Associate Director - Marketing

📌 Core Information

🔹 Job Title: Associate Director - Marketing

🔹 Company: Six Flags Qiddiya City and Aquarabia

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of innovative marketing strategies to drive attendance, enhance brand visibility, and promote unique offerings.
• Thriving in a fast-paced environment and possessing deep industry knowledge to harness market trends and consumer insights into actionable marketing campaigns.
• Collaborating with cross-functional teams to align marketing efforts with business strategies.
• Overseeing digital marketing strategies and monitoring the effectiveness of marketing campaigns.
• Managing the marketing budget and establishing relationships with community partners and sponsors.

ASSUMPTION: This role requires a dynamic marketer with a strong background in strategic planning, team leadership, and digital marketing to succeed in this fast-paced environment.

📋 Key Responsibilities

✅ Lead the marketing team in developing and implementing strategic marketing plans to achieve business objectives, including increasing park attendance and revenue.

✅ Conduct market research and analysis to identify opportunities for growth and to better understand customer preferences and behavior.

✅ Manage branding initiatives that ensure consistent messaging across all channels and enhances the overall guest experience.

✅ Collaborate with cross-functional teams, including sales, operations, and events, to align marketing efforts with business strategies.

✅ Oversee digital marketing strategies, including content creation, social media campaigns, search engine optimization, and email marketing to increase online engagement.

✅ Monitor and analyze the effectiveness of marketing campaigns, making data-driven decisions to improve performance continuously.

✅ Manage the marketing budget, ensuring optimal allocation of resources to maximize return on investment.

✅ Coordinate with external agencies and vendors to execute marketing plans effectively.

✅ Support the creation and execution of promotional events and initiatives that drive guest engagement and awareness.

✅ Establish relationships with community partners and sponsors to enhance visibility and drive partnership opportunities.

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution, requiring a well-rounded marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.

Experience: 7-10 years of progressive experience in marketing, preferably within the entertainment, hospitality, or leisure industries. Proven track record in leading successful marketing campaigns and driving business results.

Required Skills:

• Strong leadership and team management abilities.
• Exceptional communication and interpersonal skills.
• Proficient in digital marketing tools and analytics platforms.
• Creative thinker with strong problem-solving skills.
• Ability to analyze data and draw actionable insights to inform marketing strategies.
• Proficient with Microsoft Office Suite and marketing software.

Preferred Skills:

• Experience in the theme park or water park industry.
• Fluency in Arabic.

ASSUMPTION: While experience in the theme park industry is not explicitly required, it would be beneficial for understanding the unique aspects of marketing these types of attractions.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SAR 25,000 - SAR 35,000 per month, based on industry standards for a marketing director role in Riyadh, Saudi Arabia. This estimate takes into account the required experience level and the company size.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Employee discounts on park admission and merchandise

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed to support events and campaigns.

ASSUMPTION: The salary range provided is an estimate and should be confirmed with the employer. Benefits may vary based on the company's current offerings.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. Six Flags Qiddiya City and Aquarabia is part of the larger Six Flags brand, which operates theme parks worldwide.

Company Size: 201-500 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.

Founded: The company is set to open its doors in Qiddiya, Saudi Arabia, in 2023, making it a relatively new player in the regional entertainment scene.

Company Description:

• An incredible new theme park and water park coming soon to Qiddiya City, offering a unique and thrilling experience for visitors.
• Focused on providing world-class entertainment and creating lasting memories for guests.
• Committed to delivering exceptional customer service and fostering a fun and engaging work environment for employees.

Company Specialties:

• Theme park operations
• Water park operations
• Event planning and execution
• Marketing and promotions
• Customer service and guest relations

Company Website: sixflagsqiddiyacity.com

ASSUMPTION: As a new company, Six Flags Qiddiya City and Aquarabia offers exciting opportunities for growth and development in the Saudi Arabian entertainment industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers a unique opportunity to lead marketing efforts for a new and exciting theme park and water park complex.

Reporting Structure: The Associate Director of Marketing will report directly to the Vice President of Marketing and will oversee a team of marketing professionals.

Work Arrangement: On-site, with flexibility to work remotely for certain tasks or projects, as needed.

