📌 Core Information
🔹 Job Title: Associate Director, Marketing | Hips and Knees
🔹 Company: Enovis
🔹 Location: Austin, Texas
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading comprehensive marketing strategies to drive customer acquisition and retention
- Collaborating cross-functionally with commercial strategy, sales, product, and data analytics teams
- Utilizing data-driven insights to optimize marketing effectiveness and achieve business growth goals
- Managing a team of marketing professionals and fostering a high-performance culture
- Supervisory responsibility with 1-2 direct reports
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities to drive marketing success within the Enovis Surgical business unit.
📋 Key Responsibilities
✅ Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning
✅ Define key performance indicators (KPIs) for marketing initiatives and track performance against goals
✅ Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value
✅ Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments
✅ Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges
✅ Partner with cross-functional teams to ensure alignment of marketing strategies with broader business goals
✅ Work closely with fellow marketing team members to implement compelling marketing strategies
✅ Cultivate a collaborative and high-performance culture
✅ Hire, train, develop, and retain a talented team of marketing professionals
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and team leadership skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 7+ years of experience in marketing, with a focus on strategy, customer acquisition, and retention
Required Skills:
- Proven track record of developing and executing successful marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
- Ability to manage and develop a team of marketing professionals
- Proven ability to work effectively in a cross-functional environment
Preferred Skills:
- Master’s degree in Marketing, Business, Communications, or a related field
- Sales experience, consumer marketing background
- Proven track record of developing and managing high-performing marketing teams
ASSUMPTION: Candidates with a strong strategic mindset, proven leadership abilities, and a data-driven approach to marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Director role with 7+ years of experience in the Austin, TX area)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Spending and Savings Accounts
- 401(k) Plan
- Vacation, Sick Leave, and Holidays
- Income Protection Plans
- Discounted Insurance Rates
- Legal Services
Working Hours: Full-time, typically 40 hours per week, with the ability to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role with 7+ years of experience in the Austin, TX area. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Enovis operates in the medical technology industry, focusing on developing clinically differentiated solutions that enhance patient outcomes and restore motion for life.
Company Size: Enovis is a mid-sized company with 5,001-10,000 employees globally, providing a dynamic and collaborative work environment.
Founded: Enovis was founded in 2021 through the combination of DJO Global and Colfax Corporation, bringing together two leading medical technology companies with a shared commitment to improving patient lives.
Company Description:
- Enovis is a global medical technology innovator dedicated to improving lives by developing clinically differentiated solutions that enhance patient outcomes and restore motion for life.
- The company partners with the brightest minds in health to advance care that is smarter, personalized, and more effective, while improving operational efficiency for surgeons and clinicians around the world.
- Enovis' extensive range of products, services, and integrated technologies includes recognized brands like DonJoy®, Aircast®, EMPOWR®, MotionMD®, SMR, Ligamys, and DynaNail®, impacting the well-being of millions of patients worldwide.
Company Specialties:
- Orthopedics
- Animal health
Company Website: www.enovis.com
ASSUMPTION: Enovis' focus on innovation, strategic acquisitions, and a common culture of continuous improvement creates an environment where employees can make each day better for patients and colleagues alike.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Sr. Director, Marketing, and overseeing a team of marketing professionals.
Reporting Structure: The Associate Director, Marketing | Hips and Knees will report directly to the Sr. Director, Marketing and oversee 1-2 direct reports.
Work Arrangement: This is an on-site role, with the ability to work remotely up to 25% of the time, as needed.
Growth Opportunities:
- Potential career progression to Senior Director or Vice President of Marketing within Enovis
- Broad exposure to various aspects of marketing strategy and execution within the Enovis Surgical business unit
- Opportunities to collaborate with cross-functional teams, expanding knowledge and skillset
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement within Enovis' marketing organization.
🌍 Location & Work Environment
Office Type: Enovis' Austin office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Austin, Texas
Geographic Context:
- Austin is the state capital of Texas and the fourth-most populous city in the U.S.
