📌 Core Information
🔹 Job Title: Associate Director, Field Marketing (USA - Remote)
🔹 Company: Takeda
🔹 Location: USA - MA - Virtual
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to achieve business objectives.
- Managing congress activities, KOL engagements, and ensuring compliance with policies and regulations.
- Collaborating with cross-functional teams and external partners to gain insights and best practices.
- Leveraging technology to innovate commercial approaches and optimize program performance.
- Fostering a positive culture within the team and with cross-functional partners.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration to drive marketing strategies and tactics that align with business objectives and regulatory requirements.
📋 Key Responsibilities
✅ Develop and execute strategic marketing plans to achieve business objectives on time and within budget.
✅ Manage congress activities, including booth design/strategy, symposia content, KOL engagements, and booth staffing.
✅ Ensure booth staff is certified and has completed all compliance trainings.
✅ Own and expand GI, GI surgeons, and pediatric resource development, messaging, and field execution directives.
✅ Responsible for KOL engagement strategy pull-through and management of all customer data in Veeva platform.
✅ Remain current with customer, competitive, and marketplace activities and share insights with the broader team.
✅ Engage with internal and external partners to seek insights, best practices, and synergistic opportunities.
✅ Liaise with legal, regulatory, and compliance to ensure all activities are compliant with policies and regulations.
✅ Manage external agencies and consultants/contractors to meet expected project objectives and hold them accountable to agreed standards.
✅ Support the development of others and foster a positive culture within the team and with cross-functional partners.
✅ Assume budget accountability for strategic and tactical execution and perform monthly reconciliations and reporting requirements.
ASSUMPTION: This role requires a high level of project management, stakeholder engagement, and attention to detail to ensure successful execution of marketing plans and compliance with regulations.
🎯 Required Qualifications
Education: Bachelor’s degree required with a focus in Biology, Marketing, Strategy, and/or Business Administration preferred.
Experience: 10 years of progressively responsible marketing or sales experience within the bio-pharmaceutical industry with a minimum of 3 years of experience in speaker bureau management or congress marketing, or ad board development.
Required Skills:
- Strong leadership skills with the ability to set direction, generate commitment, identify and resolve issues, and evaluate risk.
- Strong interpersonal, oral, and written communication skills.
- Ability to perform in a fast-paced environment while managing multiple projects simultaneously.
- Strong analytical, problem-solving, and strategic thinking skills.
- Strong financial management and budgeting capabilities.
- Experience developing engagement plans for thought leaders/KOL management and ability to comfortably liaise with these customers.
- Experience leading congress strategy, training, content development, and execution of national-level conferences.
Preferred Skills:
- Experience with Veeva CRM or similar customer relationship management software.
- Familiarity with the pharmaceutical industry and regulatory environment.
ASSUMPTION: Candidates with a strong background in pharmaceutical marketing, proven leadership skills, and experience managing congress activities and KOL engagements will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $153,600.00 - $241,340.00 per year
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) Plan and Company Match
- Short-term and Long-term Disability Coverage
- Basic Life Insurance
- Tuition Reimbursement Program
- Paid Volunteer Time Off
- Company Holidays
- Well-being Benefits
- Sick Time (up to 80 hours per calendar year)
- Paid Vacation (up to 120 hours for new hires)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an anticipated range and may vary based on the qualifications of the individual applicant, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
📌 Applicant Insights
🔍 Company Context
Industry: Takeda is a global, values-based, R&D-driven biopharmaceutical leader committed to bringing better health and a brighter future to patients, internally and externally.
Company Size: Takeda is a large company with over 10,000 employees worldwide, offering a wide range of career opportunities and a diverse work environment.
Founded: Takeda was founded in 1781 and has a rich history of innovation and patient focus.
Company Description:
- Takeda is a patient-focused, values-driven company committed to delivering innovative medicines to patients.
- The company's mission is to strive to transform lives through innovative medicines, focusing on four therapeutic areas: Oncology, Gastroenterology, Neuroscience, and Rare Diseases.
- Takeda's culture is built on a strong commitment to its values, including integrity, fairness, honesty, and perseverance.
Company Specialties:
- Pharmaceuticals
- Therapeutics
- Oncology
- Gastroenterology
- Vaccines
Company Website: www.takeda.com
ASSUMPTION: Takeda's large size and global presence offer applicants a wide range of career opportunities and the chance to work on innovative medicines that can make a significant impact on patients' lives.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and decision-making.
