📌 Core Information
🔹 Job Title: Associate Director - Healthcare Marketing
🔹 Company: Chewy
🔹 Location: Plantation, FL
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and implement full-funnel marketing strategies for Chewy’s Healthcare Services portfolio, including Insurance and Virtual Care Services.
- Managing the healthcare marketing budget and leading cross-functional partners to optimize spend and improve ROI.
- Building and launching integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels.
- Partnering with various teams, such as product, category management, brand, creative, CRM, analytics, and legal/compliance, to drive effective cross-functional execution.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders simultaneously.
📋 Key Responsibilities
✅ Lead a team to develop and implement customer acquisition and retention strategies across Chewy’s Healthcare Services portfolio.
✅ Handle the healthcare marketing budget and lead cross-functional partners to optimize spend and improve ROI.
✅ Build and launch integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels.
✅ Leverage customer insights, behavioral data, and market trends to advise positioning, messaging, and campaign strategy.
✅ Partner with various teams to drive effective cross-functional execution.
✅ Author and present campaign briefs, GTM documents, calendars, and performance summaries to internal team members and senior leadership.
✅ Define and track success metrics, uncover insights, and continually refine campaign strategies based on results.
✅ Ensure all marketing initiatives align with regulatory and healthcare compliance requirements.
✅ Establish scalable processes, frameworks, and playbooks to enable cross-team efficiency.
✅ Conduct robust post-mortems to identify takeaways and fuel continuous improvement.
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and operational rigor.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or similar areas required. Master’s in business administration (MBA) preferred.
Experience: 10+ years of experience in marketing, product marketing, or brand management, ideally in ecommerce, physical retail, or digital services, or related industries.
Required Skills:
- Proven success in handling marketing budgets and leading cross-functional marketing efforts across full funnel campaigns that drive customer growth and retention.
- Strong leadership skills with experience in building and mentoring teams.
- Deep experience in customer lifecycle marketing, campaign execution, and performance optimization.
- Strong analytical abilities with a data-first approach to decision-making.
- Excellent communication and storytelling abilities.
- High degree of ownership, adaptability, and drive in fast-paced environments.
Preferred Skills:
- Product marketing experience, particularly in go-to-market execution, messaging, and positioning.
ASSUMPTION: Candidates with experience in the healthcare industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Based on industry standards for a 10+ year experienced Associate Director in Marketing, location, and company size)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- 401(k) matching and employee stock purchase plan.
- Generous paid time off and company holidays.
- Pet discounts and other employee perks.
Working Hours: Full-time, Monday - Friday, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chewy operates in the competitive e-commerce retail space, focusing on pet supplies and services.
Company Size: Chewy is a large company with over 10,000 employees, offering ample opportunities for career growth and collaboration.
Founded: Chewy was founded in 2011 and has since grown to become a leading online destination for pet parents and partners.
Company Description:
- Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere.
- The company offers a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
- Chewy is known for its fast, free 1-2 day shipping, wide range of brands, and 24/7 customer service.
Company Specialties:
- Fast and free shipping.
- Wide range of pet brands and products.
- 24/7 customer service.
- Pet health and wellness resources.
Company Website: careers.chewy.com
ASSUMPTION: Chewy's focus on pet health and wellness, combined with its extensive product offerings and exceptional customer service, sets it apart in the competitive e-commerce landscape.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Senior Director of Healthcare Marketing.
Reporting Structure: The Associate Director of Healthcare Marketing will oversee a team of marketing managers and specialists.
Work Arrangement: This is a hybrid role, requiring on-site work at Chewy's headquarters in Plantation, FL, with flexibility for remote work.
Growth Opportunities:
- Potential to advance to a Senior Director or Vice President role within the Healthcare Marketing team.
- Opportunities to expand the team and take on additional responsibilities as the Healthcare Services portfolio grows.
- Chance to work on high-impact projects that drive customer acquisition, engagement, and retention for Chewy's Healthcare Services.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities as the Healthcare Services portfolio grows.
🌍 Location & Work Environment
Office Type: Chewy's headquarters in Plantation, FL, offers a modern, collaborative work environment with on-site amenities such as a café, gym, and pet-friendly policies.
