📌 Core Information
🔹 Job Title: Associate Director, Marketing - Mass Appeal
🔹 Company: Sony Music Entertainment US
🔹 Location: Los Angeles, CA
🔹 Job Type: Full-Time
🔹 Category: Music Industry
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (Office 4 days a week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Mass Appeal's music division and artists
- Collaborating with various teams to ensure consistent branding and messaging
- Managing project budgets, timelines, and resources for marketing campaigns
- Securing opportunities with marketing partners, agencies, and DSPs
- Assisting with the delivery of assets to distribution partners and sales pitches to DSPs
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects and stakeholders simultaneously.
📋 Key Responsibilities
✅ Work closely with artists and their representatives to define marketing objectives and oversee campaign execution
✅ Identify KPIs for each project and track progress towards goals
✅ Collaborate with marketing teams to plan and execute campaigns, including digital ads, OOH ads, radio, PR, and more
✅ Plan, account for, and manage project and campaign marketing budgets, deliverables, and timelines with the VP of Marketing
✅ Manage and update marketing materials, including artist decks, bios, and video descriptions
✅ Assist with the direction of creative assets and marketing collateral to ensure visual communication and brand standards are met
✅ Handle campaign execution with a focus on domestic and international audience engagement and growth
✅ Manage team shared drive to ensure all assets are uploaded in appropriate folders
✅ Develop relationships and secure opportunities with marketing partners, agencies, and DSPs
✅ Work alongside the Director of Label Production for the delivery of all assets to various distribution partners and be actively involved in sales pitches to DSPs
✅ Contribute digital strategies for the company, label, and artist releases
✅ Secure cross-promotion opportunities for artists and the label
✅ Manage launch events
ASSUMPION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure and tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of professional marketing experience, with a focus on the music industry
Required Skills:
- Proven track record in music marketing and campaign management
- Excellent communication, interpersonal, and teamwork skills
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Proficiency in Microsoft Office and Google Suites
- Familiarity with marketing tools and platforms
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
- Knowledge of the independent music scene
ASSUMPTION: Candidates should have a deep understanding of the music industry, marketing trends, and digital strategies.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 USD per year
Benefits:
- Medical, dental, and vision coverage
- Life and disability coverage
- 401K with employer matching
- Voluntary benefits (company-paid identity theft protection, resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, reimbursement for adoption, surrogacy, tuition, and student loans)
- Investment in professional growth and development
- Time off for winter recess
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary offered may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Music
Company Size: 5,001-10,000 employees
Founded: 1923 (as Sony Corporation)
Company Description:
- Sony Music Entertainment is a global music entertainment company with a roster of current recording artists that includes a broad array of both local and international superstar, developing, and independent artists
- The company's catalog includes some of the most important recorded music in history
- Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America
Company Specialties:
- Music
- Entertainment
- Recording
- Music Publishing
- Marketing
- and A&R
Company Website: http://www.sonymusic.com
ASSUMPTION: Sony Music Entertainment is a large, established company with a rich history in the music industry. This role offers the opportunity to work with a diverse roster of artists and contribute to the company's ongoing success.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Hybrid (Office 4 days a week)
Growth Opportunities:
- Potential advancement to a VP or Director role within the marketing department
- Expanding responsibilities and team management opportunities
- Cross-functional collaboration and learning opportunities within the broader organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain experience in other areas of the business.
🌍 Location & Work Environment
Office Type: Modern office environment designed to foster productivity, creativity, and teamwork
Office Location(s): 25 Madison Ave, New York, NY 10010, US; 10202 Washington Blvd, Culver City, California 90232, US
Geographic Context:
- Los Angeles, CA is the second-largest city in the United States, known for its entertainment industry, diverse culture, and Mediterranean climate
- The city offers a wide range of housing options, cultural attractions, and outdoor activities
- Los Angeles is a major hub for the music industry, with numerous recording studios, music venues, and record labels
Work Schedule: Full-time (40 hours per week), with the option to work remotely one day per week
ASSUMPTION: Los Angeles offers a dynamic work environment with ample opportunities for networking and professional growth within the music industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the VP of Marketing
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and campaign planning
- Budget management and resource allocation
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Mass Appeal and Sony Music Entertainment to demonstrate your understanding of the company and its artists
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Marketing strategy, campaign planning, budget management, communication skills, cultural fit, problem-solving, marketing experience, music industry
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office (Word, PowerPoint, Excel, Outlook)
- Google Suites (Email, Calendar, Chat, G-drive, Google Meet)
- Marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social)
- Social media management tools (e.g., Facebook Ads Manager, Twitter Ads, Instagram Insights)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Quality
- Respect for the individual
- Sustainability
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and focused on continuous improvement
- Creative and forward-thinking
Self-Assessment Questions:
- How do you approach innovation and staying up-to-date with industry trends?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
- How do you prioritize and manage multiple projects and deadlines?
- How do you handle feedback and criticism, and how do you use it to improve your work?
ASSUMPTION: Sony Music Entertainment values candidates who align with their core values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse roster of artists and their teams, each with unique needs and preferences
- Adapting to changes in marketing trends and technologies
- Balancing the needs of artists, the label, and the company
- Working in a fast-paced, dynamic industry
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple stakeholders effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the independent music scene and Mass Appeal's specific niche within the Sony Music Entertainment umbrella
- Compared to other marketing roles in the music industry, this position offers a unique blend of creative and strategic responsibilities
- Career paths for this role may include advancement within the marketing department or transitioning to other areas of the business, such as A&R or artist management
ASSUMPTION: This role offers a unique opportunity to work with a diverse roster of independent artists and contribute to the company's ongoing success in the ever-evolving music industry.
📝 Sample Projects
- Developing and executing a marketing campaign for an upcoming album release, including digital ads, OOH ads, radio, PR, and event promotion
- Managing the launch event for an artist's new album, including coordinating with venues, vendors, and talent
- Securing cross-promotion opportunities with other artists or labels to maximize reach and engagement
ASSUMPTION: These projects require strong project management skills, attention to detail, and the ability to work well under pressure and tight deadlines.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role fit into the broader marketing strategy for Mass Appeal and Sony Music Entertainment?
- What opportunities are there for growth and advancement within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, and help you make an informed decision about whether this opportunity is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on successful campaigns and projects
- Prepare examples of your work, including marketing plans, campaign results, and any relevant analytics
- Research Mass Appeal and Sony Music Entertainment to demonstrate your understanding of the company and its artists
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after your interview to reiterate your interest in the position and address any concerns or questions that may have arisen during the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
