📌 Core Information
🔹 Job Title: Associate Director Marketing - CVRM
🔹 Company: AstraZeneca
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full-time
🔹 Category: Pharmaceutical Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving a best-in-industry launch for treatment-resistant hypertension
- Developing and executing integrated channel marketing and media plans
- Collaborating with cross-functional teams to ensure promotional planning aligns with legal and regulatory compliance
- Managing partner agency relationships and related expense budgets
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a matrix environment.
📋 Key Responsibilities
✅ Support the development and execution of disease-state and brand core promotional materials for US HCP and patient brand promotion
✅ Lead the development and execution of integrated channel marketing and media plans
✅ Collaborate with Insights and Analytics and Market Research Teams to identify and drive actionable insights, define success metrics, and analyze performance trends
✅ Support the build of a comprehensive disease-state awareness program messaging and materials to HCPs, patients, and providers executing within a strategic omnichannel approach
✅ Define and facilitate development of the brand’s post-launch promotional plan and programs, ensuring execution pull-through and consistency with brand strategy
✅ Partner with the sales team to drive growth of in-line business
✅ Responsible for handling multiple program budgets, timelines, processes, and procedures
✅ Manage partner agency relationships, workflow, and related expense budgets
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's Degree required, preferably in business, marketing, or the sciences
Experience: 5 years of Pharmaceutical or Healthcare industry experience, with 3 years of Pharmaceutical Marketing or Promotions experience
Required Skills:
- Proficient in financial analysis with the ability to assess and deliver results
- Strong presentation and negotiation skills
- Ability to successfully lead through ambiguity
- Successful experience leading change transformation
- Demonstrated learning agility
Preferred Skills:
- Advanced Degree in business, marketing, or the sciences
- Experience in product launch(es)
- Experience in Consumer and/or HCP Marketing
- Experience in Insight/Market Research
- Experience across multiple promotional channels (Personal, Non-Personal, and Digital, Patient marketing)
- Experience in management of digital customer experiences, websites, and/or e-commerce platforms
- Experience related to therapeutic area (Cardiovascular, Renal, Metabolic)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and relevant marketing software is expected.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Estimated based on industry standards for a Marketing Director role in the Pharmaceutical industry with 5-10 years of experience)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) with company match
- Generous paid time off
- Tuition reimbursement
- Employee stock purchase plan
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: AstraZeneca offers competitive compensation and benefits packages, with salary ranges varying based on factors such as location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: AstraZeneca operates in the Pharmaceutical Manufacturing industry, focusing on the discovery, development, and commercialization of prescription medicines for a wide range of diseases.
Company Size: AstraZeneca is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.
Company Description:
- AstraZeneca is committed to turning innovative science into life-changing medicines
- The company focuses on three therapy areas: Cardiovascular, Renal & Metabolic (CVRM), Oncology, and Respiratory & Immunology
- AstraZeneca aims to improve the lives of patients by delivering life-changing medicines and fostering a collaborative and inclusive work environment
Company Specialties:
- Pharmaceutical
- Biopharmaceutical
- Innovation
- Research and development
- Global business
Company Website: http://www.astrazeneca.com
ASSUMPTION: AstraZeneca's focus on innovation and collaboration makes it an attractive employer for individuals seeking to make a significant impact in the pharmaceutical industry.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Marketing Director.
Reporting Structure: The Associate Director will oversee a team of marketing professionals and collaborate with various cross-functional teams, including medical, sales, regulatory, compliance, and operations.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be in the office for three days per week.
Growth Opportunities:
- Potential to lead future product launches and expand responsibilities within the CVRM therapy area
- Opportunities to work on high-impact projects and collaborate with global teams
- Access to professional development resources and training programs
ASSUMPTION: Given AstraZeneca's focus on innovation and growth, there are ample opportunities for career advancement and skill development in this role.