Reporting Structure: The Associate Director, Field Marketing reports directly to the Senior Brand Director and works closely with cross-functional teams, including Medical Communications, Market Access, and Sales.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.
Growth Opportunities:
- Progression to a Director or Vice President role within Field Marketing or a related function.
- Expansion into other therapeutic areas or global markets.
- Development of leadership and management skills through mentoring and coaching opportunities.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and gain exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Virtual
Office Location(s): USA - MA - Virtual
Geographic Context:
- The United States, particularly Massachusetts, is a major hub for the biopharmaceutical industry, offering a wealth of networking and professional development opportunities.
- The virtual work environment allows for flexibility and a better work-life balance.
- Massachusetts is known for its high cost of living, but it also offers a high quality of life, with access to excellent healthcare, education, and cultural amenities.
Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely.
ASSUMPTION: The virtual work environment and flexible hours allow for a better work-life balance, but candidates should be prepared to work independently and manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Senior Brand Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and interpersonal skills
- Industry knowledge and regulatory compliance understanding
- Budget management and financial acumen
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the pharmaceutical industry and regulatory environment in your application materials.
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills.
- Research Takeda's mission, values, and culture to show your fit with the organization.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
ATS Keywords: Marketing, Sales, Leadership, Collaboration, Communication, Analytical Skills, Problem Solving, Strategic Thinking, Financial Management, Budgeting, Project Management, Compliance, Customer Insights, Engagement Strategy, Congress Marketing, KOL Management, Veeva CRM
ASSUMPTION: Takeda's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit with the organization's mission and values.
🛠️ Tools & Technologies
- Veeva CRM
- Microsoft Office Suite
- Project Management Software (e.g., Asana, Trello, Jira)
- Data Analysis Tools (e.g., Excel, Power BI)
ASSUMPTION: Candidates should be comfortable using customer relationship management software, project management tools, and data analysis tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Fairness
- Honesty
- Perseverance
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Takeda's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you approach it?
- How do you prioritize and manage multiple projects simultaneously while maintaining a high level of quality and attention to detail?
ASSUMPTION: Takeda's culture values integrity, fairness, honesty, and perseverance, and candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a collaborative, results-driven work environment.
⚠️ Potential Challenges
- The high level of responsibility and strategic decision-making required in this role may present significant challenges for candidates with less experience in pharmaceutical marketing or leadership roles.
- The remote work environment may require candidates to be self-motivated and effective time managers.
- The competitive nature of the pharmaceutical industry and the need to maintain compliance with regulatory requirements may present additional challenges.
- The high cost of living in Massachusetts may be a barrier for some candidates.
ASSUMPTION: Candidates should carefully consider the potential challenges of this role and ensure they have the necessary skills and experience to succeed in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles in the pharmaceutical industry, this role places a greater emphasis on strategic thinking, leadership, and compliance with regulatory requirements.
- Unlike some marketing roles, this position requires a high level of experience in speaker bureau management, congress marketing, and KOL engagement strategy.
- Career progression in this role may follow a similar path to that of a Brand Director or Marketing Director within the pharmaceutical industry.
ASSUMPTION: Candidates should research similar roles within the pharmaceutical industry to gain a better understanding of the unique aspects of this position and how it may align with their career goals.
📝 Sample Projects
- Developing and executing a strategic marketing plan for a new product launch, including congress activities, KOL engagement strategy, and HCP discussion content/program development and execution.
- Managing a speaker bureau program for a mature product, including KOL identification, engagement, and data management in Veeva CRM.
- Leading a cross-functional team to develop and execute a congress booth strategy, including booth design, symposia content, and KOL engagement planning.
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Field Marketing function and how this role fits into the broader organization?
- How does Takeda support the professional development and growth of its employees, particularly in marketing and leadership roles?
- Can you provide an example of a time when the company faced a significant challenge or setback, and how the team responded and adapted to overcome it?
- How does Takeda approach innovation and staying ahead of industry trends in the field marketing space?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare to address them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry and the specific challenges faced by Takeda.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, communication, and problem-solving abilities.
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills.
- Research Takeda's mission, values, and culture to show your fit with the organization.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
