📌 Core Information
🔹 Job Title: Associate Director - Healthcare Marketing
🔹 Company: Chewy
🔹 Location: Boston, MA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and implement full-funnel marketing strategies for Chewy’s Healthcare Services portfolio.
- Managing the healthcare marketing budget and optimizing spend across cross-functional partners.
- Launching integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels.
- Collaborating with various teams, including product, category management, brand, creative, CRM, analytics, and legal/compliance.
- Ensuring all marketing initiatives align with regulatory and healthcare compliance requirements.
ASSUMPTION: This role requires a high level of strategic thinking, creative execution, and operational rigor to deliver campaigns that improve pet health and deepen customer trust.
📋 Key Responsibilities
✅ Lead a team to develop and implement customer acquisition and retention strategies across Chewy’s Healthcare Services portfolio, including Insurance and Virtual Care Services.
✅ Handle the healthcare marketing budget and lead cross-functional partners, including Media and Performance Marketing, to optimize spend and improve ROI.
✅ Build and launch integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels.
✅ Leverage customer insights, behavioral data, and market trends to advise positioning, messaging, and campaign strategy.
✅ Partner with product, category management, brand, creative, CRM, analytics, and legal/compliance teams to drive effective cross-functional execution.
✅ Author and present campaign briefs, GTM documents, calendars, and performance summaries to internal team members and senior leadership.
✅ Define and track success metrics, uncover insights, and continually refine campaign strategies based on results.
✅ Ensure all marketing initiatives align with regulatory and healthcare compliance requirements.
✅ Establish scalable processes, frameworks, and playbooks to enable cross-team efficiency.
✅ Conduct robust post-mortems to identify takeaways and fuel continuous improvement.
ASSUMPTION: This role involves a high degree of ownership, adaptability, and drive in fast-paced environments.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or similar areas required. Master’s in business administration (MBA) preferred.
Experience: 10+ years of experience in marketing, product marketing, or brand management, ideally in ecommerce, physical retail, or digital services, or related industries.
Required Skills:
- Proven success in handling marketing budgets and leading cross-functional marketing efforts across full funnel campaigns that drive customer growth and retention.
- Strong leadership skills with experience in building and mentoring teams.
- Deep experience in customer lifecycle marketing, campaign execution, and performance optimization.
- Strong analytical abilities with a data-first approach to decision-making.
- Excellent communication and storytelling abilities.
- High degree of ownership, adaptability, and drive in fast-paced environments.
Preferred Skills:
- Product marketing experience, particularly in go-to-market execution, messaging, and positioning.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a 10+ years experienced Associate Director in Marketing in the Boston, MA area, the estimated salary range is $150,000 - $180,000 per year.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and company holidays.
- Employee discounts on Chewy products and services.
- Opportunities for professional development and career growth.
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chewy operates in the competitive e-commerce retail industry, focusing on pet supplies and services.
Company Size: Chewy is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Chewy was founded in 2011 and has since grown to become one of the largest online pet supply retailers in the United States.
Company Description:
- Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere.
- The company offers a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
- Chewy is known for its fast and free shipping, as well as its 24/7/365 customer service.
Company Specialties:
- Fast and free shipping on orders over $49.
- 24/7/365 customer service and support.
- Wide selection of pet products, including food, treats, toys, accessories, and prescriptions.
- Expert advice and personalized service.
Company Website: careers.chewy.com
ASSUMPTION: Chewy's large size and extensive product offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and leadership skills.
Reporting Structure: The Associate Director of Healthcare Marketing will likely report directly to the Director of Healthcare Marketing or a similar senior-level position within the marketing department.
Work Arrangement: This role is offered as a hybrid position, with a mix of on-site and remote work.
Growth Opportunities:
- Potential career progression to a Director or Vice President role within the marketing department.
- Opportunities to expand the Healthcare Services portfolio and drive growth within the company.
- Possibility to lead and mentor a team of marketing professionals, fostering their career development.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's Healthcare Services portfolio.
🌍 Location & Work Environment
Office Type: Chewy's Boston office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 343 Congress Street, Boston, MA 02210, United States
Geographic Context:
- Boston is a major city on the East Coast of the United States, known for its rich history, culture, and education institutions.
