Associate Director, Growth Analytics

📌 Core Information 🔹 Job Title: Associate Director, Growth Analytics 🔹 Company: IPG Mediabrands 🔹 Location: Los Angeles, California, United States 🔹 Job Type: On-site 🔹 Category: Marketing & Advertising 🔹 Date Posted: May 2, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Analytics Leadership: Drive campaign execution and measurement across all channels, guiding the team to deliver client-specific insights. - Client Management: Serve as the primary point of contact, presenting to clients with actionable insights and recommendations. - Team Collaboration: Work cross-functionally with Initiative crafts to ensure a data-oriented approach to strategy, communications design, and partnerships. - Client Advocacy: Identify opportunities to better support client needs by collaborating with Client Advice & Management. - Emerging Methodologies: Keep clients informed about emerging measurement methodologies such as digital optimization and cross-channel attribution. 📋 Key Responsibilities ✅ Campaign Strategy & Execution: - Develop client-specific measurement plans. - Manage day-to-day analytics workflow and outputs. - Present to clients with clear, actionable insights and recommendations. ✅ Client Management: - Serve as the primary point of contact, keeping clients apprised of emerging methodologies. - Collaborate with Client Advice & Management to identify opportunities to better support client needs. ✅ Team Collaboration: - Work cross-functionally with Initiative crafts to ensure a data-oriented approach to strategy, communications design, and partnerships. - Guide junior members on story-board/narrative to provide rich insights. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Statistics, Mathematics, or a related field. Experience: - Proven experience in analytics, with a focus on digital marketing and campaign optimization. Required Skills: - Strong knowledge of Tableau or other dashboard/data visualization tools. - Proficiency in digital marketing technologies, including ad servers, site-traffic partners, and ad verification. - Excellent communication, presentation, and problem-solving skills. - Ability to manage multiple projects under pressure and meet tight deadlines. 🎯 Preferred Qualifications Skills: - Knowledge of Python, R, SQL, or other advanced analytics software packages. - Ability to proactively drive business growth and take initiative. - Experience with industry tools such as syndicated consumer, sales, and media consumption data. - Strong time-management and organizational skills. - Ability to delegate and oversee direct reports. 💰 Compensation & Benefits Salary Range: $110,000 - $130,000 USD/year Benefits: - Medical and dental coverage - 401(k) plans - Flex spending - Life insurance - Disability insurance - Employee discount program - Employee stock purchase program - Paid family benefits - Discretionary time off days - Company-wide Appreciation Weeks and Wellness Days Working Hours: Full-time (40 hours/week) 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 10,001+ employees Founded: 1937 (as Interpublic Group) Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). It manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub. Through its award-winning specialty business units, IPG Mediabrands offers a wide range of services, including media planning and buying, automation and programmatic, digital media, branded content, and more. Its diverse team of over 18,000 marketing communication professionals serves clients from various industries worldwide. Company Specialties: - Media Planning & Buying - Automation & Programmatic - Digital Media - Branding & Creative Services - Media Strategy & Planning - Media Research & Analytics - Social Media Marketing - Influencer Marketing & Partnerships - Event Marketing & Management - Public Relations & Communications - SEO & SEM - CRM & Marketing Automation - Data & Analytics - Market Research & Insights Company Website: 📊 Role Analysis Career Level: Mid-level to senior Reporting Structure: Reports directly to the Director of Growth Analytics or similar role. Work Arrangement: On-site, full-time (40 hours/week) Growth Opportunities: - Potential to lead and mentor junior team members. - Opportunities to expand responsibilities based on performance and client needs. - Possible career progression to Director or Vice President level. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with open-plan workstations and dedicated meeting rooms. Office Location(s): - 100 W 33rd St, New York, NY 10001, US - Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES Geographic Context: - Los Angeles, California, United States: Diverse, multicultural city with a thriving entertainment industry and a strong job market. - Madrid, Spain: Vibrant capital city with a rich cultural heritage and a growing tech industry. Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for meetings and project deadlines. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening with the hiring manager. 3. In-person or virtual interview with the hiring manager and team members. 4. Final interview with the director or vice president level. Key Assessment Areas: - Analytics skills and experience. - Communication and presentation skills. - Problem-solving abilities. - Cultural fit and team dynamics. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure. - Research the company and its clients to demonstrate your understanding of the business and industry. ATS Keywords: Tableau, digital marketing, campaign optimization, data visualization, client management, team collaboration, emerging methodologies, cross-channel attribution. 🛠 Cultural Fit Considerations Company Values: - Innovation: Embrace change and continuous learning to drive business growth. - Collaboration: Work together to achieve common goals and shared success. - Integrity: Act with honesty, transparency, and ethical standards in all aspects of work. - Diversity & Inclusion: Foster an inclusive environment that values and leverages the unique perspectives of all team members. Work Style: - Data-driven: Use data and analytics to inform decision-making and strategy. - Client-focused: Prioritize client needs and deliver exceptional service. - Adaptable: Embrace change and adapt to new challenges and opportunities. - Team-oriented: Collaborate effectively with team members to achieve common goals. Self-Assessment Questions: 1. How do you approach learning and implementing new measurement methodologies? 2. Describe a time when you had to adapt to a significant change in a client's needs or priorities. 3. How do you balance the need for data-driven insights with the need to deliver results quickly and efficiently? 🛠 Potential Challenges 1. Client Management: Balancing multiple client needs and priorities while maintaining strong relationships. 2. Team Dynamics: Collaborating effectively with diverse teams and stakeholders, both internally and externally. 3. Workload Management: Balancing multiple projects and deadlines while maintaining a high level of accuracy and attention to detail. 4. Industry Trends: Keeping up-to-date with emerging technologies and best practices in digital marketing and analytics. 📈 Similar Roles Comparison 1. Associate Director, Growth Analytics vs. Senior Analytics Manager: - The Associate Director role focuses more on client management and team leadership, while the Senior Analytics Manager role may have a more technical focus on data analysis and modeling. - The Associate Director role may have more exposure to senior leadership and strategic decision-making. 2. Industry-specific Context: - Both roles require strong analytics skills and a deep understanding of digital marketing trends and best practices. - However, the Associate Director role may require more industry-specific knowledge, such as understanding of specific client verticals or regulatory environments. 3. Career Path Comparison: - Both roles can lead to career progression to Director or Vice President level, but the Associate Director role may offer more opportunities for mentoring and team leadership experience. 📝 Sample Projects 1. Client-specific Measurement Plan: Develop a comprehensive measurement plan for a major retail client, incorporating both online and offline channels and integrating data from various sources. 2. Cross-Channel Attribution Modeling: Build a cross-channel attribution model to optimize marketing spend and maximize ROI for a global financial services client. 3. Predictive Modeling for Customer Churn: Create a predictive model to identify customers at risk of churning for a subscription-based entertainment client, using machine learning algorithms and customer data. 💡 Key Questions to Ask During Interview 1. Role Responsibilities: What are the key priorities for this role in the first 30-60-90 days? 2. Team Dynamics: How does this role fit into the broader team structure, and how does the team collaborate with other departments? 3. Client Relationships: How does the company approach client relationships, and what are the expectations for maintaining strong client communication? 4. Professional Development: What opportunities are there for professional growth and development within the role and the company? 5. Work-Life Balance: How does the company support work-life balance for its employees, particularly in this role? 📝 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://job-boards.greenhouse.io/mediabrands/jobs/4678150007). - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure. - Research the company and its clients to demonstrate your understanding of the business and industry. - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. - If you are offered the position, consider asking about the possibility of a trial period to ensure a good fit before committing to the role long-term. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.