📌 Core Information
🔹 Job Title: Associate Director, HCP Marketing - REBLOZYL
🔹 Company: Bristol Myers Squibb
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading field execution of HCP marketing strategies
- Collaborating cross-functionally to align messaging and tactics
- Developing field tools and training to drive engagement and uptake
- Gathering field insights to refine messaging and tactics
- Representing marketing in sales force effectiveness initiatives
ASSUMPTION: This role requires a strong commercial acumen and experience in HCP marketing to effectively translate strategic direction into impactful field execution.
📋 Key Responsibilities
✅ Lead planning and execution of key sales meetings, ensuring strategy is effectively cascaded to the field
✅ Partner closely with sales leadership and training to ensure teams are equipped with clear messaging, objection handling, and aligned KPIs
✅ Own development of field-facing materials and serve as marketing lead for sales pull-through
✅ Act as the primary marketing point for the field, building strong partnerships and identifying opportunities and removing barriers
✅ Gather field insights to continuously refine messaging and tactics, ensuring alignment with on-the-ground needs and market dynamics
✅ Collaborate with cross-functional partners across training, medical affairs, access, operations, and co-promote partners (e.g., Merck)
✅ Represent marketing in Sales Force Effectiveness initiatives and commercial operations planning
✅ Support HCP team in ad hoc projects as needed
ASSUMPTION: This role involves frequent travel and on-site presence, as well as the ability to manage complex projects and lead cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree required; MBA preferred
Experience: 6+ years of pharmaceutical commercial experience, including HCP marketing, brand strategy, or field sales/execution
Required Skills:
- Proven track record of translating brand strategy into high-impact HCP campaigns
- Experience supporting field teams and partnering with sales leadership
- Demonstrated ability to lead cross-functional teams and manage complex projects
- Strong commercial acumen and cross-functional collaboration skills
Preferred Skills:
- Hematology, oncology, or specialty care experience
ASSUMPTION: Candidates with experience in hematology, oncology, or specialty care may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $164,990 - $199,900 plus incentive cash and stock opportunities (based on eligibility)
Benefits:
- Medical, pharmacy, dental, and vision care
- Wellbeing support, including the BMS Living Life Better program and employee assistance programs (EAP)
- Financial well-being resources and a 401(K)
- Financial protection benefits, including short- and long-term disability, life insurance, supplemental health insurance, business travel protection, and survivor support
- Work-life programs, including paid national holidays, optional holidays, Global Shutdown Days, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility
- Parental, caregiver, bereavement, and military leave
- Family care services, including adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder, and pet care resources
- Tuition reimbursement and a recognition program
Working Hours: Full-time, with flexible summer hours
ASSUMPTION: The salary range provided is based on the job description and industry standards for similar roles. Final compensation will be decided based on demonstrated experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees
Founded: 1887 (as a merger of two companies)
Company Description:
- Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases
- The company has a strong commitment to scientific innovation, data analytics, and translational medicine to deliver the right medicine to the right patient at the right time
- Bristol Myers Squibb also promotes health equity and seeks to improve health outcomes of populations disproportionately affected by serious diseases and conditions through the Bristol Myers Squibb Foundation
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: http://www.bms.com
ASSUMPTION: Bristol Myers Squibb is a well-established company with a strong focus on innovation and improving patient outcomes.
📊 Role Analysis
Career Level: Mid-level to senior-level management
Reporting Structure: This role reports directly to the HCP Marketing Director for REBLOZYL
Work Arrangement: Hybrid, with a minimum of 50% on-site presence required
Growth Opportunities:
- Potential to take on additional responsibilities or lead larger teams as the brand grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- possibility to transition into other roles within the company as experience and skills develop
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and gain exposure to different aspects of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US
Geographic Context:
- The Princeton, NJ area offers a mix of urban and suburban living, with easy access to New York City
- The region is known for its strong pharmaceutical and biotechnology industry, providing ample networking opportunities
- The area offers a variety of cultural attractions, recreational activities, and highly-rated school districts
Work Schedule: Full-time, with flexible summer hours
ASSUMPTION: The Princeton, NJ area offers a desirable work-life balance, with access to both urban and suburban amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HCP Marketing Director for REBLOZYL
- On-site or virtual interview with the HCP Marketing Director and other key stakeholders
- Final interview with the Senior Director, HCP Marketing
- Job offer and onboarding
Key Assessment Areas:
- Commercial acumen and strategic thinking
- Cross-functional collaboration and leadership skills
- Ability to manage complex projects and drive results
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with HCP marketing, brand strategy, and field execution
- Be ready to discuss your understanding of the REBLOZYL brand and the hematology/oncology therapeutic area
ATS Keywords: HCP marketing, brand strategy, field execution, commercial acumen, cross-functional collaboration, project management, hematology, oncology, specialty care
ASSUMPTION: The interview process for this role will focus on assessing the candidate's commercial acumen, leadership skills, and alignment with the company's values and culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce or other CRM systems
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing automation tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you ensure that your marketing strategies are patient-centric and aligned with the company's values?
- Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
- How do you approach collaborating with cross-functional teams to ensure clear messaging and aligned KPIs?
ASSUMPTION: Bristol Myers Squibb values candidates who are patient-centric, innovative, collaborative, accountable, inclusive, and adaptable.
⚠️ Potential Challenges
- Managing a large field team and ensuring consistent messaging and execution across multiple regions
- Keeping up with the latest market trends and competitor activities in the hematology/oncology therapeutic area
- Balancing the demands of multiple stakeholders, including sales, marketing, and medical affairs teams
- Adapting to changes in the brand's lifecycle or market dynamics
ASSUMPTION: This role may present challenges in managing a large field team, staying current with market trends, balancing stakeholder demands, and adapting to brand lifecycle changes.
📈 Similar Roles Comparison
- This role is unique in its focus on the REBLOZYL brand and requires specific expertise in hematology/oncology and HCP marketing
- Compared to other HCP marketing roles, this position offers a higher level of responsibility and autonomy in leading field execution and collaborating with cross-functional teams
- Career progression in this role may involve transitioning into other marketing leadership positions or moving into a brand management role
ASSUMPTION: This role is unique in its focus on the REBLOZYL brand and offers a higher level of responsibility and autonomy compared to similar HCP marketing roles.
📝 Sample Projects
- Developing and executing a national sales meeting strategy to drive engagement and uptake for a new indication launch
- Collaborating with medical affairs to create a targeted HCP education campaign to address a specific unmet need in the market
- Partnering with sales leadership to refine objection handling and messaging for a competitive product
ASSUMPTION: These sample projects illustrate the types of initiatives the Associate Director, HCP Marketing - REBLOZYL may be involved in, focusing on driving engagement, education, and competitive positioning.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the REBLOZYL brand and its competitive landscape?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to fostering a diverse and inclusive work environment?
- How does the company measure the success of its HCP marketing campaigns, and what metrics are most important for this role?
- What is the company's long-term vision for the REBLOZYL brand, and how does this role contribute to that vision?
ASSUMPTION: These key questions will help you better understand the brand's current state, the company's growth opportunities, and the role's strategic importance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with HCP marketing, brand strategy, and field execution
- Be ready to discuss your understanding of the REBLOZYL brand and the hematology/oncology therapeutic area
- Follow up with the HCP Marketing Director for REBLOZYL one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
