📌 Core Information
🔹 Job Title: Associate Director, Marketing | Hips and Knees
🔹 Company: Enovis
🔹 Location: Austin, Texas
🔹 Job Type: On-site
🔹 Category: Medical Technology
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Developing and leading marketing strategies to drive customer acquisition and retention
- Collaborating with cross-functional teams to deliver data-driven marketing initiatives
- Analyzing market trends, consumer insights, and competitive dynamics to inform strategies
- Managing a team of marketing professionals and contributing to their growth and development
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities. The ideal candidate will have a solid background in marketing, with a focus on customer acquisition and retention.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing strategies to drive customer acquisition and retention
✅ Collaborate with cross-functional teams (sales, product, analytics, and customer service) to ensure alignment of marketing strategies with broader business goals
✅ Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning
✅ Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goals
✅ Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value
✅ Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments
✅ Utilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goals
✅ Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges
✅ Cultivate a collaborative and high-performance culture
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field
Experience: 7+ years of experience in marketing, with a focus on strategy, and customer acquisition and retention
Required Skills:
- Proven track record of developing and executing successful marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proven leadership and team management skills
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Preferred Skills:
- Master’s degree in Marketing, Business, Communications, or related field
- Sales experience, consumer marketing background
- Familiarity with CRM systems and marketing automation tools
ASSUMPTION: Candidates with a strong background in marketing strategy, customer acquisition, and team leadership are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for similar roles and experience levels)
Benefits:
- Medical, Dental, and Vision Insurance
- Spending and Savings Accounts
- 401(k) Plan
- Vacation, Sick Leave, and Holidays
- Income Protection Plans
- Discounted Insurance Rates
- Legal Services
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Technology, specifically focused on orthopedics and animal health
Company Size: 5,001-10,000 employees
Founded: 2022 (as Enovis; previously part of Colfax and ESAB Corporation)
Company Description:
- Enovis is a global medical technology innovator dedicated to improving lives by developing clinically differentiated solutions that enhance patient outcomes and restore motion for life.
- The company offers a wide range of products, services, and integrated technologies, including recognized brands like DonJoy®, Aircast®, EMPOWR®, MotionMD®, SMR, Ligamys, and DynaNail®.
- Enovis partners with healthcare professionals and organizations to advance care that is smarter, personalized, and more effective, while improving operational efficiency.
Company Specialties:
- Orthopedics
- Animal health
Company Website: www.enovis.com
ASSUMPTION: Enovis is a well-established company with a strong focus on innovation, continuous improvement, and strategic acquisitions. Its extensive range of products and services impacts the well-being of millions of patients worldwide.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Sr. Director, Marketing
Work Arrangement: On-site, with domestic travel up to 25% required
Growth Opportunities:
- Potential career progression to a Director or higher-level marketing role
- Opportunities to lead and contribute to strategic initiatives that drive business growth
- Possibility to expand skills and knowledge in the medical technology industry
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the marketing strategies and business growth of a major player in the medical technology industry.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and high-performance culture
Office Location(s): Austin, Texas
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States
- The city is known for its vibrant music and cultural scene, as well as its strong job market and high quality of life
- Austin is home to several major tech companies and is a hub for the medical and healthcare industries
Work Schedule: Full-time (40 hours per week), with typical work-related travel assignments ranging 1-3 days
ASSUMPTION: Austin offers a dynamic and diverse work environment, with a strong job market and numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Background check and reference check
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning skills
- Data analysis and interpretation abilities
- Leadership and team management capabilities
- Communication and presentation skills
- Cultural fit and alignment with Enovis' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing strategies, leadership style, and problem-solving abilities
- Research Enovis' products, services, and industry position to demonstrate your understanding of the company and its competitive landscape
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Marketing Strategy, Customer Acquisition, Customer Retention, Data Analysis, Project Management, Team Leadership, Collaboration, Market Trends, Consumer Insights, Performance Measurement, Segmentation, Personalization, Sales Experience, CRM Systems, Marketing Automation
ASSUMPTION: Enovis uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help ensure your application is seen by the right people.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We put patients first in all we do
- Innovation-driven: We continuously seek new ways to improve and make a difference
- Collaborative: We work together to achieve more
- Accountable: We take ownership and deliver on our commitments
- Inclusive: We embrace diversity and foster an environment of belonging
Work Style:
- Fast-paced and dynamic, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnerships
- Data-driven and analytical, with a focus on performance measurement and optimization
- Results-oriented, with a focus on delivering measurable impact on the business
Self-Assessment Questions:
- How do your personal values align with Enovis' company values, particularly in the context of this role?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on continuous improvement?
- How do you approach collaboration and cross-functional partnerships in your current or previous roles?
- Can you provide an example of a time when you used data-driven insights to adjust your marketing strategies and optimize their effectiveness?
ASSUMPTION: Enovis places a strong emphasis on cultural fit and alignment with its company values. Candidates should be prepared to demonstrate their fit with the company's culture and work style.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple marketing initiatives and priorities
- Adapting to a fast-paced, dynamic work environment with changing market conditions
- Ensuring consistent and effective communication with cross-functional teams and senior leadership
- Meeting and exceeding performance expectations in a highly visible role
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a results-oriented approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager position, but with additional leadership responsibilities and a broader scope of influence on business growth strategies
- Unlike other marketing roles, this position focuses specifically on customer acquisition and retention strategies for Enovis' hips and knees product line
- Career progression in this role may lead to broader marketing leadership opportunities within Enovis or other medical technology companies
ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their professional development plan when comparing it to similar positions.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase customer acquisition for Enovis' EMPOWR 3D Knee® product
- Analyzing market trends and consumer insights to inform product positioning and messaging for the AltiVate Reverse® Shoulder system
- Collaborating with cross-functional teams to optimize the customer experience and drive repeat purchases for Enovis' hip and knee product portfolio
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, as well as the opportunity to make a significant impact on business growth.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for Enovis' hips and knees product line, and how this role fits into those plans?
- How does Enovis support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Enovis measure the success of its marketing initiatives, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the hips and knees product line, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and Enovis' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including the ATS keywords listed above
- Prepare for behavioral interview questions that focus on your marketing strategies, leadership style, and problem-solving abilities
- Research Enovis' products, services, and industry position to demonstrate your understanding of the company and its competitive landscape
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
