📌 Core Information
🔹 Job Title: Associate Director of Online Marketing - Factor Europe (m/f/x)
🔹 Company: HelloFresh
🔹 Location: Amsterdam, North Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Leadership in digital performance marketing across multiple European markets
- Strategic planning and execution of paid digital campaigns (Search, Social, Display, Video)
- Creative direction and optimization of ad assets in collaboration with brand and design teams
- Leveraging AI tools and automation platforms for content production, workflow streamlining, and targeting enhancement
- Cross-functional collaboration with Data, CRM, Product, and Brand teams to align online marketing with broader customer lifecycle goals
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Lead strategy, execution, and optimization of digital performance campaigns across multiple European markets
✅ Drive creative strategy in collaboration with brand and design teams to produce high-performing, locally resonant ad assets
✅ Leverage AI tools and automation platforms to brief/produce content, streamline workflows, enhance targeting, and maximize ROI
✅ Work with high-performing teams of channel managers and specialists, fostering a culture of experimentation, innovation, and continuous improvement
✅ Work cross-functionally with Data, CRM, Product, and Brand teams to align online marketing with broader customer lifecycle goals
✅ Translate campaign results into actionable insights and present learnings regularly to leadership stakeholders
✅ Continuously evaluate new channels, tools, and automation opportunities to stay ahead in the dynamic digital marketing landscape
ASSUMPTION: This role involves a high level of autonomy and requires strong project management and cross-functional collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in performance marketing, with proven leadership in a fast-paced DTC or e-commerce environment
Required Skills:
- Proven track record managing paid media budgets and scaling customer acquisition efficiently
- Deep experience with Meta Ads, Google Ads, YouTube, and programmatic platforms
- Proficiency in AI-powered marketing tools and creative automation platforms
- Strategic mindset with the ability to zoom in on data and zoom out to vision
- Passion for data-informed storytelling and testing-led growth
- Strong project management and cross-functional collaboration skills
- Fluency in English; additional European languages a plus
Preferred Skills:
- Experience working with AI-driven automation platforms
- Familiarity with the European digital marketing landscape
ASSUMPTION: Candidates with experience in the DTC or e-commerce industry and a strong background in performance marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market research for similar roles in Amsterdam)
Benefits:
- 40% discount on Factor meals
- Paid parental leave benefits
- 50% work-from-home policy, with a budget allowance to support WFH set-up, and flexibility to work from abroad up to 8 weeks per year
- Pension and health insurance support
Working Hours: Full-time (40 hours per week), with flexibility to work from home up to 3 days per week
ASSUMPTION: The salary range is estimated based on market research for similar roles in Amsterdam and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on delivering fresh, healthy, and convenient meals directly to customers' doors.
Company Size: HelloFresh is a large organization with over 10,000 employees globally, providing a structured and well-resourced work environment.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded its operations to multiple countries across Europe, North America, and Australia.
Company Description:
- HelloFresh is a leading global food solutions group, focusing on delivering high-quality meals and recipes for different occasions.
- The company aims to change the way people eat by providing convenient, nutritious, and delicious meal solutions.
- HelloFresh is committed to sustainable and responsible sourcing of ingredients and maintaining an inclusive work environment.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: hellofresh.com
ASSUMPTION: HelloFresh's large size and global presence offer applicants opportunities for career growth and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in performance marketing.
Reporting Structure: The Associate Director of Online Marketing will report directly to the Director of Online Marketing and work closely with cross-functional teams, including Data, CRM, Product, and Brand.
Work Arrangement: This role follows a hybrid work arrangement, with employees working from home up to 3 days per week and being required to be in the office 2 days per week.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to expand responsibilities based on performance and company growth
- Access to learning and development programs to support career progression
ASSUMPTION: This role offers opportunities for career growth and development within HelloFresh's expanding European operations.
🌍 Location & Work Environment
Office Type: HelloFresh's Amsterdam office is a modern, collaborative workspace designed to facilitate productivity and creativity.
Office Location(s): Spaklerweg 52, Amsterdam, Amsterdam 1114, NL
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a high quality of life, offering a mix of urban and natural environments.
- The city is well-connected by public transportation, making it easy to commute to work.
- Amsterdam is home to a thriving tech and startup scene, providing ample networking opportunities.
Work Schedule: The standard workweek is Monday to Friday, with flexibility to work from home up to 3 days per week.
ASSUMPTION: Working in Amsterdam offers applicants a dynamic and multicultural work environment, with easy access to various amenities and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the hiring manager (Director of Online Marketing)
- Final interview with the leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cultural fit and alignment with HelloFresh's values
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past performance in digital marketing campaigns and creative optimization
- Research HelloFresh's mission, values, and recent campaigns to demonstrate your enthusiasm and understanding of the brand
ATS Keywords: Performance marketing, digital campaigns, paid media, AI tools, automation, cross-functional collaboration, customer lifecycle, data-driven decision making
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, data analysis skills, and cultural fit during the interview process.
🛠️ Tools & Technologies
- Meta Ads (Facebook, Instagram, Messenger)
- Google Ads (Search, Display, YouTube)
- Programmatic platforms (e.g., The Trade Desk, AppNexus)
- AI-powered marketing tools (e.g., Albert, Acquisio)
- Creative automation platforms (e.g., Celtra, Adform)
- Data visualization and analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with these platforms during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Quality first
- We take ownership
- We think globally
- We are data-driven
- We are customer-obsessed
- We are one team
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and experimental
- Customer-focused and customer-obsessed
- Global and inclusive
Self-Assessment Questions:
- How do you embody HelloFresh's values in your daily work?
- Can you provide an example of a time when you used data to drive a marketing decision or strategy?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with HelloFresh's company values and culture.
⚠️ Potential Challenges
- Managing multiple European markets with varying customer preferences and regulatory environments
- Keeping up with the dynamic digital marketing landscape and emerging technologies
- Balancing short-term performance goals with long-term strategic objectives
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and demonstrate their ability to adapt and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Digital Marketing Director, but with a stronger focus on performance marketing and AI-driven automation
- In comparison to other marketing roles, this position requires a higher level of data analysis and strategic thinking
- Career progression from this role could lead to a Director or Vice President of Marketing position within HelloFresh or a similar organization
ASSUMPTION: Applicants should research similar roles and industries to better understand the unique aspects of this position and how it fits within the broader marketing landscape.
📝 Sample Projects
- Developing and executing a multi-market digital campaign to launch a new product line, utilizing AI-driven content generation and targeting
- Optimizing ad spend and ROI across multiple channels and markets through data-driven analysis and A/B testing
- Collaborating with cross-functional teams to create and implement a customer lifecycle marketing strategy, integrating online and offline channels
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached data analysis, strategic planning, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Factor Europe?
- What are the key priorities for this role in the first 90 days?
- How does HelloFresh support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does HelloFresh foster a culture of innovation and experimentation within its marketing teams?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past performance in digital marketing campaigns and creative optimization
- Research HelloFresh's mission, values, and recent campaigns to demonstrate your enthusiasm and understanding of the brand
- Follow up with the HR team within 5 business days after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
