Associate Director of Digital Content

📌 Core Information

🔹 Job Title: Associate Director of Digital Content

🔹 Company: Lilly

🔹 Location: Indianapolis, Indiana, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with some travel expected)

🚀 Job Overview

Key aspects of this role include:

• Developing innovative content and channel strategies for global communications
• Creating engaging and persuasive content tailored for various platforms
• Collaborating with cross-functional teams to meet tight deadlines
• Adapting content based on trends and performance data
• Building connections with stakeholders and influencers

ASSUMPTION: This role requires a high level of creativity, strong project management skills, and the ability to work effectively in a fast-paced, complex corporate environment.

📋 Key Responsibilities

✅ Develop and implement content marketing strategies that align with business goals and enhance brand reputation

✅ Create clear, engaging, and persuasive content for various platforms, ensuring it reflects the brand voice and messaging

✅ Collaborate with Communications directors and subject matter experts to craft consistent and compelling storytelling

✅ Manage editorial calendars to align with company strategic initiatives and optimize content performance

✅ Analyze market trends, audience preferences, and performance insights to optimize content as needed

✅ Lead team members and/or vendors to ensure projects are completed on time and to a high standard

✅ Travel domestically and internationally as business needs emerge

ASSUMPTION: This role may require working on multiple projects simultaneously, so strong organizational skills and the ability to manage priorities effectively are crucial.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, journalism, or a related field

Experience: 8+ years of experience in content marketing or communications

Required Skills:

• Strong writing skills: Ability to craft clear, engaging, and persuasive content for various platforms
• Proven experience leading team members and/or vendors
• Audience personalization expertise: Advanced understanding of how to convey a consistent message while shifting content approach for the specific platform and audience
• Content marketing knowledge: Apply content marketing principles, including SEO and audience targeting, to develop strategic plans that resonate with core audiences
• Social media proficiency: Advanced understanding of social media platforms and strategies for audience engagement and growth
• Brand strategy insight: Knowledge of brand positioning, voice, and messaging to ensure consistency across communications
• Research and analysis: Ability to understand market trends, audience preferences, and performance insights to quickly and appropriately optimize content as needed
• Creative thinking: Collaborate with other writers and team designers to generate innovative ideas that resonate with target audiences
• Relationship-building: Experience in networking and collaborating with stakeholders and influencers
• Adaptability: Willingness to stay updated on industry content trends and evolving brand strategies and adjust outcomes accordingly

Preferred Skills:

• Master’s degree
• Knowledge of various digital marketing and PR tactics
• Understanding of on-trend video and photo content creation, interviewing, scripting, etc.
• Experience with content management systems and publishing platforms
• Proficiency in Adobe design, content, and PM software, including Workfront
• Experience working in a complex corporate environment
• Experience working in a highly regulated industry

ASSUMPTION: While a Master’s degree is preferred, a Bachelor’s degree with relevant experience may be considered.

💰 Compensation & Benefits

Salary Range: $122,250 - $179,300 (actual compensation will depend on a candidate’s education, experience, skills, and geographic location)

Benefits:

• 401(k)
• Pension
• Vacation benefits
• Medical benefits
• Dental benefits
• Vision benefits
• Prescription drug benefits
• Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• Life insurance
• Death benefits
• Time off and leave of absence benefits
• Well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Lilly is a global healthcare leader in the pharmaceutical manufacturing industry, focusing on developing and delivering life-changing medicines to people around the world.

Company Size: Lilly has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly, with a vision to turn science into healing and make life better for people worldwide.

Company Description:

• Lilly is committed to helping individuals with disabilities actively engage in the workforce, ensuring equal opportunities for all job applicants.
• The company offers a comprehensive benefits package, including health insurance, retirement plans, and well-being benefits.
• Lilly is proud to be an EEO employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Company Specialties:

• Pharmaceutical Development
• Pharmaceuticals
• Biotech
• Biopharmaceuticals

Company Website: www.lilly.com

ASSUMPTION: Lilly's commitment to diversity, inclusion, and employee well-being contributes to a positive work environment that supports the success of its employees.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and leadership in content marketing and communications.

Reporting Structure: The Associate Director of Digital Content will report directly to the Senior Director of Content and Editorial, Global Communications.

Work Arrangement: This is an on-site position with some domestic and international travel expected as business needs emerge.

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the Global Communications department
• Opportunities to lead and mentor junior team members, fostering professional growth within the team
• Chance to work on high-impact projects that contribute to Lilly's global brand and reputation

ASSUMPTION: Successful candidates will have a strong track record of driving results in content marketing and communications, with a proven ability to lead teams and manage multiple projects simultaneously.

