📌 Core Information
🔹 Job Title: Associate Director of Consumer Marketing
🔹 Company: Eli Lilly and Company
🔹 Location: Sydney CBD, Australia
🔹 Job Type: Part-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team to accelerate reach of Lilly medicines to patients through innovative consumer marketing strategies
- Developing and executing clear consumer campaigns to improve customer satisfaction, trust, and P/L
- Collaborating cross-functionally to ensure successful product launches, brand building, and consumer engagement initiatives
- Utilizing market research and consumer insights to identify growth opportunities and differentiate products
- Managing marketing budgets and assessing campaign effectiveness
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional environment. The ideal candidate will have experience in consumer marketing and a deep understanding of consumer behavior.
📋 Key Responsibilities
✅ Develop and deliver clear consumer campaigns that lead to customer satisfaction/trust and improve P/L
✅ Ensure strong execution excellence across priority consumer initiatives including consumer activation and patient support/retention
✅ Lead cross-functional teams to ensure successful product launches, brand building, and consumer engagement initiatives.
✅ Utilize market research and consumer insights to identify opportunities for growth and differentiation.
✅ Collaborate with brand team, medical affairs, and market access teams to optimize product positioning and messaging.
✅ Manage marketing budgets and assess the effectiveness of marketing campaigns.
✅ Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly.
✅ Foster strategic partnerships and relationships with external stakeholders, including healthcare professionals and patient advocacy groups.
ASSUMPTION: This role involves a high degree of collaboration and requires strong leadership skills to manage cross-functional teams and influence stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 5+ years of experience in consumer marketing, preferably from a consumer product good, tech, or financial industry
Required Skills:
- Ability to understand customer insights and pull through creative that is culturally relevant, engaging, and meets country regulations
- Customer journey mapping experience required. Understands and addresses leakage as consumers move from awareness to prescription to start and stay
- Experience delivering PESO in action collaborating closely with communications and media teams to drive activation
- Strong analytical skills and experience with data-driven marketing decision-making
- Excellent communication and Leadership skills (particularly in cross functional collaboration, decision making and leading without authority)
- Experience in organization change management and influence
- Ability to work collaboratively in a fast-paced and dynamic environment
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in multiple languages
ASSUMPTION: While experience in the pharmaceutical industry is not required, it would be beneficial for understanding the unique aspects of marketing pharmaceutical products.
💰 Compensation & Benefits
Salary Range: ASSUMPTION: Based on industry standards for a mid-senior level marketing role in Australia, the salary range is estimated to be AU$150,000 - AU$180,000 per annum. This is a part-time role, so the salary will be pro-rated accordingly.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and flexible work arrangements
- Employee discounts on Lilly products
Working Hours: This is a part-time role with a flexible work arrangement. The expected working hours are 30 hours per week, with the option to work remotely some days.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are typical for a company of Eli Lilly and Company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Eli Lilly and Company operates in the pharmaceutical manufacturing industry, developing and manufacturing medicines and pharmaceutical products for a wide range of medical conditions.
Company Size: Eli Lilly and Company is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the company.
Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly. The company has a long history of innovation and commitment to improving the lives of patients around the world.
Company Description:
- Eli Lilly and Company is a global healthcare leader headquartered in Indianapolis, Indiana, with operations in more than 120 countries.
- The company is committed to uniting caring with discovery to make life better for people around the world.
- Eli Lilly and Company is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions.
Company Specialties:
- Pharmaceutical Development
- Pharmaceuticals
- Biotech and Biopharmaceuticals
Company Website: http://www.lilly.com/
ASSUMPTION: Eli Lilly and Company is a well-established and reputable organization in the pharmaceutical industry, with a strong commitment to innovation and improving the lives of patients.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a high degree of expertise and experience in consumer marketing.
Reporting Structure: The Associate Director of Consumer Marketing will report directly to the Director of Consumer Marketing and will oversee a team of consumer marketers.
Work Arrangement: This is a part-time, on-site role with a flexible work arrangement. The expected working hours are 30 hours per week, with the option to work remotely some days.
Growth Opportunities:
- This role offers opportunities for career growth within the consumer marketing team or other departments within Eli Lilly and Company.
- The company encourages internal mobility and provides opportunities for employees to develop new skills and take on new challenges.
ASSUMPTION: The growth opportunities in this role will depend on the candidate's performance, the needs of the business, and the availability of suitable positions within the company.
