📌 Core Information
🔹 Job Title: Associate Director, Media Planning
🔹 Company: dentsu
🔹 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist., Taiwan
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with Digital Performance teams to implement and execute Performance Marketing campaigns
- Managing day-to-day planning on key accounts and building media owner relationships
- Ensuring timely campaign launches and adherence to best practices
- Guiding investment towards the most appropriate partners based on commercial opportunities and trading focuses
ASSUMPTION: This role requires a strong understanding of commercial opportunities and trading focuses, as well as experience in performance marketing and media planning.
📋 Key Responsibilities
✅ Effectively runs the day-to-day planning on key accounts
✅ Builds and develops media owner relationships in order to drive market leading planning for clients
✅ Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement’s
✅ Uses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners.
ASSUMPTION: The role involves a mix of strategic planning, relationship management, and cross-functional collaboration to deliver successful campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience in media planning, performance marketing, or a related role
Required Skills:
- Proven experience in media planning and performance marketing
- Strong commercial awareness and trading focus
- Excellent relationship-building skills
- Ability to work collaboratively with cross-functional teams
- Fluency in English
Preferred Skills:
- Experience with media planning tools and platforms
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a strong background in media planning and performance marketing, along with excellent communication and collaboration skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on experience and market standards for the role in Taiwan)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range is based on market standards for the role in Taiwan, considering the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and people-based marketing.
Company Size: dentsu is a large organization with over 10,000 employees globally, providing a diverse and extensive network of resources and opportunities.
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- dentsu is a global advertising and marketing communications agency
- It offers a wide range of services, including media planning, media buying, creative, innovation, data, and technology
- The company is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: dentsu's extensive experience and global presence provide a strong foundation for supporting clients' marketing and advertising needs.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization.
Reporting Structure: The Associate Director, Media Planning reports directly to the Director of Media Planning and works closely with the Digital Performance teams.
Work Arrangement: This is an on-site role, with the primary work location being the Taipei office.
Growth Opportunities:
- Progression to a Director or Senior Director role within the media planning department
- Expansion into other areas of the business, such as creative, strategy, or account management
- International assignments or secondments to dentsu's global offices
ASSUMPTION: dentsu's large size and global presence offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The Taipei office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist., Taiwan
Geographic Context:
- Taipei is a vibrant, multicultural city with a thriving business environment
- The Xinyi District is a major commercial hub, home to many international businesses and high-end shopping centers
- Taiwan offers a high quality of life, with excellent healthcare, education, and infrastructure
Work Schedule: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The Taipei office provides a dynamic and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the team and/or additional stakeholders
- Final decision and offer
Key Assessment Areas:
- Media planning and performance marketing expertise
- Commercial awareness and trading focus
- Relationship-building and collaboration skills
- Communication and presentation skills
Application Tips:
- Highlight relevant experience in media planning and performance marketing
- Demonstrate a strong understanding of commercial opportunities and trading focuses
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare examples of successful media planning campaigns or projects
ATS Keywords: Media Planning, Performance Marketing, Client Management, Relationship Building, Campaign Execution, Commercial Awareness, Trading Focus, Cross-Department Collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the department.
🛠️ Tools & Technologies
- Media planning tools and platforms (e.g., MediaMath, Google Ad Manager, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with media planning tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Passion
- Quality
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering high-quality work and driving results
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving results and exceeding client expectations?
- Do you possess strong commercial awareness and a trading focus?
ASSUMPTION: Candidates who align with dentsu's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple client accounts and priorities simultaneously
- Adapting to the fast-paced and dynamic nature of the advertising industry
- Collaborating effectively with cross-functional teams and stakeholders
- Navigating the competitive media landscape and securing favorable partnerships
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Media Planner or Media Planning Manager position, with additional responsibilities and a focus on strategic decision-making
- In the advertising services industry, media planning roles often involve a mix of strategic planning, relationship management, and cross-functional collaboration
- Career progression may involve moving into a Director or Senior Director role within media planning, or expanding into other areas of the business
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing an opportunity to drive meaningful impact on client campaigns.
📝 Sample Projects
- Developing and executing a comprehensive media planning strategy for a major retail client
- Negotiating favorable partnerships with media owners to secure optimal placement and pricing for client campaigns
- Collaborating with cross-functional teams to launch a high-profile, integrated marketing campaign
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, as well as the importance of collaboration and relationship-building.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall media planning strategy for the agency?
- What are the key priorities for this role in the first 90 days?
- How does the team collaborate with other departments, such as creative and account management?
- What opportunities are there for professional development and growth within the agency?
- How does the agency support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful media planning campaigns or projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
