📌 Core Information
🔹 Job Title: Associate Director of Digital Marketing
🔹 Company: Paralyzed Veterans of America
🔹 Location: National - Washington, DC
🔹 Job Type: Full-Time
🔹 Category: Non-profit Organizations
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in office, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Leading PVA’s digital fundraising revenue and managing digital campaigns
- Overseeing digital strategies, optimizing campaigns, and driving donor engagement
- Managing a team of digital experts and collaborating with various departments
- Proactively exploring and adopting new technologies and strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and best practices.
📋 Key Responsibilities
✅ Develop and drive a forward-looking strategic plan for PVA’s digital revenue
✅ Lead the digital fundraising strategy and execution for all development campaigns
✅ Oversee digital agency to meet Key Performance Indicators (KPIs) on time and on budget
✅ Plan and implement digital fundraising campaigns, ensuring cost efficiency and high conversion rates
✅ Collaborate with creative and content teams to develop compelling digital assets
✅ Explore and implement relevant new technologies to improve PVA’s return on investment and donor engagement
✅ Regularly report digital analytics to the Development Teams to inform ongoing and future campaigns
✅ Collaborate with the Communications team to build strategic webpages for PVA development
✅ Collaborate with the Finance and Data Teams to implement new payment platforms and digital fundraising tools
✅ Deeply understand PVA’s audiences and build meaningful lifecycle journeys that keep them engaged
✅ Empower direct reports to manage their own workloads, discover and proactively pursue opportunities to improve PVA’s fundraising, and set a path for each direct report’s career growth
✅ Build and/or maintain internal team expertise to ensure effective oversight of third-party vendors
ASSUMPTION: This role involves a high level of strategic planning, project management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field
Experience: Minimum five years of experience managing digital fundraising campaigns with multiple channels of engagement with a focus on fundraising goals
Required Skills:
- Expertise in paid media, SEO, SEM, social media, email marketing, content marketing, website optimization, and analytics
- Experience managing budgets, digital agencies, and multi-channel marketing campaigns
- Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and automation tools
- Strong interpersonal skills with ability to collaborate across teams, set reasonable expectations, and produce quality deliverables
- Demonstrated ability to get to the heart of issues, prioritize workload, and navigate competing requests from PVA development departments to find compromises
- Clear communicator with ability to manage third-party vendors in a professional, timely way while holding those vendors accountable to ambitious goals
- Deep understanding of KPIs and the technical skills to measure them for accurate and meaningful reporting to the Development Team and Executive Committee
- Knowledge of Salesforce and Salesforce Marketing Cloud, ability to manage data in various formats and transfer between systems, build emails, create automated journeys and understand the payment platforms and the back-end data mapping required
Preferred Skills:
- Expertise in increasing donor value, including one-time donor gift amounts and sustainer lifecycles
- Understanding of audience segmentation and donor lifecycle
- Embraces change, uses data and analytics to drive continuous learning and innovation
- Ability to manage competing projects and meet deadlines in a dynamic environment
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on fundraising, and experience managing teams and projects.
💰 Compensation & Benefits
Salary Range: $95,000.00 - $115,000.00 Salary
Benefits:
- Hybrid work schedule (2 days in office, 3 days remote)
- Employer-Paid Benefits (Medical Insurance, Basic Life Insurance, Long-term Disability)
- Healthcare Insurance (Affordable Medical, Vision, and Dental options for team members and their families)
- Optional Insurance (Accident, Critical Illness, Short-Term Disability, and more)
- 401k Match (401k retirement savings plan with a guaranteed employer contribution and matching option)
- Tuition Reimbursement (Competitive reimbursement plan for education related to your role)
- Work-Life Balance (Honors 14 paid holidays, vacation leave starting at 15 days per year, and sick leave with no limit on the amount to be accrued)
- Additional Benefits (Health Savings Account with an employer contribution, Parking & Transit Spending Accounts, Flexible Spending Accounts, TicketsAtWork Membership, and more!)
