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Associate Director - Healthcare Marketing

Chewy
Full-time
On-site
Plantation, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Director - Healthcare Marketing

πŸ”Ή Company: Chewy

πŸ”Ή Location: Plantation, FL

πŸ”Ή Job Type: Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a team to develop and implement full-funnel marketing strategies for Chewy’s Healthcare Services portfolio, including Insurance and Virtual Care Services.
  • Managing the healthcare marketing budget and leading cross-functional partners to optimize spend and improve ROI.
  • Building and launching integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels.
  • Partnering with various teams, such as product, category management, brand, creative, CRM, analytics, and legal/compliance, to drive effective cross-functional execution.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders simultaneously.

πŸ“‹ Key Responsibilities

βœ… Lead a team to develop and implement customer acquisition and retention strategies across Chewy’s Healthcare Services portfolio.

βœ… Handle the healthcare marketing budget and lead cross-functional partners to optimize spend and improve ROI.

βœ… Build and launch integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels.

βœ… Leverage customer insights, behavioral data, and market trends to advise positioning, messaging, and campaign strategy.

βœ… Partner with various teams to drive effective cross-functional execution.

βœ… Author and present campaign briefs, GTM documents, calendars, and performance summaries to internal team members and senior leadership.

βœ… Define and track success metrics, uncover insights, and continually refine campaign strategies based on results.

βœ… Ensure all marketing initiatives align with regulatory and healthcare compliance requirements.

βœ… Establish scalable processes, frameworks, and playbooks to enable cross-team efficiency.

βœ… Conduct robust post-mortems to identify takeaways and fuel continuous improvement.

ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and operational rigor.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or similar areas required. Master’s in business administration (MBA) preferred.

Experience: 10+ years of experience in marketing, product marketing, or brand management, ideally in ecommerce, physical retail, or digital services, or related industries.

Required Skills:

  • Proven success in handling marketing budgets and leading cross-functional marketing efforts across full funnel campaigns that drive customer growth and retention.
  • Strong leadership skills with experience in building and mentoring teams.
  • Deep experience in customer lifecycle marketing, campaign execution, and performance optimization.
  • Strong analytical abilities with a data-first approach to decision-making.
  • Excellent communication and storytelling abilities.
  • High degree of ownership, adaptability, and drive in fast-paced environments.

Preferred Skills:

  • Product marketing experience, particularly in go-to-market execution, messaging, and positioning.

ASSUMPTION: Candidates with experience in the healthcare industry or related fields may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $180,000 (Based on industry standards for a 10+ year experienced Associate Director in Marketing, location, and company size)

Benefits:

  • Competitive benefits package, including health, dental, and vision insurance.
  • 401(k) matching and employee stock purchase plan.
  • Generous paid time off and company holidays.
  • Pet discounts and other employee perks.

Working Hours: Full-time, Monday - Friday, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Chewy operates in the competitive e-commerce retail space, focusing on pet supplies and services.

Company Size: Chewy is a large company with over 10,000 employees, offering ample opportunities for career growth and collaboration.

Founded: Chewy was founded in 2011 and has since grown to become a leading online destination for pet parents and partners.

Company Description:

  • Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere.
  • The company offers a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
  • Chewy is known for its fast, free 1-2 day shipping, wide range of brands, and 24/7 customer service.

Company Specialties:

  • Fast and free shipping.
  • Wide range of pet brands and products.
  • 24/7 customer service.
  • Pet health and wellness resources.

Company Website: careers.chewy.com

ASSUMPTION: Chewy's focus on pet health and wellness, combined with its extensive product offerings and exceptional customer service, sets it apart in the competitive e-commerce landscape.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Senior Director of Healthcare Marketing.

Reporting Structure: The Associate Director of Healthcare Marketing will oversee a team of marketing managers and specialists.

Work Arrangement: This is a hybrid role, requiring on-site work at Chewy's headquarters in Plantation, FL, with flexibility for remote work.

Growth Opportunities:

  • Potential to advance to a Senior Director or Vice President role within the Healthcare Marketing team.
  • Opportunities to expand the team and take on additional responsibilities as the Healthcare Services portfolio grows.
  • Chance to work on high-impact projects that drive customer acquisition, engagement, and retention for Chewy's Healthcare Services.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities as the Healthcare Services portfolio grows.

🌍 Location & Work Environment

Office Type: Chewy's headquarters in Plantation, FL, offers a modern, collaborative work environment with on-site amenities such as a cafΓ©, gym, and pet-friendly policies.

