📌 Core Information
🔹 Job Title: Associate Director, Marketing Campaign Management
🔹 Company: Humana
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading a team supporting Humana's acquisition side
- Partnering with LOB Product Marketing teams to strategize and execute marketing journeys
- Overseeing a team of 6-10 individual contributors across multiple product lines
- Planning, recommending, and implementing marketing communication programs
- Mentoring and developing a dynamic team, fostering a culture of innovation and accountability
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through team leadership and cross-functional collaboration.
📋 Key Responsibilities
✅ Oversee a team of approximately 6-10 individual contributors, performing various roles, and leads across multiple product lines
✅ Work closely with peers across the marketing organization to ensure proper capacity and resource planning is occurring, as well as timeliness of campaign execution
✅ Identify target audiences and specific messages, channels, content, and tactics and coordinate end-to-end campaign life-cycle
✅ Maintain campaign-related documentation requirements, blueprints, roadmaps
✅ Plan, recommend, and implement marketing communication programs using a variety of channels, promotions, and events designed to increase sales and awareness for the organization's products and/or services
✅ Mentor and develop a dynamic team, fostering a culture of innovation, accountability, and continuous learning, setting clear goals and performance metrics, and providing regular feedback and guidance to drive team success and professional growth
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong communication, project management, and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in marketing, communications, business, or a related field
Experience: 6+ years of marketing experience including campaign management, 2+ years of management experience, and 2+ years of project leadership experience
Required Skills:
- Proven experience working in an Agile environment (including: Sprint Planning, Feature writing, capacity planning, etc.)
- Salesforce Marketing Cloud experience
- Ability to engage, educate, influence, and guide others at all levels on the power of marketing as a business discipline
- Progressive levels of responsibility within a fast-paced marketing environment
- Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Preferred Skills:
- Master's degree in marketing, communications, business, or related field
- Prior health insurance industry experience
- Understanding of marketing metrics and program measurement
ASSUMPTION: While a master's degree is preferred, a bachelor's degree with relevant experience will also be considered. Prior health insurance industry experience is a plus but not required.
💰 Compensation & Benefits
Salary Range: $138,900 - $191,000 per year
Benefits:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time, and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Humana is a leading health and well-being company focused on making it easier for people to achieve their best health. They offer a range of health plans and related services – including clinical programs and networks – to help their members manage their health and well-being.
Company Size: Humana has 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: Humana was founded in 1961 and has since grown into a publicly traded company with a strong focus on innovation and customer-centric care.
Company Description:
- Humana is committed to putting health first – for their teammates, customers, and company
- They offer a variety of benefits to promote the best health and well-being of their employees and their families
- Humana is an equal opportunity employer and takes affirmative action to employ and advance individuals with disability or protected veteran status
Company Specialties:
- Health insurance services
- CenterWell healthcare services
- Medicare, Medicaid, families, individuals, military service personnel, and communities
Company Website: careers.humana.com
ASSUMPTION: Humana's focus on health and well-being extends to their employees, offering a range of benefits and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, team leadership, and cross-functional collaboration.
Reporting Structure: The Associate Director reports to the Director of Production and leads a team of 6-10 individual contributors.
Work Arrangement: This is a remote nationwide role that will primarily operate on EST business hours, with occasional travel to Humana's offices for training or meetings required.
Growth Opportunities:
- Potential to advance to a Director or higher-level role within the marketing organization
- Opportunities to lead high-impact projects and initiatives
- Chance to work with and learn from experienced marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and make a meaningful impact on the organization.
🌍 Location & Work Environment
Office Type: Remote work environment with occasional travel to Humana's offices
Office Location(s): Humana's offices are located in Louisville, Kentucky, and Chicago, Illinois, with the option to work remotely from anywhere in the US
Geographic Context:
- Humana operates in all 50 states and the District of Columbia
- The company has a strong presence in the Southeast, Midwest, and Southwest regions
- Humana's customer base is diverse, with a focus on serving seniors and individuals with disabilities
Work Schedule: Full-time, with a flexible work arrangement that allows for a healthy work-life balance
ASSUMPTION: Working remotely for Humana offers the flexibility to balance work and personal responsibilities while still having the opportunity to collaborate with team members in person when needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a recruiter
- Behavioral and situational interview with the hiring manager
- Final interview with the Director of Production
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder management
- Marketing expertise and campaign management experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience working in an Agile environment and using Salesforce Marketing Cloud
- Demonstrate your passion for improving consumer experiences and driving results through team leadership
ATS Keywords: Marketing, Campaign Management, Agile, Salesforce Marketing Cloud, Team Leadership, Resource Planning, Marketing Communication Programs, Mentoring, Innovation, Accountability, Consumer Experience Improvement
ASSUMPTION: Humana's hiring process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and situational interviews.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Agile project management tools (e.g., Jira, Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required, as Humana provides training and support for their employees.
👔 Cultural Fit Considerations
Company Values:
- Putting health first
- Empowering our people
- Inspiring trust
- Fostering a culture of inclusion and diversity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to fostering a positive and inclusive work environment
Self-Assessment Questions:
- How do you embody Humana's value of putting health first in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach mentoring and developing team members to drive their success and professional growth?
ASSUMPTION: Humana's culture is centered around putting health first, empowering their people, and inspiring trust. Candidates who align with these values and work styles will be a strong fit for the organization.
⚠️ Potential Challenges
- Managing a remote team with members across multiple time zones
- Balancing strategic planning with hands-on execution
- Navigating a large, matrixed organization with multiple stakeholders
- Keeping up with industry trends and best practices in marketing and campaign management
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a higher level of team leadership and strategic thinking
- In the health insurance industry, this role is unique in its focus on acquisition marketing and cross-functional collaboration
- Career progression in this role could lead to director-level or higher positions within the marketing organization
ASSUMPTION: This role offers a unique blend of strategic thinking, team leadership, and tactical execution, making it an attractive opportunity for experienced marketing professionals looking to advance their careers.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive enrollment for a new health plan product
- Collaborating with cross-functional teams to create targeted messaging and content for a marketing automation campaign
- Analyzing campaign performance data to optimize future marketing efforts and improve ROI
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Associate Director, Marketing Campaign Management role at Humana.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing organization?
- How does the Director of Production support and empower the Associate Director in this role?
- What are the most significant challenges facing the marketing organization, and how can this role help address them?
- How does Humana support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Humana's company culture and values
- Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions
- If you are selected to move forward, be prepared to participate in a pre-recorded Voice, Text Messaging, and/or Video interview using HireVue technology
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
