📌 Core Information
🔹 Job Title: Associate Director, Marketing - Mass Appeal
🔹 Company: The Orchard
🔹 Location: Los Angeles, CA
🔹 Job Type: Hybrid (Office 4 days a week)
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Mass Appeal's music division and artist roster
- Collaborating with various teams to manage and execute marketing campaigns
- Ensuring alignment with the overall Mass Appeal brand
- Managing project timelines, budgets, and deliverables
- Building and maintaining relationships with marketing partners, agencies, and DSPs
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to thrive in a fast-paced, creative environment.
📋 Key Responsibilities
✅ Work closely with artists and their representatives to define marketing objectives and oversee campaign execution
✅ Identify KPIs for each project and track progress
✅ Collaborate with label teams to plan and execute marketing campaigns, including digital ads, OOH ads, radio, PR, and more
✅ Plan, account for, and manage project and campaign marketing budgets, deliverables, and timelines
✅ Manage and update marketing materials, including artist decks, bios, and video descriptions
✅ Assist with the direction of creative assets and marketing collateral to ensure visual communication and brand standards are met
✅ Handle campaign execution with a focus on domestic and international audience engagement and growth
✅ Manage team shared drive to ensure all assets are uploaded in appropriate folders
✅ Secure cross promo opportunities for artists and label
✅ Manage launch events
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability to meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of professional marketing experience, with a focus on the music industry
Required Skills:
- Proven track record in music marketing and campaign management
- Excellent communication and interpersonal skills
- Strong organizational and project management skills
- Proficiency in Microsoft Office and Google Suites
- Familiarity with marketing tools and platforms
Preferred Skills:
- Bilingual or multilingual
- Experience with CRM software
- Knowledge of the local music scene and industry trends
ASSUMPTION: Candidates with experience in music marketing and a proven track record of successful campaign execution are strongly preferred.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 USD per year
Benefits:
- Medical, dental, vision, life, and disability coverage
- 401K with employer matching
- Voluntary benefits (company-paid identity theft protection, resources for pets, mental health, meditation, fertility coverage, leave for childbirth or bonding, leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, reimbursement for adoption, surrogacy, tuition, and student loans)
- Time off for winter recess
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (4 days in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Los Angeles area. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 201-500 employees (mid-size)
Founded: 1997, with over 25 years of experience in the music industry
Company Description:
- The Orchard is a leading full-service music distribution company operating in 48 markets worldwide
- It services top global independent artists and labels, providing full-scale solutions across various verticals
- The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity
Company Specialties:
- Music distribution and marketing
- Artist and label services
- Digital and physical sales
- Advertising and brand partnerships
- Rights management and video monetization
- Collaborator splits and royalty accounting
- Publishing administration and neighboring rights
Company Website: www.theorchard.com
ASSUMPTION: The Orchard's extensive experience and global presence make it a stable and attractive employer in the music industry.
📊 Role Analysis
Career Level: Mid-level (5+ years of experience)
Reporting Structure: This role reports directly to the VP of Marketing at Mass Appeal
Work Arrangement: Hybrid (4 days in the office, 3 days remote)
Growth Opportunities:
- Potential advancement to a Director or VP role within the marketing department
- Expansion of responsibilities to include additional divisions within Mass Appeal
- Opportunities to work on high-profile projects and campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (4 days in the office, 3 days remote)
Office Location(s): Los Angeles, CA
Geographic Context:
- Los Angeles is a major hub for the music industry, with a vibrant and diverse cultural scene
- The city offers numerous networking opportunities and industry events
- Los Angeles has a Mediterranean climate, with mild winters and hot summers
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (4 days in the office)
ASSUMPTION: Los Angeles provides an ideal location for this role, with its thriving music industry and diverse cultural scene. The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the VP of Marketing
- Final interview with the SVP of Marketing and other key stakeholders
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing strategy and campaign planning
- Project management and budgeting skills
- Communication and interpersonal skills
- Industry knowledge and trends
- Cultural fit and alignment with Mass Appeal's brand values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work under pressure
- Research Mass Appeal and The Orchard to demonstrate your understanding of the company and its mission
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
ATS Keywords: Marketing strategy, campaign planning, project management, budgeting, communication, interpersonal skills, industry knowledge, cultural fit, Mass Appeal, The Orchard
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office (Word, PowerPoint, Excel, Outlook)
- Google Suites (Email, Calendar, Chat, G-drive, Google Meet)
- Marketing tools and platforms (e.g., Hootsuite, Buffer, Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in Microsoft Office and Google Suites is required, while experience with marketing tools and CRM software is preferred.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Integrity and respect
- Accountability and excellence
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach creative problem-solving in a fast-paced environment?
- Can you provide an example of a time when you successfully managed a complex marketing campaign with tight deadlines?
- How do you ensure that your work aligns with the overall brand strategy and values?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Mass Appeal's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, with tight deadlines
- Balancing the needs of artists, labels, and the overall Mass Appeal brand
- Keeping up with industry trends and adapting marketing strategies accordingly
- Working effectively in a hybrid work environment, balancing in-person collaboration and remote work
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager position, but with a focus on the music industry and Mass Appeal's unique brand
- Compared to other marketing roles, this position requires a deeper understanding of the music industry and its trends
- Career progression in this role may lead to a Director or VP of Marketing position within Mass Appeal or The Orchard
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the music industry and Mass Appeal's brand sets it apart.
📝 Sample Projects
- Developing and executing a marketing campaign for a new album release, including digital ads, OOH ads, radio, PR, and more
- Managing the launch event for an artist's debut single, coordinating with various teams and vendors to ensure a successful event
- Creating and implementing a social media strategy to grow an artist's online presence and engage with their audience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role address them?
- How does this role fit into the overall marketing strategy for Mass Appeal and The Orchard?
- What opportunities are there for growth and advancement within the marketing department?
- How does the company support work-life balance for employees, particularly in a hybrid work arrangement?
- What are the company's plans for expanding its presence in the music industry and growing its artist roster?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work under pressure
- Research Mass Appeal and The Orchard to demonstrate your understanding of the company and its mission
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