Office Location(s): 7700 W Sunrise Blvd, Plantation, FL 33322, US

Geographic Context:

  • Plantation, FL, is located in Broward County, with easy access to Fort Lauderdale and Miami.
  • The area offers a mix of urban and suburban living, with a variety of housing options and a strong job market.
  • Plantation is known for its pet-friendly parks, communities, and pet-related businesses.

Work Schedule: Full-time, Monday - Friday, with flexibility for remote work.

ASSUMPTION: Chewy's headquarters in Plantation, FL, provides a vibrant, pet-friendly work environment that caters to the needs of its employees and their pets.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with a member of the HR team.
  • Subsequent video interview with the hiring manager and/or team members.
  • Final on-site interview with senior leadership.
  • Background check and reference check for the final candidate.

Key Assessment Areas:

  • Strategic thinking and leadership skills.
  • Experience in full-funnel marketing and campaign execution.
  • Ability to manage cross-functional teams and stakeholders.
  • Strong communication and presentation skills.
  • Alignment with Chewy's mission and values.

Application Tips:

  • Tailor your resume and cover letter to highlight your experience in marketing, campaign execution, and team leadership, with a focus on customer acquisition and retention.
  • Demonstrate your understanding of Chewy's business and the pet industry in your cover letter.
  • Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to manage multiple projects simultaneously.
  • Research Chewy's company culture and be prepared to discuss how your values align with the company's mission and values.

ATS Keywords: Customer Acquisition, Customer Retention, Marketing Budget Management, Cross-Functional Leadership, Campaign Execution, Performance Optimization, Data Analysis, Communication, Storytelling, Team Building, Regulatory Compliance, Market Trends Analysis, Go-To-Market Strategy, Customer Insights, Operational Rigor, Post-Mortem Analysis

ASSUMPTION: Chewy's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit with the company's mission and values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation and CRM platforms, data visualization tools, and project management tools is beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Put the pet parent first.
  • Act with urgency.
  • Be obsessed with quality.
  • Practice humility.
  • Embrace change.
  • Have fun.

Work Style:

  • Collaborative and team-oriented.
  • Fast-paced and dynamic.
  • Data-driven and analytical.
  • Results-focused and accountable.
  • Pet-friendly and pet-passionate.

Self-Assessment Questions:

  • Do you have experience leading cross-functional teams to drive customer growth and retention in a fast-paced environment?
  • Are you comfortable managing a marketing budget and optimizing spend to improve ROI?
  • Do you thrive in a collaborative, pet-friendly work environment that prioritizes quality and customer satisfaction?

ASSUMPTION: Chewy's company culture emphasizes pet passion, customer focus, and a fast-paced, collaborative work environment.

⚠️ Potential Challenges

  • The role requires managing a team and multiple projects simultaneously, which can be challenging for candidates who struggle with time management or prioritization.
  • The healthcare marketing landscape is complex and ever-changing, requiring the candidate to stay up-to-date with regulatory requirements and industry trends.
  • The role may involve working with cross-functional teams and stakeholders, which can present communication and collaboration challenges.
  • The hybrid work arrangement may require candidates to commute to the office periodically, which could be challenging for those who prefer fully remote work.

ASSUMPTION: These challenges can be mitigated by strong leadership, effective communication, and time management skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Associate Director roles in marketing, this position focuses more on customer acquisition and retention strategies specific to Chewy's Healthcare Services portfolio.
  • In the pet industry, Chewy's extensive product offerings and exceptional customer service set it apart from competitors, requiring the candidate to understand and leverage these unique aspects in their marketing strategies.
  • Career progression in this role may involve advancing to a Senior Director or Vice President role within the Healthcare Marketing team, with opportunities to expand the team and take on additional responsibilities as the Healthcare Services portfolio grows.

ASSUMPTION: This role offers unique opportunities and challenges specific to Chewy's Healthcare Services portfolio and the pet industry.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new pet insurance product, including customer acquisition and retention campaigns.
  • Analyzing market trends and customer data to inform positioning and messaging for Chewy's Virtual Care Services.
  • Managing a cross-functional team to launch a marketing campaign for a pet wellness product, including creative development, media planning, and performance optimization.

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and data-driven nature of the Associate Director - Healthcare Marketing role at Chewy.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and reporting lines for this role?
  • How does Chewy support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Chewy measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
  • What are the most challenging aspects of working in healthcare marketing, and how does Chewy address these challenges?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Chewy's company culture and expectations for the Associate Director - Healthcare Marketing position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience in marketing, campaign execution, and team leadership, with a focus on customer acquisition and retention.
  • Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to manage multiple projects simultaneously.
  • Research Chewy's company culture and be prepared to discuss how your values align with the company's mission and values.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.