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a digital marketing role with similar responsibilities and experience level in the non-profit sector.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, specifically focused on supporting veterans with spinal cord injuries and disease
Company Size: 51-200 employees, which means a mid-sized organization with opportunities for growth and collaboration
Founded: 1946, with a rich history of advocating for veterans and improving their lives
Company Description:
- Paralyzed Veterans of America (PVA) is a congressionally chartered veterans service organization
- Dedicated to advocating for veterans with spinal cord injury or disease
- Provides medical services, adaptive sports, spinal cord research and education, architecture and accessible design, disability rights, veterans benefits, vocational rehabilitation, veterans and disability law, and veterans employment
Company Specialties:
- Veterans healthcare and medical services
- Adaptive sports
- Spinal cord research and education
- Architecture and accessible design
- Disability rights
- Veterans benefits
- Vocational rehabilitation
- Veterans and disability law
- Veterans employment
Company Website: http://www.pva.org
ASSUMPTION: Working at PVA provides the opportunity to join a diverse and passionate team committed to improving the lives of veterans.
📊 Role Analysis
Career Level: Mid-level management, with the opportunity to grow and make a significant impact on the organization’s digital presence
Reporting Structure: Reports directly to the Senior Director of Direct Marketing, with the opportunity to manage a team of digital experts
Work Arrangement: Hybrid work schedule, with 2 days in the office and 3 days remote
Growth Opportunities:
- Potential to advance to a senior-level role within the organization
- Chance to expand digital marketing efforts and make a significant impact on PVA’s fundraising goals
- Opportunity to collaborate with various departments and gain a broad understanding of the organization’s operations
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally while making a meaningful impact on the lives of veterans.
🌍 Location & Work Environment
Office Type: Hybrid, with a national office located in Washington, DC
Office Location(s): 801 Eighteenth St NW, Washington, DC 20006, US
Geographic Context:
- Washington, DC is a vibrant and historic city with a strong sense of community
- PVA’s office is located in the heart of the city, providing easy access to various amenities and attractions
- The DC area offers a diverse range of housing options, cultural experiences, and outdoor recreation opportunities
Work Schedule: Standard full-time work schedule, with the flexibility to work remotely for part of the week
ASSUMPTION: Working in a hybrid environment allows for a healthy work-life balance while still fostering collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Digital marketing expertise and strategy
- Leadership and team management skills
- Problem-solving and adaptability
- Cultural fit and alignment with PVA’s mission
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
ATS Keywords: Digital Marketing, Fundraising, Campaign Management, SEO, SEM, Social Media, Email Marketing, Analytics, Budget Management, Team Management, Non-profit
ASSUMPTION: PVA’s hiring process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads Manager
- Automation tools (e.g., marketing automation platforms, CRM, email marketing software)
- Salesforce and Salesforce Marketing Cloud
- Payment platforms (e.g., Classy, PayPal)
- Data management tools (e.g., FormAssembly, Springboard)
- Analytics tools (e.g., Amazon.com, SurveyMonkey.com, CrazyEgg, Sprout Social)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Commitment to veterans
- Integrity and accountability
- Collaboration and teamwork
- Innovation and continuous learning
- Excellence in all we do
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and strategic
- Committed to PVA’s mission and values
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with PVA’s commitment to veterans and our mission to improve their lives?
- Describe a time when you had to adapt to a significant change in your work environment or strategy. How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage competing projects and deadlines in a dynamic environment?
ASSUMPTION: PVA values candidates who are passionate about their mission, collaborative, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple digital campaigns and vendors simultaneously
- Balancing strategic planning with day-to-day campaign management
- Adapting to changes in the digital landscape and PVA’s organizational priorities
- Working with a hybrid team and managing remote employees
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on fundraising and campaign management
- In the non-profit sector, digital marketing roles often require a strong understanding of the organization’s mission and the ability to align marketing efforts with its goals
- Career paths in digital marketing can vary, with opportunities for growth and advancement in both the non-profit and for-profit sectors
ASSUMPTION: This role offers a unique opportunity to apply digital marketing skills in a meaningful way, with a focus on improving the lives of veterans.
📝 Sample Projects
- Developing and executing a comprehensive digital fundraising strategy for PVA
- Managing a team of digital experts to optimize campaigns and drive donor engagement
- Collaborating with various departments to build strategic webpages and implement new payment platforms
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, with a focus on driving meaningful results for PVA.
❓ Key Questions to Ask During Interview
- How does this role fit into PVA’s overall digital strategy, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing the digital marketing team, and how can this role help address them?
- How does PVA support the professional growth and development of its employees, particularly in the digital marketing field?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does PVA foster a culture of collaboration and innovation, particularly in the digital marketing department?
ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to the role, with a focus on understanding the organization’s priorities and supporting the team’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research PVA’s mission, values, and digital marketing efforts to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