🌍 Location & Work Environment
Office Type: Eli Lilly and Company's Sydney CBD office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Sydney CBD, Australia
Geographic Context:
- The Sydney CBD is a vibrant, multicultural neighborhood with a wide range of amenities, including restaurants, shops, and public transportation.
- Sydney is the largest city in Australia and the capital of New South Wales, offering a high quality of life and numerous opportunities for personal and professional growth.
- The Sydney CBD is home to many multinational corporations and is a major hub for the pharmaceutical industry in Australia.
Work Schedule: The expected working hours for this part-time role are 30 hours per week, with the option to work remotely some days.
ASSUMPTION: The work environment at Eli Lilly and Company's Sydney CBD office is collaborative and inclusive, with a strong focus on innovation and patient-centered care.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the consumer marketing team
- Final interview with the Director of Consumer Marketing
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and leadership skills
- Analytical skills and data-driven decision-making
- Industry knowledge and regulatory awareness
Application Tips:
- Highlight your experience in consumer marketing and customer journey mapping in your resume.
- Tailor your cover letter to explain how your skills and experience make you a strong fit for this role and Eli Lilly and Company's mission.
- Prepare examples of successful consumer marketing campaigns you have led or contributed to in the past.
ATS Keywords: Consumer Marketing, Data Analytics, Market Research, Cross-Functional Collaboration, Customer Journey Mapping, Analytical Skills, Leadership Skills, Communication Skills, Brand Building, Product Positioning, Marketing Budget Management, Strategic Partnerships, Regulatory Knowledge, Change Management, Consumer Insights, Execution Excellence
ASSUMPTION: The interview process for this role will be comprehensive and may include assessments of your marketing skills, leadership abilities, and cultural fit with Eli Lilly and Company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the business.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We do the right thing, even when no one is watching.
- Excellence: We strive to be the best at all we do.
- Customer Focus: We put customers at the center of everything we do.
Work Style:
- Collaborative: We work together to achieve our goals.
- Innovative: We embrace change and continuously seek new and better ways to do things.
- Patient-Centered: We focus on improving the lives of patients and their families.
Self-Assessment Questions:
- How do you embody Eli Lilly and Company's values in your daily work?
- Describe a time when you had to collaborate with a cross-functional team to achieve a goal. What was the outcome?
- How do you stay up-to-date with industry trends and regulatory changes in the pharmaceutical industry?
ASSUMPTION: Cultural fit is an important consideration for Eli Lilly and Company, and candidates who align with the company's values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing a team remotely and ensuring strong execution excellence across priority consumer initiatives
- Balancing the demands of a part-time role with other responsibilities
- Navigating the complex regulatory environment of the pharmaceutical industry
- Keeping up with the fast-paced and dynamic nature of the consumer marketing landscape
ASSUMPTION: The potential challenges in this role can be mitigated through strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other consumer marketing roles in the pharmaceutical industry, but may require more cross-functional collaboration and leadership without direct authority.
- Compared to consumer marketing roles in other industries, this role may have more stringent regulatory requirements and a greater focus on patient-centered care.
- Career progression in this role may involve moving into a full-time position or taking on additional responsibilities within the consumer marketing team or other departments within Eli Lilly and Company.
ASSUMPTION: The specific comparisons between this role and similar roles will depend on the candidate's experience and the needs of the business.
📝 Sample Projects
- Developing and executing a consumer campaign to launch a new pharmaceutical product in the Australian market
- Conducting market research to identify opportunities for growth and differentiation in the consumer marketing space
- Collaborating with cross-functional teams to optimize product positioning and messaging for a pharmaceutical brand
ASSUMPTION: The specific sample projects for this role will depend on the candidate's experience and the needs of the business.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall consumer marketing strategy for Eli Lilly and Company?
- What are the key priorities for this role in the first 90 days?
- How does Eli Lilly and Company support the professional development of its employees?
- What is the company's approach to work-life balance for part-time employees?
- How does Eli Lilly and Company foster innovation and continuous learning in the consumer marketing space?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience in consumer marketing, customer journey mapping, and data-driven decision-making
- Write a cover letter explaining how your skills and experience make you a strong fit for this role and Eli Lilly and Company's mission
- Prepare examples of successful consumer marketing campaigns you have led or contributed to in the past
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
