📌 Core Information
🔹 Job Title: Associate Director Marketing - Retention
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and managing promotions, programs, and campaigns to retain, engage, and monetize users across all games
- Utilizing data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs
- Collaborating with internal teams to plan and execute campaigns that drive player engagement and revenue
- Working with CRM tools to create journeys for existing users to improve engagement and generate higher revenue
- Presenting reports of promotional campaigns and corresponding business metrics
ASSUMPTION: This role requires a strong analytical mindset and experience in managing marketing programs, particularly in gaming or e-commerce.
📋 Key Responsibilities
✅ Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue
✅ Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue
✅ Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team
✅ Work with CRM, Content and Acquisition teams to drive retention
✅ Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience
✅ Responsible for the revenue for a particular game/product line
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in CRM campaigns, journeys, and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/e-commerce experience)
Required Skills:
- Knowledge of tools such as WebEngage and Clevertap
- Experience with user retention and engagement strategies
- An analytical bent of mind with an ability to collate, analyze, and present data to drive clear insights into the business and make decisions to meet retention KPIs
- Good understanding of CRM, Push Notifications, email marketing, and mobile marketing
- Experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
- Understanding of databases, SQL, Tableau, etc. is preferred
- Understanding of the consumer cohorts and RFM segmentation
- Ability to effectively communicate and manage relationships with external vendors and partners
- Ability to manage and mentor a team
Preferred Skills:
- Experience in the gaming industry
- Fluency in multiple languages
ASSUMPTION: This role requires a strong analytical mindset and experience in managing marketing programs, particularly in gaming or e-commerce.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a similar role in India)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a similar role in India. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 5,001-10,000 employees
Founded: 2001 (as Flutter Entertainment)
Company Description:
- Flutter International is a global sports betting, gaming, and entertainment provider
- Operates several innovative, diverse, and distinctive brands, including PokerStars, Betfair International, Adjarabet, Junglee Games, MaxBet, Sisal, and Singular
- Has over 5,000 employees worldwide and serves over 5 million customers
Company Specialties:
- Sports betting
- Online gaming
- Entertainment
Company Website: careers.flutterinternational.com
ASSUMPTION: Flutter International is a well-established company in the entertainment industry, offering a wide range of gaming and betting services.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: On-site, full-time (40 hours per week) with flexible work arrangements
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on various games and products, gaining diverse experience
- Chance to work with a global team and gain international exposure
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the company's size and global presence.
🌍 Location & Work Environment
Office Type: On-site, corporate office
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Gurgaon is a major IT hub and one of the largest cities in India
- Offers a mix of urban and suburban living, with numerous amenities and entertainment options
- Has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on data-driven decision-making and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- In-depth interviews with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Marketing strategy and campaign planning
- Communication and presentation skills
- Team management and leadership
Application Tips:
- Highlight relevant experience in CRM campaigns, journeys, and analytics
- Demonstrate a strong understanding of user retention and engagement strategies
- Showcase your ability to analyze data and present insights
- Tailor your resume and cover letter to emphasize your fit for the role and company
ATS Keywords: CRM, Retention, Marketing, Campaigns, Analytics, User Engagement, Revenue, Gaming, E-commerce, SQL, Tableau, WebEngage, Clevertap
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- WebEngage
- Clevertap
- CRM software (e.g., Salesforce, HubSpot)
- Marketing analytics tools (e.g., Google Analytics)
- SQL and Tableau for data analysis
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Champion play
- Champion empowerment
- Champion teamwork
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Fast-paced and dynamic
Self-Assessment Questions:
- Do you have a strong analytical mindset and a passion for data-driven decision-making?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have experience managing teams and driving results?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Flutter International.
⚠️ Potential Challenges
- Managing a high volume of campaigns and data
- Balancing short-term results with long-term strategy
- Working with a diverse and global team
- Adapting to changes in the gaming and entertainment industry
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager - Retention or a Senior Marketing Manager - Retention in other gaming or entertainment companies
- However, Flutter International is a global company with a wide range of brands, offering unique opportunities for growth and exposure
- Career paths may vary depending on the specific company and its structure
ASSUMPTION: While this role is similar to other marketing roles in the gaming and entertainment industry, the global nature of Flutter International sets it apart.
📝 Sample Projects
- Developing and executing a campaign to re-engage dormant users on a specific game
- Analyzing user data to identify trends and opportunities for retention and monetization
- Collaborating with the product team to improve the user experience and drive engagement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its employees?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company approach data privacy and security, particularly in the context of user retention campaigns?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching the company and practicing common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
