📌 Core Information
🔹 Job Title: Associate Director - LATAM Consumer Marketing
🔹 Company: Eli Lilly and Company
🔹 Location: Mexico City, Mexico
🔹 Job Type: Full-Time, On-Site
🔹 Category: Pharmaceuticals, Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional consumer marketing strategies in LATAM markets.
- Collaborating cross-functionally with country teams and global stakeholders.
- Innovating patient engagement approaches and digital ecosystems.
- Building and advancing consumer marketing capabilities within Eli Lilly LATAM Hub.
ASSUMPTION: This role requires a strategic thinker with a strong background in consumer marketing and experience in LATAM markets to drive consumer engagement and brand awareness.
📋 Key Responsibilities
✅ Develop and implement content-driven campaigns to educate patients and encourage medical treatment.
✅ Innovate patient interaction approaches, including new solutions and digital ecosystems.
✅ Guide brand teams in identifying consumer insights and developing consumer messaging.
✅ Lead ideation and development of novel strategies to reach and support customers.
✅ Establish and nurture networks and partnerships with relevant stakeholders.
✅ Monitor campaign metrics and adjust parameters to enhance overall impact.
✅ Formulate and execute operational Patient Engagement plans.
✅ Assist brand teams in shaping their consumer marketing strategies.
ASSUMPTION: This role involves a high level of collaboration and influencing, requiring strong leadership and project management skills.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience:
- 10+ years of experience in consumer marketing, brand strategy, or patient engagement within consumer sectors.
- Proven track record of developing and executing regional strategies in LATAM markets.
Required Skills:
- Deep understanding of digital marketing, patient ecosystems, and consumer behavior in healthcare.
- Strong leadership and influencing skills, with experience managing cross-functional teams and external partners.
- Strategic thinking with a hands-on approach and operational excellence mindset.
Preferred Skills:
- Experience in the pharmaceutical industry or healthcare sector.
- Fluency in Spanish and English.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 USD (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plans with company match
- Employee stock purchase plan
- Generous paid time off and holidays
- Tuition assistance and professional development opportunities
Working Hours: Full-time, 40 hours per week, with some flexibility for remote work (up to 15% travel)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees
Founded: 1876
Company Description:
- Eli Lilly and Company is a global healthcare leader headquartered in Indianapolis, Indiana.
- They unite caring with discovery to make life better for people around the world by discovering and bringing life-changing medicines to those who need them.
- Lilly gives their best effort to their work and puts people first.
Company Specialties:
- Pharmaceutical Development
- Pharmaceuticals
- Biotech
- Biopharmaceuticals
Company Website:
www.lilly.com
ASSUMPTION: Working at Eli Lilly and Company offers a dynamic and collaborative environment with a strong focus on innovation and improving people's lives.
📊 Role Analysis
Career Level: Mid to Senior Level
Reporting Structure: Reports directly to the CMO and CMH AVP
Work Arrangement: On-site, with some flexibility for remote work (up to 15% travel)
Growth Opportunities:
- Potential to shape the future of consumer marketing within Eli Lilly's LATAM Hub.
- Opportunities to collaborate with global stakeholders and influence brand strategy at the highest levels.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Eli Lilly's consumer marketing efforts in the LATAM region.
🌍 Location & Work Environment
Office Type: On-site, with modern facilities and collaborative workspaces
Office Location(s): Mexico City, Mexico (with some flexibility for remote work)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and a growing tech industry.
- The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites.
Work Schedule: Full-time, 40 hours per week, with some flexibility for remote work (up to 15% travel)
ASSUMPTION: Working in Mexico City offers a dynamic and multicultural environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume submission
2. Phone or video screen with the hiring manager
3. In-depth interviews with cross-functional stakeholders
4. Final interview with the CMO and CMH AVP
Key Assessment Areas:
- Consumer marketing expertise and strategic thinking
- Leadership and influencing skills
- Experience in LATAM markets and cross-functional collaboration
- Ability to innovate and adapt in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your consumer marketing experience and relevant skills.
- Prepare examples of successful consumer marketing campaigns you've led or contributed to.
- Research Eli Lilly's consumer marketing efforts and be prepared to discuss how you can contribute to their success.
ATS Keywords: Consumer Marketing, Brand Strategy, Patient Engagement, Digital Marketing, Project Management, Leadership, Cross-Functional Collaboration, Customer Insights, Innovation, Social Media Partnerships, Campaign Development, Market Research, Creative Development, Operational Excellence, Strategic Thinking, Patient Education
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and passion for consumer marketing.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The required tools and technologies for this role are standard for the consumer marketing industry and can be learned or adapted to as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Respect
- Innovation
- Caring
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
- Passionate about improving people's lives
Self-Assessment Questions:
- How do you embody Eli Lilly's core values in your daily work?
- How have you demonstrated innovation and adaptability in your previous roles?
- How do you build and maintain effective working relationships with cross-functional teams and external partners?
ASSUMPTION: Candidates who align with Eli Lilly's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Navigating a large, matrixed organization with multiple stakeholders
- Balancing strategic thinking with day-to-day execution
- Adapting to a dynamic and evolving consumer marketing landscape
- Managing a remote team across multiple LATAM countries
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results.
📈 Similar Roles Comparison
- Associate Director, Consumer Marketing (Pharmaceuticals)
- Senior Manager, Patient Engagement (Healthcare)
- Director, Brand Strategy (Consumer Goods)
- Manager, Digital Marketing (Technology)
ASSUMPTION: This role is unique in its focus on LATAM consumer marketing within the pharmaceutical industry, but shares similarities with other consumer marketing and patient engagement roles.
📝 Sample Projects
- Developing and executing a regional consumer marketing campaign to increase brand awareness and engagement in LATAM markets.
- Innovating patient interaction approaches, such as digital ecosystems or collaboration initiatives, to enhance patient support and education.
- Collaborating with market research partners to identify consumer insights and develop data-driven brand strategies.
- Establishing and nurturing networks and partnerships with relevant stakeholders, such as digital Key Opinion Leaders (KOLs) and patient advocacy groups.
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the role, as well as the importance of collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into Eli Lilly's overall consumer marketing strategy?
- What are the biggest challenges facing the LATAM consumer marketing team, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the expected timeline for this role to make a significant impact on Eli Lilly's consumer marketing efforts?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to driving consumer marketing success within Eli Lilly's LATAM Hub.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
this link
- Customize your resume to highlight your consumer marketing experience and relevant skills.
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit.
- Prepare examples of successful consumer marketing campaigns you've led or contributed to.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
