📌 Core Information
🔹 Job Title: Associate Director, Marketing & Account Strategy - Beauty
🔹 Company: Hearst
🔹 Location: New York, NY, United States
🔹 Job Type: Full time
🔹 Category: Media Production
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as a marketing "quarterback" to guide cross-disciplinary teams
- Developing programs that drive revenue growth for Hearst Magazines in the beauty category
- Collaborating with various teams to create proposals that align with client KPIs
- Proactively approaching potential clients with compelling ideas
ASSUMPTION: This role requires strong leadership, coordination, and communication skills to manage diverse teams and drive successful marketing campaigns.
📋 Key Responsibilities
✅ Coordinate efforts among salespeople, account managers, content studio professionals, and other teams to build programs that drive revenue growth
✅ Work with branded content editors, pricing teams, audience and insight experts, and others to create proposals that reflect alignment of all parties while delivering on the client’s KPIs
✅ Collaborate with salespeople to identify prospects that can be approached proactively with compelling ideas
✅ Oversee the work of a cross-disciplinary team to ensure projects are completed on time and within budget
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing and account strategy, with a focus on the beauty industry
Required Skills:
- Proven experience in marketing and account strategy
- Strong leadership and team coordination skills
- Excellent communication and presentation skills
- Ability to analyze data and insights to inform marketing strategies
- Familiarity with the beauty industry and its trends
Preferred Skills:
- Experience with data-driven marketing strategies
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and CRM software is likely required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles in New York City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on Hearst products and services
Working Hours: Full-time, Monday-Friday, with some flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives. It operates in various sectors, including media, finance, healthcare, and transportation.
Company Size: Hearst has 10,001+ employees, providing ample opportunities for career growth and collaboration.
Founded: Hearst was founded in 1887 and has since grown into one of the largest privately held media, information, and services companies in the United States.
Company Description:
- Hearst Magazines is one of the largest publishers in the world, with more than 30 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Women’s Health, Men’s Health, Seventeen, and Oprah Daily.
- Hearst reaches more than 150 million people every month in the United States alone through its print, digital, video, and social channels.
- The company creates, packages, and sells products with cutting-edge technology and proprietary platforms.
Company Specialties:
- Magazines and digital media
- Television and cable networks
- Financial services and healthcare solutions
- Transportation software and services
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and global presence offer candidates the opportunity to work on various projects and brands, fostering professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Associate Director reports directly to the Vice President of Marketing & Account Strategy and oversees a cross-disciplinary team.
Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work.
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the marketing department
- Opportunities to work on diverse brands and projects, fostering skill development and expertise
- Chance to collaborate with and learn from industry experts across various Hearst divisions
ASSUMPTION: Given Hearst's size and diverse portfolio, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Hearst's headquarters is located in a modern, high-rise office building in Midtown Manhattan, offering a professional and collaborative work environment.
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- New York City is a major global hub for media, finance, and technology, providing ample networking and professional development opportunities.
- The city offers a vibrant cultural scene, with numerous museums, theaters, and restaurants.
- New York City has a diverse and multicultural population, fostering a dynamic and inclusive work environment.
Work Schedule: The work schedule is primarily Monday-Friday, with some flexibility for occasional remote work. The role may require occasional travel to meet with clients or attend industry events.
ASSUMPTION: While the role is primarily on-site, Hearst may offer flexible work arrangements, such as hybrid or remote work, depending on the candidate's needs and the team's requirements.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Vice President of Marketing & Account Strategy
- Background check and reference check
Key Assessment Areas:
- Marketing and account strategy expertise
- Leadership and team coordination skills
- Communication and presentation skills
- Industry knowledge and trends
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and account strategy experience, as well as your leadership and team coordination skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- Research Hearst's brands and the beauty industry to demonstrate your industry knowledge and enthusiasm for the role.
ATS Keywords: Marketing, Account Strategy, Beauty Industry, Cross-Disciplinary Teams, Proposal Development, Client Relations, Revenue Growth, KPI Alignment, Proactive Prospecting, Team Collaboration, Data Capabilities, Technology Utilization, Program Development
ASSUMPTION: Hearst's application process may involve assessments or case studies to evaluate the candidate's marketing and strategic thinking skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the teams the Associate Director will be working with.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback and new ideas
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and committed to delivering high-quality work?
- Are you open to feedback and new ideas, and committed to continuous learning?
ASSUMPTION: Hearst values candidates who are passionate about their work, committed to delivering high-quality results, and eager to learn and grow within the company.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Keeping up with industry trends and developments, requiring continuous learning and adaptation
- Occasional travel may be required to meet with clients or attend industry events
ASSUMPTION: The Associate Director must be able to manage multiple projects and priorities effectively, communicate clearly and persuasively, and adapt to changing industry trends and client needs.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Account Director role in other media or marketing agencies, but with a focus on the beauty industry and Hearst's diverse portfolio of brands.
- Unlike other roles, this position offers the opportunity to work with a wide range of brands and teams, fostering skill development and expertise.
- Career paths may include advancement to a Director or Vice President role within the marketing department, or transition to a similar role in another Hearst division.
ASSUMPTION: While this role shares similarities with other marketing and account strategy positions, its focus on the beauty industry and Hearst's diverse portfolio of brands sets it apart.
📝 Sample Projects
- Developing a marketing campaign for a new beauty product launch, involving cross-disciplinary teams and stakeholders
- Creating a proposal for a potential client, aligning with their KPIs and demonstrating Hearst's unique value proposition
- Proactively approaching potential clients with compelling ideas, tailored to their specific needs and goals
ASSUMPTION: The specific projects the Associate Director will work on will vary depending on the needs of the clients and the teams they support.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Hearst Magazines?
- What are the key priorities for this role in the first 90 days?
- How does Hearst support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does Hearst foster a culture of diversity, inclusion, and belonging?
ASSUMPTION: Asking thoughtful questions about the role, the team, and the company demonstrates your interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and account strategy experience, as well as your leadership and team coordination skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- Research Hearst's brands and the beauty industry to demonstrate your industry knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