🌍 Location & Work Environment

Office Type: Lilly's headquarters in Indianapolis, Indiana, offers a modern and collaborative work environment with state-of-the-art facilities and amenities.

Office Location(s): Lilly Corporate Center, Indianapolis, Indiana 46285, US

Geographic Context:

• Indianapolis is the capital and most populous city in Indiana, with a population of over 875,000 people.
• The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues.
• Indianapolis is also home to a thriving food and beverage industry, with a wide range of restaurants and craft breweries.

Work Schedule: The work schedule for this role is Monday through Friday, with some flexibility for remote work as needed.

ASSUMPTION: The Indianapolis office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Lilly careers website
• Phone or video screening with the hiring manager or a member of the HR team
• In-depth phone or video interview with the hiring manager and other key stakeholders
• Final in-person or video interview with senior leadership
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Content creation and strategy development skills
• Leadership and team management abilities
• Adaptability and resilience in a fast-paced environment
• Strong communication and interpersonal skills
• Alignment with Lilly's brand voice and messaging

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing and communications experience, as well as any relevant leadership or team management roles.
• Prepare examples of your best work, demonstrating your ability to create engaging and persuasive content for various platforms.
• Be ready to discuss your approach to content marketing, audience personalization, and brand strategy during the interview.
• Research Lilly's brand, values, and recent projects to show your enthusiasm for the role and the company.

ATS Keywords: Content Marketing, Digital Content, Strategic Planning, Brand Voice, Audience Personalization, Team Leadership, Project Management, Adobe Workfront, Lilly

ASSUMPTION: The interview process for this role may include assessments of both hard and soft skills, as well as a review of the candidate's portfolio or work samples.

🛠️ Tools & Technologies

• Adobe design, content, and PM software, including Workfront
• Content management systems and publishing platforms
• Social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
• Project management tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Proficiency in the listed tools and technologies is preferred, but not required. Lilly provides training and development opportunities to help employees build the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all aspects of our work
• Excellence: Pursuing the highest standards of quality and performance in everything we do
• Customer Focus: Putting the needs of our customers first in all that we do
• Inclusion: Fostering an inclusive environment where everyone feels valued and respected
• Collaboration: Working together to achieve common goals and drive results
• Creativity: Encouraging innovation and new ideas to improve our work and our world

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement
• Opportunities for professional growth and development
• Strong commitment to diversity, inclusion, and work-life balance

Self-Assessment Questions:

• How do you align with Lilly's commitment to integrity and excellence in your approach to work?
• Can you provide an example of a time when you demonstrated strong customer focus and collaboration to achieve a common goal?
• How do you foster an inclusive environment where everyone feels valued and respected in your team dynamics?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Lilly's values and work style, with a proven track record of driving results in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
• Working in a highly regulated industry may present unique challenges and compliance requirements
• Adapting to evolving brand strategies and content trends may require continuous learning and professional development
• Travel requirements may impact work-life balance for some candidates

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, with a strong focus on results, adaptability, and continuous improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on digital content and channel strategies, rather than traditional print or broadcast media
• Industry-specific context: Pharmaceutical and biotechnology industries have unique regulatory requirements and competitive landscapes
• Career path comparison: This role offers opportunities for advancement to Director or Vice President levels within the Global Communications department

ASSUMPTION: While this role shares similarities with other content marketing and communications positions, its unique focus on digital content and channel strategies sets it apart from related roles.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch, including audience segmentation, channel selection, and messaging frameworks
• Creating a series of engaging and persuasive blog posts or articles to educate target audiences on a specific topic or product feature
• Managing an editorial calendar for a corporate website, ensuring content is optimized for search engines and aligned with business goals and brand messaging

ASSUMPTION: Successful candidates will be able to provide specific examples of their work in content marketing and communications, demonstrating their ability to drive results in a variety of projects and contexts.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Global Communications department, and how this role fits into the broader organization?
• How does Lilly support the professional growth and development of its employees, particularly in the Global Communications department?
• Can you provide an example of a recent content marketing or communications campaign that Lilly has executed, and how this role contributed to its success?
• How does Lilly approach diversity, inclusion, and work-life balance in its hiring and retention strategies?
• What are the most significant challenges facing the Global Communications department in the coming year, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing and communications experience, as well as any relevant leadership or team management roles.
• Prepare examples of your best work, demonstrating your ability to create engaging and persuasive content for various platforms.
• Be ready to discuss your approach to content marketing, audience personalization, and brand strategy during the interview.
• Research Lilly's brand, values, and recent projects to show your enthusiasm for the role and the company.
• Follow up with the hiring manager or HR contact within one week of submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.