📌 Core Information
🔹 Job Title: Associate Director of Digital Marketing
🔹 Company: Paralyzed Veterans of America
🔹 Location: National - Washington, DC
🔹 Job Type: Full-Time
🔹 Category: Non-profit Organizations
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in the office, 3 days from home)
🚀 Job Overview
Key aspects of this role include:
- Leading PVA's digital fundraising strategy and execution
- Managing digital campaigns across various channels
- Optimizing performance and maximizing ROI
- Overseeing digital agencies and collaborating with internal teams
- Empowering direct reports and driving team growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and best practices.
📋 Key Responsibilities
✅ Develop and drive a forward-looking strategic plan for PVA's digital revenue
✅ Lead the digital fundraising strategy and execution for all development campaigns
✅ Oversee digital agency to meet Key Performance Indicators (KPIs) on time and on budget
✅ Lead planning and implementation of all digital fundraising campaigns
✅ Collaborate with creative and content teams to develop compelling digital assets
✅ Explore and implement relevant new technologies to improve PVA's return on investment and donor engagement
✅ Regularly report digital analytics to the Development Teams to inform ongoing and future campaigns
✅ Report to the Executive Committee on digital fundraising performance, based on determined KPIs
✅ Collaborate with the Communications team to build strategic webpages for PVA development
✅ Collaborate with the Finance and Data Teams to implement new payment platforms and digital fundraising, marketing and communications tools
✅ Deeply understand PVA's audiences and build meaningful lifecycle journeys that keep them engaged
✅ Empower direct reports to manage their own workloads, discover and proactively pursue opportunities to improve PVA's fundraising, and set a path for each direct report's career growth
✅ Build and/or maintain internal team expertise to ensure effective oversight of third-party vendors
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field
Experience: Minimum five years of experience managing digital fundraising campaigns with multiple channels of engagement with a focus on fundraising goals
Required Skills:
- Expertise in paid media, SEO, SEM, social media, email marketing, content marketing, website optimization, and analytics
- Experience managing budgets, digital agencies, and multi-channel marketing campaigns
- Minimum five years' experience managing direct reports with a proven track record of empowering and improving their skills
- Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and automation tools
- Strong interpersonal skills with ability to collaborate across teams, set reasonable expectations, and produce quality deliverables
- Demonstrated ability to get to the heart of issues, prioritize workload, and navigate competing requests from PVA development departments to find compromises
- Clear communicator with ability to manage third-party vendors in a professional, timely way while holding those vendors accountable to ambitious goals
- Deep understanding of KPIs and the technical skills to measure them for accurate and meaningful reporting to the Development Team and Executive Committee
- Knowledge of Salesforce and Salesforce Marketing Cloud, ability to manage data in various formats and transfer between systems, build emails, create automated journeys and understand the payment platforms and the back-end data mapping required
- Expert in the digital landscape; stays on top of digital marketing trends, as well as competitor initiatives and results
- Expertise in increasing donor value, including one-time donor gift amounts and sustainer lifecycles
- Understanding of audience segmentation and donor lifecycle
- Embraces change, uses data and analytics to drive continuous learning and innovation
- Ability to manage competing projects and meet deadlines in a dynamic environment
Preferred Skills:
- Experience with Classy, PayPal, FormAssembly, Springboard, Amazon.com, SurveyMonkey.com, CrazyEgg, and Sprout Social
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on fundraising and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: $95,000.00 - $115,000.00 Salary
Benefits:
- Hybrid work schedule: Working 2 days in the office and 3 days from home
- Employer-Paid Benefits – Employer-paid benefits like Medical Insurance, Basic Life Insurance, and Long-term Disability
- Healthcare Insurance – Affordable Medical, Vision, and Dental options for team members and their families
- Optional Insurance – Including Accident, Critical Illness, Short-Term Disability, and more
- 401k Match – 401k retirement savings plan with a guaranteed employer contribution and matching option
- Tuition Reimbursement – We empower our team to be the very best they can be by offering a competitive reimbursement plan for education related to your role
- Work-Life Balance – We honor 14 paid holidays, vacation leave starting at 15 days per year, and sick leave with no limit on the amount to be accrued
- Additional Benefits – Health Savings Account with an employer contribution, Parking & Transit Spending Accounts, Flexible Spending Accounts, TicketsAtWork Membership, and more!
