Associate Director, Marketing Project Management

📌 Core Information

🔹 Job Title: Associate Director, Marketing Project Management

🔹 Company: Helen of Troy

🔹 Location: New York, NY, Hybrid (work 3 days onsite)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (work 3 days onsite)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a team of Project Managers to ensure successful execution of marketing projects
• Overseeing the planning, execution, and completion of marketing projects, ensuring alignment with strategic objectives and regulatory guidelines
• Managing the marketing budget, analyzing budget performance, and implementing cost-saving measures
• Leveraging data analytics to drive decision-making and optimize marketing strategies
• Collaborating with cross-functional teams to ensure cohesive marketing strategies and project alignment

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams effectively.

📋 Key Responsibilities

✅ Lead, mentor, and manage a team of Project Managers to ensure the successful execution of packaging and creative projects

✅ Oversee the planning, execution, and completion of Marketing projects, ensuring alignment with strategic objectives and regulatory guidelines

✅ Ensure projects are delivered on time, within scope, and within budget

✅ Manage project risks and develop mitigation plans

✅ Oversee the management and tracking of the marketing budget

✅ Analyze budget performance and implement cost-saving measures

✅ Ensure financial resources are allocated effectively across projects

✅ Leverage data analytics to drive decision-making and optimize marketing strategies

✅ Work with large data sets to manage the complexity of a global product portfolio with over 1,700 products

✅ Develop and monitor key performance indicators (KPIs) to measure project success and team performance

✅ Oversee the execution of retail marketing initiatives, including in-store signage, retail media asset delivery, shelf renders, and merchandising

✅ Ensure alignment with overall marketing strategies and objectives

✅ Collaborate with retail partners and stakeholders to optimize in-store marketing efforts

✅ Collaborate with cross-functional teams to ensure cohesive marketing strategies and project alignment

✅ Serve as the primary point of contact for internal and external stakeholders on marketing project matters

✅ Identify and implement software enhancements to improve marketing team operations

✅ Lead vendor contract negotiations to ensure favorable terms and strong partnerships

✅ Optimize workflows to increase efficiency and productivity

ASSUMPTION: This role requires strong leadership, project management, and communication skills, as well as the ability to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 6+ years of experience in marketing project management, with at least 2+ years in a leadership role

Required Skills:

• Extremely organized with excellent verbal and written communication skills
• Experience presenting and communicating effectively with senior leadership
• Excellent organizational, communication, and leadership skills
• Ability to negotiate contracts and manage vendor relationships
• Proficiency in project management software and tools
• Ability to lead and work collaboratively and independently

Preferred Skills:

• Project Management Certification (PMP, CPM, MPM)

ASSUMPTION: Candidates should have a strong background in marketing project management, with experience leading teams and managing complex projects. Proficiency in project management software and tools is essential.

💰 Compensation & Benefits

Salary Range: $114,882.82 - $172,324.23 annually (New York City standard base pay range)

Benefits:

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Educational Assistance

Working Hours: 40 hours per week, with a hybrid work arrangement (work 3 days onsite)

ASSUMPTION: The salary range provided is specific to New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including location, experience, skill level, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Helen of Troy operates in the consumer goods industry, offering a diverse portfolio of brands across various categories, including home, health, and personal care.

Company Size: Helen of Troy has 1,001-5,000 employees, providing ample opportunities for career growth and development.

Founded: Helen of Troy was founded in 1968 and has since grown into a prominent player in the global consumer products industry.

Company Description:

• Helen of Troy is a leading global consumer products company offering creative products and solutions for customers through a diversified portfolio of well-recognized and widely-trusted brands.
• The company's brands are present in various aspects of daily life, including the kitchen, living room, bedroom, and bathroom.
• Helen of Troy is committed to developing a culture of inclusion and empowering talent, providing opportunities for career growth and development.

Company Specialties:

• Consumer Products
• Consumer Goods
• Consumer Packaged Goods
• Innovation
• Design
• Marketing
• Healthcare Products
• Home Comfort
• Personal Care
• Housewares
• Curling Iron
• Hair Dryer
• Kitchen Gadgets
• Hydration Bottle
• Beverage Container
• Ear Thermometer
• Air Purifier
• Water Purifier
• Backpack
• Sporting Goods
• Outdoors
• and Beauty

Company Website: http://careers.helenoftroy.com

ASSUMPTION: Helen of Troy's extensive brand portfolio and global presence offer candidates the opportunity to work on a wide range of projects and contribute to the success of well-known and trusted brands.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and project management skills.

Reporting Structure: The Associate Director, Marketing Project Management reports directly to the VP, Marketing, OXO.

