Associate - Director Marketing - Abu Dhabi

📌 Core Information

🔹 Job Title: Associate - Director Marketing - Abu Dhabi

🔹 Company: Careem

🔹 Location: Abu Dhabi, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies for Abu Dhabi, with a focus on Food while leveraging opportunities across other services like Groceries and Careem Plus.
• Designing innovative campaigns to drive user acquisition, engagement, and retention across in-app, digital, and offline channels.
• Building and nurturing relationships with key partners to create impactful co-marketing opportunities.
• Utilizing data-driven insights to understand market trends, campaign performance, and user behavior to refine strategies.
• Establishing and maintaining a strong brand presence for Careem in Abu Dhabi, ensuring messaging resonates with local audiences.
• Working closely with product, commercial, and finance teams to align marketing initiatives with company goals.
• Staying ahead of the latest trends, consumer preferences, and competitive landscape in Abu Dhabi to adapt marketing strategies.
• Allocating and managing the marketing budget effectively to maximize ROI.
• Leading and mentoring a local marketing team, fostering a culture of collaboration, creativity, and results.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data analysis skills. The ideal candidate will have a deep understanding of Abu Dhabi's consumer landscape and be able to adapt to a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Developing and executing comprehensive marketing strategies for Abu Dhabi, with a focus on Food while leveraging opportunities across other services like Groceries and Careem Plus.

✅ Designing innovative campaigns to drive user acquisition, engagement, and retention across in-app, digital, and offline channels.

✅ Building and nurturing relationships with key partners to create impactful co-marketing opportunities.

✅ Using data-driven insights to understand market trends, campaign performance, and user behavior to refine strategies.

✅ Establishing and maintaining a strong brand presence for Careem in Abu Dhabi, ensuring messaging resonates with local audiences.

✅ Working closely with product, commercial, and finance teams to align marketing initiatives with company goals.

✅ Staying ahead of the latest trends, consumer preferences, and competitive landscape in Abu Dhabi to adapt marketing strategies.

✅ Allocating and managing the marketing budget effectively to maximize ROI.

✅ Leading and mentoring a local marketing team, fostering a culture of collaboration, creativity, and results.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: Minimum of 7 years of experience in marketing, with a focus on digital platforms, product marketing, and partnership management.

Required Skills:

• Proven ability to design and execute end-to-end marketing strategies that drive measurable growth and engagement.
• Strong analytical skills with experience using data to inform marketing decisions, including user segmentation, campaign performance, and optimization.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Deep understanding of Abu Dhabi’s consumer landscape, cultural nuances, and competitive environment.
• A results-oriented mindset with the ability to thrive in a dynamic, fast-paced environment.

Preferred Skills:

• Experience working in the Middle East or a similar emerging market.
• Fluency in Arabic, in addition to English.
• Experience working with ride-hailing or food delivery platforms.

ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role. Candidates with these skills are encouraged to apply.

💰 Compensation & Benefits

Salary Range: ASSUMPTION: Based on market research and industry standards, the estimated salary range for this role is AED 35,000 - 50,000 per month. This is subject to change based on the candidate's experience and qualifications.

Benefits:

• Healthcare Benefits
• Fitness Reimbursements
• Unlimited Vacation Days
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Careem offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Careem operates in the Software Development industry, focusing on transportation, technology, and logistics. The company is a leader in the ride-hailing and food delivery space in the Middle East.

Company Size: Careem has 1,001-5,000 employees, providing a mid-sized company environment where applicants can make a significant impact.

Founded: Careem was founded in 2012, giving it a decade of experience in the market.

Company Description:

• Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more.
• The company is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires.
• Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

Company Specialties:

• Transportation
• Technology
• Logistics

Company Website: http://www.careem.com

ASSUMPTION: Careem's focus on innovation and customer-centric approach has contributed to its success in the competitive Middle East market. The company's commitment to its purpose and values makes it an attractive employer for like-minded professionals.

📊 Role Analysis

Career Level: This role is at the management level, with the opportunity to lead a team and drive strategic initiatives.

Reporting Structure: The Associate Marketing Director will report directly to the Regional Marketing Director and will oversee a local marketing team.

Work Arrangement: This role follows a hybrid work arrangement, with employees working 4 days a week in the office and 1 day from home. Additionally, employees can work remotely from any country in the world for up to 30 days a year.

Growth Opportunities:

• Careem offers colleagues the opportunity to drive impact in the region while they learn and grow. As a full-time Careem colleague, you will have access to a community of inspiring colleagues and the chance to work on purposeful initiatives.
• The company provides unlimited vacation days per year, allowing employees to maintain a healthy work-life balance.
• Careem offers fitness reimbursements for health activities, including gym, health club, and training classes.

