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Associate Director, Media Planning

dentsu
Full-time
On-site
Taiwan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Director, Media Planning

πŸ”Ή Company: dentsu

πŸ”Ή Location: Taipei - No. 77, Songgao Rd., Xinyi Dist.

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing client relationships and ensuring campaign success
  • Analyzing data and developing media strategies
  • Leading and coaching junior team members
  • Collaborating with cross-functional teams to deliver innovative solutions

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong client management skills. The ideal candidate will have experience in media planning and a proven track record of leading teams.

πŸ“‹ Key Responsibilities

βœ… Manage client relationships and ensure campaign success

βœ… Analyze data and develop media strategies

βœ… Lead and coach junior team members

βœ… Collaborate with cross-functional teams to deliver innovative solutions

βœ… Stay updated with industry trends and tools

ASSUMPTION: The role involves a mix of strategic planning, data-driven decision making, and team management. Strong communication and leadership skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 5-10 years of experience in media planning, with at least 2 years in a leadership role

Required Skills:

  • Proven experience in media planning and strategy development
  • Strong data analysis skills and familiarity with media planning tools
  • Excellent communication and presentation skills
  • Proven leadership and team management skills
  • Fluency in English and Mandarin Chinese

Preferred Skills:

  • Experience with media buying and optimization
  • Familiarity with programmatic advertising
  • Knowledge of the Taiwanese market

ASSUMPTION: Candidates should have a solid foundation in media planning and strategy, with a proven ability to lead teams and manage client relationships.

πŸ’° Compensation & Benefits

Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on experience and market standards)

Benefits:

  • Health insurance
  • Retirement benefits
  • Performance-based bonuses
  • Opportunities for professional development and training

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs

ASSUMPTION: The salary range is estimated based on market standards for similar roles in the Taiwanese advertising industry. Benefits are subject to company policy and may vary.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: dentsu is a global advertising and marketing services company, operating in over 145 countries. The company specializes in media planning, buying, and strategy, as well as creative, digital, and public relations services.

Company Size: dentsu is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: dentsu was founded in 1901 in Japan and has since grown into a global network with a rich history in advertising and marketing.

Company Description:

  • dentsu is a full-service advertising agency, offering a wide range of services to clients across various industries
  • The company is committed to driving innovation and creativity in the advertising industry
  • dentsu is known for its collaborative and inclusive work culture

Company Specialties:

  • Media planning and buying
  • Creative services
  • Digital marketing
  • Public relations
  • Data analytics and insights

Company Website: dentsu.com

ASSUMPTION: dentsu's large size and global presence offer opportunities for career growth and exposure to diverse projects. The company's full-service capabilities allow for interdisciplinary collaboration and learning.

πŸ“Š Role Analysis

Career Level: This role is at the mid-to-senior level, requiring a balance of strategic thinking, data analysis, and team management skills.

Reporting Structure: The Associate Director, Media Planning will report directly to the Media Planning Director and will oversee a team of junior media planners.

Work Arrangement: This role is on-site, with flexibility for remote work as needed.

Growth Opportunities:

  • Progression to a Director or Vice President role within media planning
  • Expansion into other areas of the business, such as creative or digital marketing
  • Opportunities to work on international accounts and gain global experience

ASSUMPTION: This role offers opportunities for career growth within media planning and potentially into other areas of the business. The global nature of dentsu's operations also presents opportunities for international experience.

🌍 Location & Work Environment

Office Type: The Taipei office is a modern, open-plan workspace with collaborative areas and meeting rooms.

Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist.

Geographic Context:

  • Taipei is a bustling city with a vibrant advertising industry, offering opportunities to work with a diverse range of clients
  • The Xinyi District is a modern, commercial area with easy access to public transportation and amenities
  • Taiwan's strategic location in Asia makes it an ideal hub for working with international clients

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs. Overtime may be required during busy periods.

ASSUMPTION: The Taipei office offers a modern, collaborative work environment, with opportunities to work with a diverse range of clients. The city's strategic location in Asia makes it an ideal hub for working with international clients.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the hiring manager
  • On-site interview with the media planning team and other stakeholders
  • Final interview with the regional director

Key Assessment Areas:

  • Media planning and strategy skills
  • Data analysis and interpretation
  • Client management and communication skills
  • Leadership and team management skills
  • Cultural fit and alignment with dentsu's values

Application Tips:

  • Highlight relevant media planning experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with dentsu's values
  • Prepare examples of media planning strategies and data analysis to discuss during the interview

ATS Keywords: Media Planning, Strategy Development, Data Analysis, Team Leadership, Client Management, Advertising, Marketing, Taiwan, English, Mandarin Chinese

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, leadership potential, and cultural fit. Preparation should focus on demonstrating relevant experience and aligning with dentsu's values.

πŸ› οΈ Tools & Technologies

  • Media planning tools (e.g., Nielsen, Kantar, or other local tools)
  • Data analysis software (e.g., Excel, Google Analytics)
  • Presentation software (e.g., PowerPoint, Keynote)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with media planning tools and data analysis software is essential for success in this role. The ideal candidate will also have strong presentation and project management skills.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Integrity
  • Collaboration
  • Excellence
  • Diversity

Work Style:

  • Fast-paced and dynamic
  • Collaborative and inclusive
  • Data-driven and strategic
  • Results-oriented

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working collaboratively and leading teams?
  • Do you have a data-driven approach to problem-solving?
  • Are you results-oriented and committed to delivering excellence?

ASSUMPTION: dentsu values innovation, integrity, collaboration, excellence, and diversity. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a data-driven approach to problem-solving.

⚠️ Potential Challenges

  • Managing multiple client relationships and priorities
  • Keeping up with industry trends and tools
  • Leading and coaching junior team members
  • Working in a fast-paced, dynamic environment

ASSUMPTION: This role presents challenges in managing multiple client relationships and priorities, as well as leading and coaching junior team members. The fast-paced, dynamic environment may also present challenges for some candidates.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Media Planner or Media Planning Manager role, but with additional leadership responsibilities
  • In the Taiwanese advertising industry, this role is comparable to similar roles at other global advertising agencies
  • Career progression from this role could lead to a Director or Vice President role within media planning

ASSUMPTION: This role is similar to other senior media planning roles, but with additional leadership responsibilities. Career progression from this role could lead to a Director or Vice President role within media planning.

πŸ“ Sample Projects

  • Developing a media strategy for a new client launch in the Taiwanese market
  • Analyzing campaign performance data and optimizing media mix for improved results
  • Leading a team to deliver a successful media campaign for an international client

ASSUMPTION: These sample projects are designed to assess the candidate's media planning, data analysis, and team leadership skills.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the broader media planning team and the agency's overall strategy?
  • What opportunities are there for professional development and growth within the agency?
  • How does the agency support work-life balance for its employees?
  • What is the agency's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions are designed to assess the role's priorities, fit within the agency, and opportunities for professional development and growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant media planning experience and achievements
  • Prepare a cover letter that demonstrates your understanding of the role and your fit with dentsu's values
  • Prepare examples of media planning strategies and data analysis to discuss during the interview
  • Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.