- The city offers a high cost of living but also provides ample opportunities for professional growth and development.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The hybrid work arrangement for this role allows for a flexible balance between on-site and remote work, with the specific schedule to be determined by the employee and their manager.
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to balance the benefits of working from home with the advantages of in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Chewy careers website.
- Phone or video screening with the hiring manager or a member of the HR team.
- In-depth behavioral and situational interviews with the hiring manager and other team members.
- Final interviews with senior leadership, followed by a decision and offer.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
- Experience with full-funnel marketing campaigns and budget management.
- Adaptability and resilience in fast-paced environments.
- Strong communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with healthcare marketing, customer acquisition, and retention strategies.
- Demonstrate your understanding of Chewy's business and the pet industry.
- Showcase your ability to lead and manage a team, as well as your experience with cross-functional collaboration.
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture.
ATS Keywords: Customer Acquisition, Customer Retention, Marketing Budget Management, Cross-Functional Leadership, Campaign Execution, Performance Optimization, Analytical Abilities, Communication Skills, Storytelling, Team Building, Product Marketing, Go-To-Market Execution, Regulatory Compliance, Data-Driven Decision Making, Adaptability, Ownership
ASSUMPTION: Chewy's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot).
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM).
- Data analysis and visualization tools (e.g., Google Analytics, Tableau).
- Project management tools (e.g., Asana, Trello).
- Microsoft Office Suite (Word, Excel, PowerPoint).
ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put the Customer First.
- Act with Integrity.
- Be Obsessed with Quality.
- Take Ownership.
- Collaborate and Win Together.
Work Style:
- Chewy values a fast-paced, dynamic work environment.
- The company encourages innovation, collaboration, and continuous learning.
- Chewy's culture is focused on delivering exceptional customer experiences and driving growth through data-driven decision making.
Self-Assessment Questions:
- Do you align with Chewy's core values, particularly "Put the Customer First" and "Take Ownership"?
- Are you comfortable working in a fast-paced, dynamic environment, and do you thrive on collaboration and continuous learning?
- Do you have experience leading and managing teams, and are you adept at driving results through cross-functional partnerships?
ASSUMPTION: Chewy's culture is centered around customer obsession, quality, and collaboration, making it an ideal fit for candidates who share these values and thrive in fast-paced, dynamic environments.
⚠️ Potential Challenges
- The role requires managing a team and cross-functional partners, which can be challenging in a fast-paced environment.
- Chewy's focus on customer acquisition and retention may involve intense competition and the need for continuous innovation.
- The hybrid work arrangement may present challenges in maintaining team cohesion and communication.
- The role may require occasional travel to Chewy's headquarters or other offices for meetings and team-building events.
ASSUMPTION: These challenges can be mitigated by strong leadership, effective communication, and a focus on team-building and collaboration.
📈 Similar Roles Comparison
- Compared to other Associate Director roles in marketing, this position offers a unique focus on the healthcare industry and the opportunity to drive growth within Chewy's Healthcare Services portfolio.
- In the pet industry, Chewy's size and resources provide a significant advantage in terms of market reach and customer base.
- Career progression in this role may involve expanding the Healthcare Services portfolio or taking on additional responsibilities within the marketing department.
ASSUMPTION: This role offers a unique blend of strategic thinking, creative execution, and operational rigor, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new virtual care service, including customer acquisition, engagement, and retention strategies.
- Optimizing the marketing budget for Chewy's Insurance services to improve ROI and drive customer growth.
- Launching a targeted campaign to promote Chewy's pet health and wellness services, such as vaccinations, parasite prevention, and nutrition plans.
ASSUMPTION: These sample projects illustrate the strategic, creative, and operational aspects of the role, as well as the opportunity to drive meaningful impact on Chewy's Healthcare Services portfolio.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Chewy's Healthcare Services portfolio?
- What are the most significant challenges facing the Healthcare Marketing team, and how can this role help address them?
- How does Chewy support the professional development and growth of its marketing team members?
- What is the team structure and dynamics within the Healthcare Marketing department, and how does this role contribute to its success?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving success within the team and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing, leadership, and healthcare industry expertise.
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills.
- Research Chewy's business, industry trends, and competitors to demonstrate your understanding of the market landscape.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