ASSUMPTION: Careem's commitment to employee growth and development, along with its competitive benefits package, makes it an attractive employer for talented marketing professionals.

🌍 Location & Work Environment

Office Type: Careem's Abu Dhabi office is located in the Shatha Tower, Dubai Media City, providing a modern and collaborative work environment.

Office Location(s): Shatha Tower, Dubai Media City, Dubai, United Arab Emirates

Geographic Context:

• Abu Dhabi is the capital and the second most populous city of the United Arab Emirates, with a diverse and multicultural population.
• The city offers a mix of traditional and modern attractions, with a strong focus on tourism, culture, and business.
• Abu Dhabi's strategic location and infrastructure make it an ideal hub for regional operations.

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (4 days in office, 1 day remote)

ASSUMPTION: Abu Dhabi's vibrant and multicultural environment, along with Careem's modern and collaborative workspaces, provides an engaging and inspiring work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Regional Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cultural fit and understanding of Abu Dhabi's consumer landscape
• Data analysis and interpretation skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Abu Dhabi's consumer landscape and how your marketing strategies would resonate with local audiences.
• Showcase your ability to analyze data and make data-driven decisions to optimize marketing campaigns.

ATS Keywords: Marketing Strategy, User Acquisition, Data Analysis, Campaign Management, Partnership Management, Brand Management, Team Leadership, Consumer Insights, Digital Marketing, Communication Skills, Analytical Skills, Creative Thinking, Budget Management, Market Trends, Stakeholder Management, Cultural Understanding

ASSUMPTION: Careem's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, data analysis, and communication skills.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles and may vary based on the specific needs and preferences of the Careem team.

👔 Cultural Fit Considerations

Company Values:

• Simplify and improve people's lives
• Build an awesome organization that inspires
• Be bold, not reckless
• Focus on the customer
• Relentlessly creative
• Play to win

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you align with Careem's values, particularly 'Simplify and improve people's lives' and 'Be bold, not reckless'?
• How do you ensure that your marketing strategies resonate with local audiences in Abu Dhabi?
• How do you approach data analysis and interpretation to inform your marketing decisions?

ASSUMPTION: Careem's values-driven culture and focus on customer-centric marketing strategies make it essential for candidates to demonstrate a strong cultural fit and understanding of Abu Dhabi's consumer landscape.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the marketing industry may require candidates to adapt quickly to new trends and technologies.
• The competitive landscape in Abu Dhabi's consumer market may present challenges in driving user acquisition and engagement.
• The hybrid work arrangement may require candidates to balance their time effectively between office and remote work.
• The cultural nuances and preferences of Abu Dhabi's diverse population may present challenges in tailoring marketing strategies to resonate with local audiences.

ASSUMPTION: The potential challenges listed above are common to marketing roles in dynamic and competitive markets. Candidates should be prepared to adapt to change and navigate these challenges effectively.

📈 Similar Roles Comparison

• Compared to other marketing roles in the region, this position offers a unique opportunity to lead marketing efforts for a specific city, with a focus on Food while leveraging opportunities across other services.
• Careem's focus on data-driven marketing strategies and customer-centric approach sets it apart from other companies in the Middle East.
• This role offers significant growth opportunities, with the potential to advance within the organization as Careem continues to expand its services and geographic footprint.

ASSUMPTION: Careem's unique business model and focus on the Middle East market make it an attractive employer for marketing professionals seeking to drive impact and growth in a dynamic and competitive environment.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new service launch in Abu Dhabi, with a focus on driving user acquisition and engagement.
• Analyzing market trends and consumer behavior to inform marketing strategies and optimize campaign performance.
• Building and nurturing relationships with key partners to create impactful co-marketing opportunities that amplify Careem’s presence in Abu Dhabi.

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Associate Marketing Director may be responsible for in this role. The specific projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the Abu Dhabi marketing team?
• How does Careem approach partnerships and collaborations with local businesses and organizations in Abu Dhabi?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving success in these areas?
• How does Careem support the professional growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?

ASSUMPTION: The key questions listed above are designed to provide candidates with a better understanding of the role, team dynamics, and expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://boards.greenhouse.io/careem/jobs/7802450002?gh_jid=7802450002
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of Abu Dhabi's consumer landscape and your ability to drive data-driven marketing strategies.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your ability to execute comprehensive marketing strategies and optimize campaign performance.
• Follow up with the Careem HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.