UX, and Sales?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does Natera support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: Asking these questions will help you understand the role's expectations, team dynamics, and the company's commitment to employee growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in the healthcare industry.
• Prepare for behavioral and situational interview questions that focus on your marketing strategy, leadership, and problem-solving skills.
• Research Natera's products, market position, and competition to demonstrate your understanding of the role and industry.
• Follow up with the hiring team one week after your initial application, if you have not heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.