Growth Opportunities:

• As the company grows and expands, there will be opportunities for advancement within the marketing department or other areas of the business.
• The successful candidate will have the chance to make a significant impact on the park's marketing strategy and brand identity.
• Working for a new company offers the opportunity to grow with the organization and take on additional responsibilities as the business expands.

ASSUMPTION: Given the company's new status, the successful candidate will have ample opportunities to grow and develop within the organization.

🌍 Location & Work Environment

Office Type: The office is located within the theme park complex, offering a unique and exciting work environment.

Office Location(s): Qiddiya, Saudi Arabia

Geographic Context:

• Qiddiya is a rapidly developing city located approximately 40 kilometers west of Riyadh, Saudi Arabia's capital city.
• The area is home to several entertainment and leisure facilities, including the Six Flags Qiddiya City and Aquarabia theme park and water park complex.
• The location offers easy access to major highways and is close to residential areas, making it an attractive place to live and work.

Work Schedule: Full-time, with flexibility to work additional hours as needed to support events and campaigns. The work environment is fast-paced and dynamic, with a focus on teamwork and collaboration.

ASSUMPTION: The unique work environment and geographic location offer exciting opportunities for growth and development, both personally and professionally.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Vice President of Marketing
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Digital marketing expertise
• Industry knowledge and understanding of the theme park and water park sector
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and digital marketing expertise.
• Demonstrate your understanding of the theme park and water park industry and how your skills and experience align with the role's requirements.
• Prepare examples of successful marketing campaigns you've led and the results you achieved.

ATS Keywords: Marketing strategy, leadership, team management, digital marketing, analytics, customer engagement, brand awareness, event planning, community partnerships, marketing budget, market research, customer insights, data-driven decisions, Microsoft Office Suite, marketing software

ASSUMPTION: The application process may vary based on the company's current hiring practices and the volume of applicants for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Marketing software (e.g., CRM, marketing automation, email marketing, social media management)
• Analytics tools (e.g., Google Analytics, social media analytics, SEO tools)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies required for the role may vary based on the company's current technology stack and the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Excellence
• Integrity
• Teamwork
• Innovation
• Fun

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working with a diverse team and managing multiple projects simultaneously?
• Do you have a proven track record of driving results and continuous improvement in your marketing efforts?
• Are you passionate about the theme park and water park industry and eager to contribute to the success of a new and exciting attraction?

ASSUMPTION: The company values and work style are designed to foster a fun, engaging, and results-driven work environment that prioritizes safety, excellence, and teamwork.

⚠️ Potential Challenges

• The role may require working non-standard hours to support events and campaigns, which could impact work-life balance.
• The company is new, which may present challenges in terms of established processes, systems, and resources.
• The theme park and water park industry can be highly competitive, with a need to constantly innovate and adapt to changing market conditions.
• The role may require travel to other Six Flags parks or industry events, which could impact personal and family commitments.

ASSUMPTION: The potential challenges associated with this role are outweighed by the exciting opportunities for growth, development, and impact in a new and dynamic industry.

📈 Similar Roles Comparison

• Compared to other marketing roles in the entertainment industry, this role offers a unique opportunity to lead marketing efforts for a new and exciting theme park and water park complex.
• The role requires a mix of strategic planning, team management, and hands-on execution, which may differ from other marketing roles that focus primarily on one aspect of the marketing function.
• As a new company, Six Flags Qiddiya City and Aquarabia offers exciting opportunities for growth and development that may not be available in more established organizations.

ASSUMPTION: The unique aspects of this role and the company's new status make it an attractive opportunity for marketing professionals seeking a challenging and rewarding career in the entertainment industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch the new theme park and water park complex, including advertising, promotions, and events.
• Conducting market research to understand customer preferences and behaviors, and using the insights to inform marketing strategies and tactics.
• Managing the marketing budget to ensure optimal allocation of resources and maximizing return on investment.
• Establishing relationships with community partners and sponsors to enhance visibility and drive partnership opportunities.

ASSUMPTION: The specific projects associated with this role may vary based on the company's current marketing priorities and the candidate's existing skillset.

❓ Key Questions to Ask During Interview

• What are the key priorities for the marketing department in the first six months?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in achieving this?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are used to track progress?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to achieving that vision?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and digital marketing expertise.
• Prepare examples of successful marketing campaigns you've led and the results you achieved.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.