Associate Director, Marketing

📌 Core Information

🔹 Job Title: Associate Director, Marketing

🔹 Company: Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates

🔹 Location: Philadelphia - Hawk Hill, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: Mid to Senior Level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and developing enrollment marketing and advertising workflows
• Collaborating with various teams and managing multiple projects simultaneously
• Overseeing a print collateral budget of $250k
• Providing proactive counsel to senior leadership on campaign strategies and workflow challenges

ASSUMPTION: This role requires a high level of organization, multitasking, and project management skills to successfully coordinate and deliver multiple marketing campaigns.

📋 Key Responsibilities

✅ Sets usage standards, builds templates, optimizes and trains employees on WorkFront

✅ Leads and coordinates marketing campaigns from inception through to delivery, ensuring each stage is completed according to creative brief, budget, resource, and deadline deliverables

✅ Works with campus partners to gather project needs, details, edits, and approvals for each project

✅ Manages a $250k print collateral budget

✅ Assists the Senior Director of Marketing with campaign strategy, ideation, workflow, and resource management

✅ Leads weekly status calls and meetings with internal and external stakeholders

✅ Supervises 1-2 marketing specialists

ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, communications, or a related field

Experience: 3+ years of experience working in a marketing department or agency setting; higher education experience preferred, 5+ years of project or account management experience

Required Skills:

• Proven ability to prioritize and project-manage work and manage multiple tasks and deadlines simultaneously
• Excellent written, organizational, communication, interpersonal, and presentation skills
• Strong attention to detail and ability to exercise good judgment
• Ability to work independently and with a team of technical and non-technical staff
• Skilled at working under pressure

Preferred Skills:

• Knowledge of administration of project management platforms such as Workfront
• Knowledge of or experience with enrollment management system Slate
• Prior experience working in the higher education industry
• Some experience with budget management
• Solid knowledge of social media advertising platforms and Google AdWords

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of marketing fundamentals, including advertising processes, digital marketing, branding, and promotions.

💰 Compensation & Benefits

Salary Range: $65,375.00 - $72,600.00 per year

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with employer contribution
• Tuition assistance and professional development opportunities
• Generous vacation, sick, and holiday leave
• Employee assistance program

Working Hours: Full-time position with standard business hours, Monday through Friday, 8:30 AM to 5:00 PM. Occasional weekend and after-hours work may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in higher education. Benefits information is based on typical benefits packages offered by universities.

📌 Applicant Insights

🔍 Company Context

Industry: Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates is a global law firm with a strong presence in the higher education sector, providing legal services to universities, colleges, and other educational institutions.

Company Size: The company has 1,001-5,000 employees, making it a large organization with significant resources and opportunities for career growth.

Founded: The company was founded in 1948 and has since grown into one of the world's leading law firms, known for its innovative and creative thinking in handling complex transactions, litigation, and regulatory matters.

Company Description:

• Delivers the highest quality advice and novel solutions to legal challenges
• Collaborates seamlessly across 21 offices in the world’s major financial centers
• Known for its open, collaborative relationships with clients

Company Specialties:

• Corporate and securities law
• Litigation and controversy
• Regulatory and compliance
• Tax
• Real estate

Company Website: www.skadden.com

ASSUMPTION: As a large, global law firm, Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates offers a wide range of legal services and opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid to senior level, requiring a significant amount of experience and expertise in marketing and project management.

Reporting Structure: The Associate Director of Marketing reports directly to the Senior Director of Marketing and provides assistance to the AVP of Marketing and other senior leaders within the division as required.

Work Arrangement: This is an on-site position, requiring regular presence at the Philadelphia - Hawk Hill office.

Growth Opportunities:

• Potential to advance to a senior leadership role within the marketing department
• Opportunities to work on high-profile marketing campaigns and initiatives
• Chance to develop and enhance project management and leadership skills

ASSUMPTION: Given the company's size and global presence, there are likely numerous opportunities for career growth and development within the marketing department and the organization as a whole.

🌍 Location & Work Environment

Office Type: The Philadelphia - Hawk Hill office is a modern, professional environment with ample space for collaboration and teamwork.

Office Location(s): 717 Maguires Wolfington Welcome Center, Philadelphia, PA 19131, United States

Geographic Context:

• The Philadelphia - Hawk Hill office is located in the heart of the city, offering easy access to public transportation, restaurants, and cultural attractions
• The office is situated on a beautiful, historic campus, providing a pleasant and inspiring work environment
• The Philadelphia region is known for its vibrant arts and culture scene, diverse neighborhoods, and rich history

Work Schedule: Standard business hours, Monday through Friday, 8:30 AM to 5:00 PM, with occasional weekend and after-hours work required.

ASSUMPTION: The Philadelphia - Hawk Hill office provides a collaborative and supportive work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site interview with the marketing team and senior leadership
• Final interview with the AVP of Marketing

Key Assessment Areas:

• Marketing and project management skills
• Communication and interpersonal skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and project management experience and skills
• Demonstrate your understanding of the higher education industry and the role's specific responsibilities
• Prepare examples of successful marketing campaigns you've led or contributed to, emphasizing your ability to manage projects from inception to delivery

ATS Keywords: Marketing campaigns, project management, advertising processes, digital marketing, branding, promotions, WorkFront, Slate, budget management, media buying, creative collaboration, data analysis, social media advertising, Google AdWords, Adobe Software, Google Analytics, enrollment management, training, workflow optimization

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing and project management skills and experience.

🛠️ Tools & Technologies

• WorkFront (project management platform)
• Slate (enrollment management system)
• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Google Analytics
• Google Marketing Platform
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as the company may provide training and support to the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Excellence
• Integrity
• Innovation
• Respect

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and focused on delivering high-quality work
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you able to manage multiple projects and deadlines simultaneously?
• Do you have strong communication and interpersonal skills, with the ability to work effectively with various teams and stakeholders?

ASSUMPTION: Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates values candidates who are collaborative, innovative, and results-driven, with a strong commitment to excellence and integrity.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some candidates
• Working with various teams and stakeholders may require strong communication and interpersonal skills
• Occasional weekend and after-hours work may be required, potentially impacting work-life balance
• The competitive nature of the higher education industry may present challenges in achieving desired outcomes for marketing campaigns

ASSUMPTION: While this role presents numerous opportunities for professional growth and development, it also comes with its own set of challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• Compared to similar marketing roles in higher education, this position offers a higher salary range and more extensive benefits package
• However, the role may require more experience and expertise in marketing and project management
• Career path comparison: This role may offer more opportunities for career growth and development within the marketing department and the organization as a whole

ASSUMPTION: When comparing this role to similar positions in the higher education industry, candidates should consider the salary range, benefits package, required experience and expertise, and potential career growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to increase enrollment in a specific program or department
• Collaborating with creative teams to design and produce marketing materials, such as brochures, posters, and digital ads
• Managing relationships with external vendors, including media buying and creative partners, to ensure project deliverables are met on time and within budget

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Associate Director of Marketing may be responsible for leading and managing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the marketing department collaborate with other departments and teams within the organization?
• What opportunities are there for professional growth and development within the marketing department and the organization as a whole?
• How does the company support work-life balance for its employees?
• What are the most significant challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the organization, and can help you better understand the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and project management experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to, emphasizing your ability to manage projects from inception to delivery
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.