Office Location(s): 7700 W Sunrise Blvd, Plantation, FL 33322, US
Geographic Context:
- Plantation, FL, is located in Broward County, with easy access to Fort Lauderdale and Miami.
- The area offers a mix of urban and suburban living, with a variety of housing options and a strong job market.
- Plantation is known for its pet-friendly parks, communities, and pet-related businesses.
Work Schedule: Full-time, Monday - Friday, with flexibility for remote work.
ASSUMPTION: Chewy's headquarters in Plantation, FL, provides a vibrant, pet-friendly work environment that caters to the needs of its employees and their pets.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team.
- Subsequent video interview with the hiring manager and/or team members.
- Final on-site interview with senior leadership.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Strategic thinking and leadership skills.
- Experience in full-funnel marketing and campaign execution.
- Ability to manage cross-functional teams and stakeholders.
- Strong communication and presentation skills.
- Alignment with Chewy's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in marketing, campaign execution, and team leadership, with a focus on customer acquisition and retention.
- Demonstrate your understanding of Chewy's business and the pet industry in your cover letter.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to manage multiple projects simultaneously.
- Research Chewy's company culture and be prepared to discuss how your values align with the company's mission and values.
ATS Keywords: Customer Acquisition, Customer Retention, Marketing Budget Management, Cross-Functional Leadership, Campaign Execution, Performance Optimization, Data Analysis, Communication, Storytelling, Team Building, Regulatory Compliance, Market Trends Analysis, Go-To-Market Strategy, Customer Insights, Operational Rigor, Post-Mortem Analysis
ASSUMPTION: Chewy's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation and CRM platforms, data visualization tools, and project management tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Put the pet parent first.
- Act with urgency.
- Be obsessed with quality.
- Practice humility.
- Embrace change.
- Have fun.
Work Style:
- Collaborative and team-oriented.
- Fast-paced and dynamic.
- Data-driven and analytical.
- Results-focused and accountable.
- Pet-friendly and pet-passionate.
Self-Assessment Questions:
- Do you have experience leading cross-functional teams to drive customer growth and retention in a fast-paced environment?
- Are you comfortable managing a marketing budget and optimizing spend to improve ROI?
- Do you thrive in a collaborative, pet-friendly work environment that prioritizes quality and customer satisfaction?
ASSUMPTION: Chewy's company culture emphasizes pet passion, customer focus, and a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- The role requires managing a team and multiple projects simultaneously, which can be challenging for candidates who struggle with time management or prioritization.
- The healthcare marketing landscape is complex and ever-changing, requiring the candidate to stay up-to-date with regulatory requirements and industry trends.
- The role may involve working with cross-functional teams and stakeholders, which can present communication and collaboration challenges.
- The hybrid work arrangement may require candidates to commute to the office periodically, which could be challenging for those who prefer fully remote work.
ASSUMPTION: These challenges can be mitigated by strong leadership, effective communication, and time management skills.
📈 Similar Roles Comparison
- Compared to other Associate Director roles in marketing, this position focuses more on customer acquisition and retention strategies specific to Chewy's Healthcare Services portfolio.
- In the pet industry, Chewy's extensive product offerings and exceptional customer service set it apart from competitors, requiring the candidate to understand and leverage these unique aspects in their marketing strategies.
- Career progression in this role may involve advancing to a Senior Director or Vice President role within the Healthcare Marketing team, with opportunities to expand the team and take on additional responsibilities as the Healthcare Services portfolio grows.
ASSUMPTION: This role offers unique opportunities and challenges specific to Chewy's Healthcare Services portfolio and the pet industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new pet insurance product, including customer acquisition and retention campaigns.
- Analyzing market trends and customer data to inform positioning and messaging for Chewy's Virtual Care Services.
- Managing a cross-functional team to launch a marketing campaign for a pet wellness product, including creative development, media planning, and performance optimization.
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and data-driven nature of the Associate Director - Healthcare Marketing role at Chewy.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does Chewy support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Chewy measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What are the most challenging aspects of working in healthcare marketing, and how does Chewy address these challenges?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Chewy's company culture and expectations for the Associate Director - Healthcare Marketing position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in marketing, campaign execution, and team leadership, with a focus on customer acquisition and retention.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to manage multiple projects simultaneously.
- Research Chewy's company culture and be prepared to discuss how your values align with the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