Working Hours: 40 hours per week
ASSUMPTION: The salary range and benefits package are competitive for the non-profit sector and reflect the importance of this role to PVA's mission.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, focusing on veterans' healthcare, adaptive sports, spinal cord research and education, architecture and accessible design, disability rights, veterans benefits, vocational rehabilitation, veterans and disability law, and veterans employment
Company Size: 51-200 employees, with a national presence and a significant impact on the lives of veterans and people with disabilities
Founded: 1946, with a rich history and a strong commitment to empowering veterans and people with disabilities
Company Description:
- Since 1946, Paralyzed Veterans of America has been on a mission to change lives and build brighter futures for our seriously injured heroes
- The organization was founded by a band of service members who came home from World War II with a spinal cord injury
- They made a decision not just to live, but to live with dignity as contributors to society. They created Paralyzed Veterans of America, an organization dedicated to veterans service, medical research and civil rights for people with disabilities
- Today, the work continues to create an America where all veterans and people with disabilities, and their families, have everything they need to live full and productive lives
Company Specialties:
- veterans healthcare and medical services
- adaptive sports
- spinal cord research and education
- architecture and accessible design
- disability rights
- veterans benefits
- vocational rehabilitation
- veterans and disability law
- and veterans employment
Company Website: http://www.pva.org
ASSUMPTION: PVA is a well-established and highly regarded non-profit organization with a strong commitment to its mission and the communities it serves.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development
Reporting Structure: Reports directly to the Senior Director of Direct Marketing, with oversight of a team of digital experts
Work Arrangement: Hybrid, with 2 days in the office and 3 days from home
Growth Opportunities:
- Potential to advance to a senior leadership role within the organization
- Chance to make a significant impact on PVA's digital fundraising efforts and overall mission
- Opportunities to learn and develop skills in a dynamic and collaborative work environment
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally while making a meaningful impact on the lives of veterans and people with disabilities.
🌍 Location & Work Environment
Office Type: National headquarters in Washington, DC, with additional service offices across the country
Office Location(s): 801 Eighteenth St NW, Washington, DC 20006, US
Geographic Context:
- Washington, DC, is the capital of the United States and is home to numerous national institutions, including PVA's national headquarters
- The city offers a rich cultural scene, with numerous museums, theaters, and historical sites
- Washington, DC, is also a hub for political and policy-related activities, providing ample opportunities for networking and professional development
Work Schedule: Monday-Friday, with flexible hours to accommodate the hybrid work arrangement
ASSUMPTION: The national headquarters location offers a unique blend of historical and cultural experiences, as well as ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership skills and team management abilities
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with PVA's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Be prepared to discuss your strategic approach to digital fundraising and your ability to manage and grow a team
- Showcase your understanding of PVA's mission and how your skills and experience align with the organization's goals
- Prepare questions to ask the interviewer about the role, the team, and PVA's digital marketing strategy
ATS Keywords: Digital Marketing, Fundraising, Strategy, Leadership, Team Management, Analytics, SEO, SEM, Social Media, Email Marketing, Content Marketing, Budget Management, Campaign Management, Non-profit, Veterans Services, Disability Rights
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their skills and qualifications in detail.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads Manager
- Automation tools
- Salesforce
- Salesforce Marketing Cloud
- Classy
- PayPal
- FormAssembly
- Springboard
- Amazon.com
- SurveyMonkey.com
- CrazyEgg
- Sprout Social
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Accountability
- Innovation
- Collaboration
- Empowerment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Committed to PVA's mission and values
- Results-focused and proactive
Self-Assessment Questions:
- How do your personal values align with PVA's core values?
- Can you provide an example of a time when you had to adapt to a significant change in a digital marketing campaign, and how did you ensure its success?
- How do you approach building and maintaining effective working relationships with third-party vendors?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with PVA's values and work style preferences.
⚠️ Potential Challenges
- Managing competing projects and priorities in a dynamic environment
- Navigating the unique needs and constraints of the non-profit sector
- Balancing the demands of digital marketing with the organization's overall mission and goals
- Working with a diverse team of stakeholders, including internal teams and external vendors
- Keeping up with the latest digital marketing trends and technologies
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on fundraising and has a direct impact on PVA's mission to support veterans and people with disabilities
- This role requires a unique blend of digital marketing expertise and a deep understanding of the non-profit sector and its specific challenges and constraints
- Career progression in this role may differ from more traditional digital marketing paths, offering unique opportunities for growth and development within the non-profit sector
ASSUMPTION: Applicants should be prepared to discuss the unique aspects of this role and how their skills and experience make them a strong fit for this specific opportunity.
📝 Key Questions to Ask During Interview
- Can you describe the current state of PVA's digital fundraising efforts and where this role fits into the organization's long-term strategy?
- How does the team collaborate with other departments, such as Corporate Development, Major Gifts, and Direct Marketing, to ensure donor stewardship and maximize ROI?
- What are the biggest challenges facing PVA's digital marketing efforts, and how can this role help address them?
- How does PVA support the professional development and growth of its employees, particularly in the digital marketing team?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported to the Development Team and Executive Committee?
ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to PVA's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for a phone or video screening with the hiring manager, followed by in-depth interviews with the hiring manager and other team members, and a final interview with senior leadership
- Be ready to discuss your strategic approach to digital fundraising and your ability to manage and grow a team
- Prepare questions to ask the interviewer about the role, the team, and PVA's digital marketing strategy
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