🌍 Location & Work Environment
Office Type: AstraZeneca's Wilmington office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Wilmington, Delaware, United States
Geographic Context:
- Wilmington is located in the northeastern United States, offering a mix of urban and suburban living options
- The city is known for its historic architecture, cultural attractions, and outdoor recreation opportunities
- Wilmington has a humid subtropical climate, with mild winters and warm, humid summers
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: Wilmington provides a pleasant work-life balance, with easy access to cultural attractions, outdoor recreation, and a reasonable commute to major cities like Philadelphia and Baltimore.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Industry knowledge and therapeutic area expertise
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on marketing, promotional, and launch experience
- Tailor your cover letter to demonstrate your understanding of AstraZeneca's mission and the specific needs of this role
- Prepare examples of successful marketing campaigns or projects you've led to showcase your skills and experience
ATS Keywords: Marketing Director, Pharmaceutical Marketing, Product Launch, Cross-functional Collaboration, Strategic Planning, Brand Management, HCP Promotion, Consumer Promotion, Disease Awareness, Digital Marketing, Customer Experience
ASSUMPTION: AstraZeneca's application process is designed to assess candidates' strategic thinking, leadership, and cross-functional collaboration skills, with a focus on industry-specific knowledge and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: AstraZeneca uses industry-standard marketing and project management tools to streamline workflows and facilitate collaboration.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all that we do
- One AstraZeneca: Working together to make the impossible a reality
- Science-led performance: Driving innovation through curiosity and courage
Work Style:
- Collaborative and inclusive work environment
- Focus on innovation and continuous learning
- Results-driven and action-oriented culture
Self-Assessment Questions:
- How do you demonstrate patient-centricity in your marketing strategies?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
- How do you stay curious and continue learning in a fast-paced, ever-changing industry like pharmaceutical marketing?
ASSUMPTION: AstraZeneca values candidates who are passionate about improving patients' lives, thrive in a collaborative environment, and are committed to continuous learning and innovation.
⚠️ Potential Challenges
- Balancing multiple priorities and managing competing demands from various stakeholders
- Navigating a matrix organization and influencing cross-functional teams
- Keeping up with the fast-paced and ever-evolving pharmaceutical industry
- Adapting to a hybrid work arrangement and maintaining productivity outside of the office
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- Compared to other Marketing Director roles in the pharmaceutical industry, this role places a greater emphasis on cross-functional collaboration and matrix leadership
- Unlike other roles, this position focuses specifically on the Cardiovascular, Renal & Metabolic (CVRM) therapy area, requiring expertise in related diseases and treatments
- Career progression in this role may differ from other marketing positions, with opportunities to lead future product launches and expand responsibilities within the CVRM therapy area
ASSUMPTION: Understanding the unique aspects of this role and its potential career path is crucial for applicants to make informed decisions about their application.
📝 Sample Projects
- Developing and executing a successful launch campaign for a new CVRM product, including consumer and HCP promotional materials, digital marketing strategies, and disease awareness initiatives
- Conducting market research and analyzing data to identify trends and opportunities in the CVRM therapy area, and using insights to inform marketing strategies
- Managing a team of marketing professionals to develop and implement a comprehensive brand plan, ensuring consistency with brand strategy and regulatory compliance
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Associate Director Marketing - CVRM role at AstraZeneca.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the CVRM marketing department?
- How does AstraZeneca support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the CVRM therapy area, and how does this role address them?
- How does AstraZeneca measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing, promotional, and launch experience, as well as any skills or achievements that demonstrate your strategic thinking, leadership, and cross-functional collaboration abilities
- Write a compelling cover letter that showcases your understanding of AstraZeneca's mission and the specific needs of this role, emphasizing your passion for improving patients' lives and your commitment to driving innovative marketing strategies
- Prepare examples of successful marketing campaigns or projects you've led to showcase your skills and experience, focusing on your ability to drive results and make a meaningful impact on patients' lives
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
