📌 Core Information
Job Title: Associate Director, Growth Analytics
Company: IPG Mediabrands
Location: Los Angeles, California, United States
Job Type: On-site, Full-time
Category: Marketing & Advertising
Date Posted: April 30, 2025
Experience Level: 5-10 years
Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving key development activities in marketing analytics
- Working with clients to shape the strategic vision of data practices
- Managing a team and providing insights to enhance client relationships and strategies
- Leveraging a variety of tools to deliver rapid-response data mining and insights
- Developing methodologies for aggregating results from various programs and campaigns
ASSUMPTION: This role requires a strong background in digital marketing, data analysis, and team management. The ideal candidate will have experience working with clients to drive strategic vision and managing teams to deliver insights.
📋 Key Responsibilities
Strategic Vision & Client Relationships:
- Drive the strategic vision of data and analytics practices for marketing analytics in the media sector
- Work with clients and peers to define analytic program needs and recommend proper analytical methodologies
- Own client and partner relationships, helping drive strategy, measurement methodologies, and learning plans
Team Management & Growth:
- Directly manage a team of Associate Analysts through Manager and be responsible for their growth and development
- Turn data points into storylines using visualization strategies that illustrate the What, Why, and What Now
Data Analysis & Insights:
- Provide meaningful insights to team and clients, particularly in the web space
- Leverage a variety of tools to deliver rapid-response data mining and insights, while also working on large, multifaceted analysis
- Develop methodologies for aggregating results from various programs and campaigns
ASSUMPTION: The role requires a strong analytical mindset, proficiency in data platforms, and the ability to communicate complex ideas effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Statistics, Computer Science) or equivalent experience
Experience: At least 5 years of experience in marketing or digital analytics, with a strong focus on website performance
Required Skills:
- Leadership or management experience in digital marketing and understanding of broad range of online advertising media channels
- Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc.
- Experience with 3rd party data providers, DMPs (e.g., Salesforce), and DSPs (e.g., DBM)
- Strong MS Excel & PowerPoint skills
- Demonstrated success in helping clients take concrete action based on analytics and data
- Must have strong project management skills and ability to work under pressure
- Must have strong communication skills, both verbal and written
ASSUMPTION: IPG Mediabrands does not require candidates to have a college degree, but relevant experience and skills are essential.
💰 Compensation & Benefits
Salary Range: $110,000 - $135,000 USD per year
Benefits:
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off
- Appreciation Weeks and Wellness Days
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on factors such as market conditions, budgetary considerations, tenure, and standing with the company.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1950 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
- Clients include many of the world’s most recognizable and iconic brands from various industry sectors
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands offers a dynamic work environment with a strong focus on diversity, inclusion, and employee growth.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Director of Growth Analytics
Work Arrangement: On-site, full-time, with flexibility for remote work
Growth Opportunities:
- Potential to move into a Director or Senior Director role as the team grows and evolves
- Opportunities to work on high-impact projects and influence the strategic direction of data practices
- Chance to collaborate with and learn from industry experts across various teams and disciplines
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 100 W 33rd St, New York, NY 10001, US and Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Los Angeles, California, United States: Diverse, multicultural city with a thriving entertainment and tech industry
- Madrid, Spain: Vibrant capital city with a rich cultural heritage and strong business ecosystem
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work and adjusted hours as needed
ASSUMPTION: The work environment at IPG Mediabrands is dynamic, collaborative, and focused on driving results through innovative data-driven strategies.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Director or another senior leader
- Background check and reference check
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
- Leadership and team management skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions focusing on leadership, team management, and analytical problem-solving
- Showcase your understanding of the industry and the company's unique value proposition
- Be ready to discuss your approach to data-driven decision-making and strategic planning
ATS Keywords: Marketing Analytics, Digital Marketing, Data Analysis, Team Management, Strategic Planning, Client Relationships, Data Visualization, Marketing Mix Modeling, Brand Lift Studies, Cross-Channel Performance
ASSUMPTION: The interview process at IPG Mediabrands is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and leadership abilities.
🛠️ Tools & Technologies
- Data & reporting platforms: Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc.
- 3rd party data providers and DSPs: Salesforce, DBM, etc.
- Project management tools: Asana, JIRA, etc.
- Communication and collaboration tools: Slack, Microsoft Teams, etc.
ASSUMPTION: The tools and technologies listed are not exhaustive and may change based on the team's specific needs and the organization's evolving tech stack.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: We believe in the power of collective genius
- Creativity: We embrace innovation and continuous learning
- Courage: We dare to challenge the status quo and take bold action
Work Style:
- Data-driven: We make informed decisions based on data and insights
- Agile: We adapt quickly to change and embrace new challenges
- Inclusive: We foster a diverse and inclusive work environment
Self-Assessment Questions:
- How do your personal values align with IPG Mediabrands' company values?
- Describe a time when you had to adapt quickly to a significant change or challenge in a work environment?
- How do you approach working with diverse teams and stakeholders to drive clarity and consensus?
ASSUMPTION: IPG Mediabrands values candidates who are passionate about their work, embrace a data-driven approach, and thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously may require long hours and tight deadlines
- Working with large datasets and complex analytical methodologies can be technically challenging
- Collaborating with various teams and stakeholders may require strong communication and project management skills
- Keeping up with industry trends and best practices in data analysis and marketing may necessitate continuous learning and adaptation
ASSUMPTION: The role may present challenges related to workload, technical complexity, and industry demands, but also offers significant opportunities for professional growth and development.
📈 Similar Roles Comparison
- Unlike other marketing analytics roles, this position focuses specifically on growth analytics and driving strategic vision for data practices
- IPG Mediabrands' unique structure and global presence offer unparalleled opportunities for career growth and exposure to diverse industries and markets
- Career path comparison: This role can lead to senior-level positions in marketing analytics, data strategy, or general management within the organization
ASSUMPTION: This role offers a unique blend of strategic, analytical, and leadership responsibilities, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive measurement framework for a global CPG client to inform campaign planning and performance evaluation
- Conducting a brand lift study for a major entertainment company to quantify the impact of a marketing campaign on brand awareness and perception
- Creating a cross-channel performance model for an e-commerce retailer to optimize marketing investment and drive sales growth
ASSUMPTION: The specific projects mentioned are illustrative and may vary based on the client and industry-specific needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader organization and contribute to the company's strategic goals?
- What are the most significant challenges facing the team or the broader organization, and how can this role help address them?
- How does IPG Mediabrands support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter addressing your qualifications and fit for the position
- If applicable, be ready to provide examples of your work or portfolio
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