- The city is known for its vibrant music and cultural scene, as well as its outdoor activities and parks
- Austin's central location in the U.S. provides easy access to domestic and international travel
Work Schedule: Full-time, with typical work hours from 8:00 AM to 5:00 PM, Monday through Friday, with flexibility as needed.
ASSUMPTION: Austin's dynamic and diverse environment offers a unique blend of urban and outdoor living, making it an attractive location for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Sr. Director, Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making abilities
- Leadership and team management capabilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Enovis' values and behaviors
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Demonstrate your understanding of Enovis' business and the role's responsibilities in your application materials
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Be ready to discuss your approach to data-driven marketing and your experience with marketing analytics tools
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Marketing Strategy, Customer Acquisition, Customer Retention, Data Analysis, Project Management, Team Leadership, Marketing Team Management, Cross-Functional Collaboration, Market Research, Performance Tracking, Segmentation, Personalization, Sales Experience, Consumer Marketing, Attention to Detail, Innovation
ASSUMPTION: Enovis' application process is designed to assess candidates' strategic thinking, leadership abilities, and cultural fit, ensuring the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Google Analytics and other web analytics tools
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Proficiency in marketing automation, CRM, and data visualization tools is essential for success in this role, as is a strong working knowledge of web analytics and social media management platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Innovative: We continuously seek new and better ways to improve patient outcomes
- Collaborative: We work together to achieve common goals
- Accountable: We take ownership of our responsibilities and deliver on our commitments
- Inclusive: We foster an environment where everyone feels valued and respected
Work Style:
- Dynamic and fast-paced, with a focus on innovation and growth
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven, with a commitment to continuous improvement based on performance metrics
- Patient-centric, with a deep understanding of the needs and challenges faced by patients and healthcare providers
Self-Assessment Questions:
- How do you align with Enovis' patient-centric value, and what specific examples can you provide of your commitment to improving patient outcomes?
- Describe your experience working in a collaborative, cross-functional environment, and how have you contributed to achieving common goals in previous roles?
- How do you approach continuous learning and improvement in your marketing strategies, and can you provide an example of a time when you successfully adapted your approach based on performance data?
ASSUMPTION: Enovis' values and work style require candidates who are patient-centric, innovative, collaborative, accountable, and inclusive, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team of marketing professionals with varying levels of experience and expertise
- Balancing strategic planning and execution in a fast-paced, dynamic environment
- Adapting to changes in market trends, consumer insights, and competitive dynamics
- Ensuring alignment of marketing strategies with broader business goals and cross-functional teams
- Working remotely up to 25% of the time, requiring strong self-motivation and time management skills
ASSUMPTION: Success in this role requires strong leadership, strategic planning, and adaptability, as well as the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position places a stronger emphasis on data-driven decision-making and cross-functional collaboration
- Enovis' focus on innovation and continuous improvement sets it apart from other medical technology companies, providing unique opportunities for growth and development
- Career progression in Enovis may differ from other organizations, with potential for increased responsibilities and advancement within the marketing organization
ASSUMPTION: Candidates should consider the unique aspects of this role and Enovis' culture when evaluating their fit for this opportunity.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new product line within the Enovis Surgical business unit
- Conducting market research to identify key trends, consumer insights, and competitive dynamics, and using data-driven insights to inform marketing strategies
- Managing a team of marketing professionals to execute lifecycle marketing initiatives, enhancing customer acquisition, retention, and lifetime value
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Associate Director, Marketing | Hips and Knees role within Enovis.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge Enovis has faced in the past year, and how the marketing team addressed it?
- How does Enovis measure the success of its marketing initiatives, and what key performance indicators (KPIs) does the team track?
- Can you provide an example of a time when you successfully led a team to achieve a significant marketing goal, and what specific actions did you take to ensure the team's success?
- How does Enovis support the professional development and growth of its marketing team members?
- What is Enovis' approach to remote work, and how does the company support employees working remotely up to 25% of the time?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, Enovis' marketing strategies, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Be ready to discuss your approach to data-driven marketing and your experience with marketing analytics tools
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
