📌 Core Information
🔹 Job Title: Associate Director - LATAM Consumer Marketing
🔹 Company: Eli Lilly and Company
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with some travel)
🚀 Job Overview
Key aspects of this role include:
- Driving consumer engagement strategies across Brazil, Mexico, and Colombia
- Developing and implementing content-driven campaigns for patient education
- Innovating patient interaction approaches and digital ecosystems
- Collaborating with cross-functional teams and external partners
- Monitoring campaign metrics and adjusting parameters for enhanced impact
ASSUMPTION: This role requires a strategic thinker with a strong background in consumer marketing and patient engagement, capable of balancing vision with execution.
📋 Key Responsibilities
✅ Develop and implement content-driven campaigns aimed at educating patients and encouraging them to seek medical treatment
✅ Innovate approaches for patient interaction, including the creation of new solutions, digital ecosystems, and collaboration initiatives in the field of patient engagement
✅ Guide brand teams in identifying consumer insights by collaborating with Market Research and Creative Agency partners
✅ Take the lead in developing consumer messaging and actively collaborate with agencies on the creation of creative platforms
✅ Lead ideation and development of novel strategies to reach and support customers, such as exploring opportunities in digital health, based on the business needs
✅ Develop social media partnerships with platforms, channels, digital Key Opinion Leaders (KOLs), patient KOLs, and other collaborations as needed, to promote disease awareness and education
✅ Monitor metrics and adjust campaign parameters to enhance overall impact
✅ Formulate and execute the operational Patient Engagement plan in alignment with the patient engagement strategy
✅ Establish and nurture networks and partnerships with relevant stakeholders
✅ Assist brand teams in shaping their consumer marketing strategies, including the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and project management skills to successfully execute these responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Experience: 10+ years of experience in consumer marketing, brand strategy, or patient engagement within consumer sectors
Required Skills:
- Proven track record of developing and executing regional strategies in LATAM markets
- Strong leadership and influencing skills, with experience managing cross-functional teams and external partners
- Deep understanding of digital marketing, patient ecosystems, and consumer behavior in healthcare
- Strategic thinker with a hands-on approach and operational excellence mindset
- Experience of developing and leading projects in the absence of set procedures
Preferred Skills:
- Fluency in Spanish and Portuguese
- Experience working with pharmaceutical or healthcare companies
ASSUMPTION: Candidates with experience in the pharmaceutical industry and proficiency in Spanish and Portuguese may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM local time, with some flexibility for remote work and travel
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1876 (as a pharmaceutical company)
Company Description:
- Eli Lilly and Company is a global healthcare leader headquartered in Indianapolis, Indiana
- Focuses on discovering and bringing life-changing medicines to people around the world
- Committed to improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism
Company Specialties:
- Pharmaceutical Development
- Pharmaceuticals
- Biotech and Biopharmaceuticals
Company Website: www.lilly.com
ASSUMPTION: Working for a large pharmaceutical company like Eli Lilly and Company offers opportunities for career growth and exposure to a wide range of products and markets.
📊 Role Analysis
Career Level: Mid to Senior level role, with potential for growth into leadership positions
Reporting Structure: Reports directly to the CMO and CMH AVP, Phelipe Philippsen
Work Arrangement: On-site, with some travel (up to 5-15%) required
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on cross-functional projects and collaborate with global teams
- Chance to develop expertise in consumer marketing within the pharmaceutical industry
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established pharmaceutical company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Mexico City, Mexico (with potential for remote work)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Mexico City offers a mix of urban and natural environments, with numerous parks, museums, and historical sites
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM local time, with some flexibility for remote work and travel
ASSUMPTION: Living and working in Mexico City offers a unique cultural experience and the opportunity to be part of a dynamic, global city.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other stakeholders
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Understanding of consumer marketing and patient engagement in the pharmaceutical industry
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with consumer marketing, brand strategy, and patient engagement in the pharmaceutical industry
- Demonstrate your understanding of the LATAM market and consumer behavior in healthcare
ATS Keywords: Consumer Marketing, Brand Strategy, Patient Engagement, Digital Marketing, Project Management, Leadership, Cross-Functional Collaboration, Customer Insights, Innovation, Social Media, Campaign Development, Market Research, Stakeholder Management, Operational Excellence, Strategic Thinking, Creative Development
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, leadership, and consumer marketing expertise in their application materials and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is expected, but training may be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellent
- Patient-centered
- Innovative
- One Lilly
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody the company values in your work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
- How do you approach building and maintaining strong relationships with internal and external stakeholders?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with the company values and work style in their interviews.
⚠️ Potential Challenges
- Managing cross-functional teams and external partners across multiple LATAM markets
- Balancing strategic thinking with day-to-day execution and operational excellence
- Adapting to a large, global organization with a complex structure
- Working in a highly regulated industry with strict compliance requirements
ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in their previous roles.
📈 Similar Roles Comparison
- This role is unique in its focus on consumer marketing and patient engagement within the LATAM market for a large pharmaceutical company
- Similar roles may be found in other pharmaceutical or healthcare companies, but may have a different scope or focus
- Career paths in this role may lead to leadership positions in marketing or other areas of the business
ASSUMPTION: Applicants should research similar roles in the pharmaceutical industry and be prepared to discuss how this role differs from or aligns with those positions.
📝 Sample Projects
- Developing and executing a regional consumer marketing campaign for a new pharmaceutical product launch
- Collaborating with global teams to create a standardized patient engagement strategy across multiple markets
- Conducting market research to identify consumer insights and inform brand strategy
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the consumer marketing team in the LATAM market?
- How does the company support the professional development and growth of its employees?
- What is the expected timeline for this role to make a significant impact on the business?
- How does the company measure the success of its consumer marketing campaigns?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company, the role, and the LATAM market
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
