Associate Director - Masterplan Marketing

📌 Core Information

🔹 Job Title: Associate Director - Masterplan Marketing

🔹 Company: Qiddiya Investment Company

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing plans for Qiddiya's masterplan
• Creating compelling narratives and marketing materials to communicate Qiddiya's unique offerings
• Managing and overseeing marketing campaigns, events, and activations
• Conducting market research and analyzing audience insights to refine targeting and communication strategies
• Collaborating with internal teams, external agencies, and stakeholders to ensure consistent branding

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and project management skills to effectively market Qiddiya's masterplan and its various components.

📋 Key Responsibilities

✅ Develop and implement a strategic marketing plan for Qiddiya’s masterplan to enhance brand visibility and stakeholder engagement

✅ Create compelling narratives and marketing materials that reflect the vision of Qiddiya and communicate its unique offerings and experiences

✅ Manage and oversee all marketing campaigns, ensuring they align with the overall strategy for the project

✅ Conduct market research and analyze audience insights to refine targeting and communication strategies

✅ Strategize and execute promotional events, presentations, and activations to promote the masterplan and its key features

✅ Monitor the effectiveness of marketing initiatives and campaigns, adjusting strategies as necessary for maximum impact

✅ Maintain an updated knowledge of industry trends and best practices in marketing and communications within large-scale developments

✅ Prepare reports and presentations for senior management to track progress and highlight successes

✅ Supervise and mentor marketing team members, fostering a culture of creativity and collaboration

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership skills to guide the marketing team and ensure successful execution of marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred)

Experience: 10-15 years of experience in marketing, brand management, or communications, preferably in large-scale developments or urban projects

Required Skills:

• Proven track record in developing successful marketing strategies and execution plans
• Strong understanding of digital marketing, content creation, and social media platforms
• Exceptional storytelling and communication skills
• Experience in market research, audience segmentation, and performance analysis
• Ability to work collaboratively with diverse teams and manage multiple projects simultaneously
• Strong leadership and team management skills
• Creative mindset with an appreciation for design and visual communication

Preferred Skills:

• Experience working in the Middle East or with multicultural teams
• Fluency in Arabic

ASSUMPTION: Candidates with experience in marketing for large-scale developments or urban projects are likely to have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: SAR 35,000 - 50,000 per month (Estimated based on industry standards for similar roles in Riyadh)

Benefits:

• Health insurance
• Retirement plan
• Annual leave
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Riyadh. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. QIC is developing Qiddiya City, the capital of Entertainment, Sports, and Culture, as part of Saudi Arabia's Vision 2030.

Company Size: 501-1,000 employees. As a large organization, QIC offers ample opportunities for career growth and collaboration.

Founded: 2017. QIC was established to develop Qiddiya City, a significant project of the Public Investment Fund (PIF).

Company Description:

• QIC is developing Qiddiya City, a world-class destination southwest of Riyadh, offering family-friendly theme parks, sports venues, concert halls, racetracks, outdoor activities, and cultural experiences.
• Qiddiya City aims to boost the entertainment sector, quality of life, and tourism in Saudi Arabia, contributing to the country's economic growth and diversification.
• Once complete, Qiddiya City will include 60,000 buildings, housing over 600,000 people, and providing more than 325,000 job opportunities.

Company Specialties:

• Entertainment
• Racing
• Hospitality
• Retail
• Theme Park
• Nature
• Motorsports
• Hotel
• Culture
• Sports
• Wellness
• Food and Beverage
• Education
• and Job Training

Company Website: qiddiya.com

ASSUMPTION: QIC's focus on entertainment, sports, and culture makes it an exciting place to work for candidates passionate about these industries.

📊 Role Analysis

Career Level: Mid to Senior level. This role offers significant responsibility and the opportunity to shape QIC's marketing strategies.

Reporting Structure: The Associate Director - Masterplan Marketing will report directly to the Director of Marketing or a similar senior role within the marketing department.

Work Arrangement: On-site, with flexibility for remote work when necessary. This role requires regular presence at the QIC headquarters in Riyadh.