Work Arrangement: This role has a hybrid work arrangement, with employees working onsite for three days a week and remotely for two days.

Growth Opportunities:

• As a senior management role, this position offers opportunities for career advancement within the marketing department or the broader organization.
• Candidates with strong performance may be considered for future leadership roles or expanded responsibilities.

ASSUMPTION: This role provides an excellent opportunity for experienced marketing professionals to grow their careers in a dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Helen of Troy's New York office is a hybrid work environment, with employees working onsite for three days a week and remotely for two days.

Office Location(s): 601 W 26th St, New York, NY 10001, United States

Geographic Context:

• New York City is a major global hub for marketing, advertising, and consumer goods, providing ample opportunities for networking and professional growth.
• The city's vibrant culture and diverse population offer a unique backdrop for marketing initiatives and consumer insights.
• New York's competitive job market and high cost of living may impact compensation and benefits packages.

Work Schedule: Employees work 40 hours per week, with a hybrid work arrangement (work 3 days onsite).

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives while still maintaining a strong connection to the team and company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and reference check

Key Assessment Areas:

• Leadership and management skills
• Project management experience and proficiency
• Budget management and financial acumen
• Data analysis and interpretation skills
• Communication and presentation skills
• Collaboration and teamwork abilities
• Industry-specific knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the marketing project management process and Helen of Troy's brand portfolio
• Prepare examples of your project management experience, focusing on leadership, budget management, and data-driven decision-making
• Research Helen of Troy's company culture and values to show your fit for the organization
• Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and growth opportunities

ATS Keywords: Marketing Project Management, Team Leadership, Budget Management, Data Analysis, Retail Marketing, Cross-Functional Collaboration, Operational Improvements, Project Management Software, Marketing Campaign Management, Brand Management, Creative Briefing, Graphic Design, Packaging Design, Photography, Vendor Management

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role and company culture.

🛠️ Tools & Technologies

• Asana
• Basecamp
• SmartSheet
• Adobe Creative Suite
• Microsoft Office Suite
• Google Workspace
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Project management software (e.g., JIRA, Trello, Monday.com)

ASSUMPTION: Proficiency in project management software and tools is essential for this role, as is experience with data analysis and visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Accountability
• Integrity
• Diversity, Equity, and Inclusion

Work Style:

• Dynamic and fast-paced environment
• Cross-functional team collaboration
• Data-driven decision-making
• Agile and adaptable to change
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you ensure that marketing projects align with customer needs and preferences?
• Describe your experience working in a cross-functional team environment and driving collaboration across departments
• How do you approach data analysis and interpretation to inform marketing strategies and project management decisions?
• How do you balance the need for innovation and creativity with the need for operational efficiency and cost-effectiveness?

ASSUMPTION: Candidates should assess their fit with Helen of Troy's company values and work style, ensuring their personal values and work preferences align with the organization's culture.

⚠️ Potential Challenges

• Managing a large team and multiple projects simultaneously may present significant challenges
• Working in a fast-paced and dynamic environment may require exceptional organizational and time management skills
• Balancing the need for innovation and creativity with budget constraints and operational efficiency may be challenging
• Managing vendor relationships and negotiating contracts may require strong communication and negotiation skills
• The hybrid work arrangement may present unique challenges in maintaining team cohesion and collaboration

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding and dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing project management roles, this position requires a higher level of leadership and strategic thinking
• As a senior management role, this position offers greater responsibility and autonomy than entry-level or mid-level marketing project management positions
• This role may have more extensive budget management responsibilities than other marketing project management positions, requiring strong financial acumen and data analysis skills
• Compared to other roles within Helen of Troy, this position may offer greater opportunities for career growth and development within the marketing department or the broader organization

ASSUMPTION: Candidates should research similar roles within the industry and compare the responsibilities, requirements, and growth opportunities to ensure they are a good fit for this position.

📝 Sample Projects

• Managing the rebranding and packaging redesign of a major consumer product line, including coordinating with cross-functional teams, managing the project budget, and ensuring regulatory compliance
• Developing and implementing a data-driven marketing strategy to improve the performance of an underperforming product category, including analyzing market trends, competitor activity, and consumer behavior
• Leading a team to execute a large-scale retail marketing campaign, including in-store signage, promotional materials, and event planning, to support the launch of a new product line

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to manage complex marketing initiatives from start to finish.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing department and the organization as a whole?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
• How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these efforts?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your project management experience, focusing on leadership, budget management, and data-driven decision-making
• Research Helen of Troy's company culture and values to show your fit for the organization
• Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and growth opportunities
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.