Associate Director, Growth & Performance

📌 Core Information

🔹 Job Title: Associate Director, Growth & Performance

🔹 Company: AvantStay

🔹 Location: Remote, United States

🔹 Job Type: Full-time

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid marketing channels to enhance direct bookings and supply growth.
• Leading the strategy for listings optimization and distribution to improve visibility and performance.
• Applying data-driven approaches to campaign management and performance measurement.
• Collaborating with various teams to ensure alignment with growth and revenue objectives.

ASSUMPTION: This role combines strategic oversight with hands-on execution, typical of fast-paced startup environments where adaptability and multitasking are crucial.

📋 Key Responsibilities

✅ Own and optimize paid marketing channels like Google Ads, Meta, YouTube, and more.

✅ Develop and execute geo-targeted paid strategies across multiple locations.

✅ Transition marketing efforts from external agencies to in-house teams with a proactive approach.

✅ Lead the Listings & Distribution team, enhancing property visibility, conversion, and revenue.

✅ Manage customer acquisition cost (CAC), lifetime value (LTV), and direct booking attribution.

✅ Build and maintain reporting dashboards for clear marketing performance insights.

✅ Collaborate across departments to ensure marketing efforts meet broader business goals.

ASSUMPTION: The role likely requires balancing between strategic planning and direct involvement in tactical execution due to the company's growth phase and competitive market presence.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in performance marketing or similar roles

Required Skills:

• Performance marketing proficiency
• High analytical and data-driven expertise
• Experience with Google Ads, Meta Ads, and managing paid media

Preferred Skills:

• Experience with vacation rentals, hospitality, or marketplace businesses
• Proficiency in GA4, Amplitude, Looker, SQL (a plus)

ASSUMPTION: A bachelor's degree in marketing, business, or a related field might be advantageous, given typical industry standards.

💰 Compensation & Benefits

Salary Range: $100,000 - $130,000 salary + bonus

Benefits:

• Equity options
• Unlimited Paid Time Off
• Generous company-sponsored insurance (medical, dental, vision, life)
• Complimentary and discounted stays at AvantStay properties
• Paid parental leave
• Wellness stipend
• Remote work stipend

Working Hours: 40 hours per week, aligned with US business hours

ASSUMPTION: Compensation packages in growing tech-enabled industries are often competitive, aligning more with performance than tenure.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, focusing on tech-enabled short-term rentals

Company Size: 501-1,000 employees, indicating significant operational reach but with potential flexibility typical of mid-sized firms

Founded: 2017, reflecting a young company with modern, agile business practices

Company Description:

• Leaders in customized short-term rental experiences
• Utilizes advanced technology for operational efficiency
• Wide geographical reach with over 140 city operations

Company Specialties:

• Hospitality
• Technology
• Real Estate

Company Website: http://www.avantstay.com

ASSUMPTION: AvantStay, as a venture-backed company, likely prioritizes innovation and customer satisfaction as a part of its growth strategy.

📊 Role Analysis

Career Level: Mid to senior-level, with a focus on strategic leadership and direct execution

Reporting Structure: Likely reports to a senior director or executive within the marketing or growth departments

Work Arrangement: Fully remote with the flexibility to work during US business hours

Growth Opportunities:

• Potential to lead critical growth initiatives
• Opportunities to drive performance across marketing channels
• Highly interactive role with senior leadership, influencing overall business strategy

ASSUMPTION: The role’s emphasis on growth and cross-departmental collaboration suggests opportunities for significant career advancement in leadership.

🌍 Location & Work Environment

Office Type: Virtual, enabling remote collaboration across locations

Office Location(s): Headquartered in Austin, Texas

Geographic Context:

• Remote work arrangement offers location flexibility
• Headquarter location may influence time zone for meetings
• Booming tech scene in Austin provides a dynamic backdrop

Work Schedule: Flexible, prioritizing outcomes over strict hourly requirements

ASSUMPTION: The remote nature of this role allows for a diverse applicant pool, though aligning with US business hours is necessary.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening
• Technical assessment or case study
• Panel interviews with relevant team members
• Final interview with senior leadership

Key Assessment Areas:

• Analytical and problem-solving skills
• Proficiency in performance marketing tools
• Fit with company culture and core values

Application Tips:

• Highlight experiences with data-driven marketing strategies
• Emphasize cross-functional collaboration capabilities
• Showcase any experience with vacation rentals or related industries

ATS Keywords: Performance Marketing, Paid Growth, Data Analysis, Attribution Modeling, Google Ads, Meta Ads

ASSUMPTION: The focus on data and performance metrics suggests the use of case studies or practical exercises in the selection process.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Looker
• GA4, Amplitude
• SQL (a plus)

ASSUMPTION: Familiarity with these tools will likely be tested through practical exercises during the hiring process.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and technology integration
• Focus on customer satisfaction and authenticity
• Strong growth and entrepreneurial spirit

Work Style:

• Highly collaborative and cross-functional
• Fast-paced and dynamic environment
• Data-driven decision-making

Self-Assessment Questions:

• Do you thrive in a data-driven marketing environment?
• Are you comfortable managing remote teams and projects?
• How do you adapt to rapidly changing business priorities?

ASSUMPTION: The emphasis on innovation and customer-centricity reflects a company culture that values proactive and independent thinkers.

⚠️ Potential Challenges

• Maintaining alignment with fast-evolving marketing technologies
• Navigating the shift from agency-led to in-house performance marketing
• Balancing data-driven strategies with creative marketing approaches
• Meeting the expectations of a high-growth venture-backed startup

ASSUMPTION: Given the company’s rapid growth, the role may require quick adaptability and problem-solving under pressure.

📈 Similar Roles Comparison

• Similar roles in established firms may focus more on strategy than execution
• Potential for faster career growth compared to similar roles in larger corporations
• Opportunity to influence broad, company-wide strategies at AvantStay

ASSUMPTION: The role is more execution-heavy compared to strategy-focused roles in larger companies.

📝 Sample Projects

• Developing a comprehensive attribution model for multi-channel performance
• Executing a multi-location campaign targeting vacation rental hotspots
• Leading a cross-department initiative to integrate new listing optimizations

ASSUMPTION: The projects likely align with cutting-edge marketing strategies due to the company's rapid expansion and tech-driven focus.

❓ Key Questions to Ask During Interview

• How does this role align with AvantStay's growth strategy in the next five years?
• What key performance indicators will measure success in this position?
• Can you describe the team dynamics and collaboration style?
• How does AvantStay leverage technology in optimizing marketing strategies?
• What is the most significant challenge this team faces currently?

ASSUMPTION: These questions reflect a focus on strategic alignment and understanding the role's impact on the company's broader direction.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a comprehensive resume highlighting relevant experience
• Include a cover letter detailing your passion for the short-term rental industry
• Be ready to discuss past experiences in performance marketing during interviews
• Anticipate a skills evaluation focused on data-driven strategies

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.