Growth Opportunities:

• As QIC continues to grow and develop, there will be opportunities for career progression within the marketing department or other areas of the organization.
• This role offers the chance to work on high-impact projects and gain valuable experience in marketing for large-scale developments.
• QIC's focus on innovation and creativity provides opportunities for professional development and skill-building.

ASSUMPTION: Given QIC's ambitious growth plans, there will be ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, state-of-the-art facilities at the QIC headquarters in Riyadh.

Office Location(s): Al Nakheel, Riyadh, Riyadh

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, offering a mix of traditional and modern attractions.
• The city is known for its vibrant culture, rich history, and diverse culinary scene.
• Riyadh's strategic location makes it an ideal hub for business and travel within the Middle East.

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with flexibility for project demands

ASSUMPTION: Riyadh's dynamic business environment and cultural offerings make it an attractive location for professionals seeking a challenging and rewarding work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Communication and storytelling skills
• Leadership and team management
• Cultural fit and alignment with QIC's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in large-scale developments or urban projects.
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to develop and execute strategic marketing plans.
• Research QIC and Qiddiya City to showcase your understanding of the company's mission and vision during the interview.

ATS Keywords: Marketing strategy, campaign management, storytelling, leadership, team management, large-scale developments, urban projects, entertainment, sports, culture

ASSUMPTION: QIC's recruitment process is likely to be competitive, with a focus on finding the best fit for the organization's culture and marketing objectives.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The successful candidate will be proficient in using marketing tools and technologies to streamline workflows and enhance campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Play: QIC believes in the transformative power of play, using it as a catalyst for learning, creativity, performance, connection, escapism, and personal growth.
• Integrity: QIC is committed to acting with honesty, transparency, and accountability in all its endeavors.
• Excellence: QIC strives for excellence in all aspects of its operations, from project development to customer experience.
• Collaboration: QIC fosters a culture of collaboration, working together to achieve common goals and create extraordinary experiences.
• Innovation: QIC encourages creativity and innovation, continually seeking new and better ways to achieve its mission.

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you incorporate play into your marketing strategies?
• Can you provide an example of a time when you demonstrated integrity in a challenging situation?
• How do you approach collaboration with diverse teams, and how have you fostered a culture of creativity and collaboration in previous roles?

ASSUMPTION: Candidates who align with QIC's values and work style are more likely to succeed in this role and contribute to the organization's mission.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, requiring strong organizational and time management skills
• Working in a fast-paced, dynamic environment that may involve sudden changes or priorities
• Adapting to QIC's unique culture and work style, which may differ from previous work experiences
• Navigating the complexities of marketing a large-scale development with numerous components and stakeholders

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their experience, strong organizational skills, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on marketing a large-scale development rather than specific products or services.
• Candidates with experience in marketing for large-scale developments or urban projects are likely to have a competitive edge in this role.
• This role offers the opportunity to work on high-impact projects and gain valuable experience in marketing for large-scale developments, which can lead to career progression within the organization or industry.

ASSUMPTION: Given the unique nature of this role, candidates with relevant experience in marketing for large-scale developments are likely to find this position appealing and well-suited to their skillset.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new theme park within Qiddiya City
• Creating a comprehensive marketing strategy for Qiddiya City's residential component, targeting potential residents and investors
• Managing a team to produce engaging content and visuals that communicate the unique offerings and experiences of Qiddiya City's various components

ASSUMPTION: These sample projects demonstrate the breadth and depth of marketing responsibilities required for this role, highlighting the opportunity to work on high-impact initiatives that showcase Qiddiya City's unique offerings.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does QIC measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress?
• What opportunities exist for professional development and career growth within the marketing department or other areas of the organization?
• How does QIC engage with and involve the local community in its marketing efforts, and what role would this position play in those initiatives?
• What is the expected timeline for the completion of Qiddiya City, and how will that impact the marketing strategy and priorities for this role?

ASSUMPTION: Asking thoughtful, informed questions during the interview demonstrates your interest in the role and commitment to understanding QIC's marketing objectives and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your marketing experience, particularly in large-scale developments or urban projects.
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to develop and execute strategic marketing plans.
• Research QIC and Qiddiya City to showcase your understanding of the company's mission and vision during the interview.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.