📌 Core Information
🔹 Job Title: Associate Director, Operations, GenAI Content Hub
🔹 Company: Bristol Myers Squibb
🔹 Location: Princeton, NJ, United States
🔹 Job Type: Full-Time, Hybrid (2 days on-site)
🔹 Category: Operations, Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Princeton, NJ) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Overseeing the governance, performance, and optimization of the GenAI Content Hub
- Managing escalations and ensuring flawless, on-time delivery of campaigns and tactics
- Collaborating with diverse stakeholders, including brands, WCx, BI&T, MLR, Mumbai Content Hub members, and extended partner/vendor teams
- Optimizing processes and achieving business objectives through data-driven insights
- Applying deep knowledge of commercial activation and channel strategies across multiple platforms and regions
ASSUMPTION: This role requires a high level of organization, communication, and problem-solving skills to manage multiple stakeholders and ensure smooth operations.
📋 Key Responsibilities
✅ Oversee end-to-end operations of the GenAI Content Hub, ensuring efficient workflows, adherence to timelines, and error-free delivery of marketing campaigns and tactics
✅ Monitor and analyze hub performance metrics, identifying opportunities for improvement and implementing data-driven optimizations
✅ Continuously refine processes to enhance speed, scalability, and personalization of content delivery, leveraging AI/GenAI tools and technologies
✅ Anticipate and resolve obstacles to on-time asset delivery, facilitating quick problem-solving with relevant stakeholders and clarifying responsible parties for resolution
✅ Work closely with diverse internal and external stakeholders to align resources and ensure smooth operations
✅ Govern extended partner and vendor teams, ensuring alignment with BMS objectives, quality standards, and delivery timelines
✅ Apply deep knowledge of commercial activation and channel strategies to drive effective content deployment across multiple platforms and regions
✅ Ensure all content adheres to regulatory, MLR, and brand guidelines, maintaining high standards of accuracy and compliance
ASSUMPION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to manage diverse stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in business, Marketing, Operations, or a related field; advanced degree (MBA or equivalent) preferred
Experience: Minimum 5 years of experience in operations management, preferably in marketing, content production, or creative services, with a proven track record of delivering complex projects on time
Required Skills:
- Deep understanding of commercial activation, omnichannel marketing, and digital content delivery across diverse platforms
- Demonstrated ability to design, implement, and optimize processes, ideally with experience in AI/GenAI-driven workflows
- Exceptional interpersonal and communication skills, with experience managing diverse, cross-functional, and global teams, including offshore and onsite delivery models
- Strong ability to anticipate challenges, facilitate rapid resolutions, and clarify accountability to ensure flawless execution
- Proficiency in tracking performance metrics, analyzing data insights, and leveraging analytics to improve operational efficiency
- Experience managing external vendors and partners, ensuring alignment with organizational goals and quality standards
- Working knowledge of AI/GenAI tools and their application in content creation, personalization, and process automation is a plus
- Familiarity with marketing compliance, including MLR processes, in a regulated industry (pharmaceutical or healthcare experience preferred)
- Ability to navigate and collaborate effectively in a global, matrixed organization with diverse cultural and operational dynamics
Preferred Skills:
- Experience working with GenAI tools and platforms
- Fluency in multiple languages
ASSUMPTION: Given the role's focus on operations management and stakeholder collaboration, strong communication, organizational, and problem-solving skills are crucial for success.
💰 Compensation & Benefits
Salary Range: $164,000 - $199,300 per year, plus incentive cash and stock opportunities (based on eligibility)
Benefits:
- Medical, pharmacy, dental, and vision care
- Wellbeing support, including the BMS Living Life Better program and employee assistance programs (EAP)
- Financial well-being resources and a 401(K)
- Financial protection benefits, such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection, and survivor support
- Work-life programs, including paid national holidays, optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility
- Parental, caregiver, bereavement, and military leave
- Family care services, such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder, and pet care resources
- Other perks, such as tuition reimbursement and a recognition program
Working Hours: Full-time, typically 40 hours per week, with flexible summer hours
ASSUMPTION: The salary range provided is based on the job description and industry standards for similar roles. Final compensation will be determined based on demonstrated experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees
Founded: 1887 (as a merger of two companies)
Company Description:
- Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases
- The company's portfolio of approved medicines is focused on oncology, hematology, immunology, cardiovascular disease, and fibrosis
- Bristol Myers Squibb also has a strong commitment to advancing health equity and improving health outcomes for populations disproportionately affected by serious diseases and conditions
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: www.bms.com
ASSUMPTION: Bristol Myers Squibb is a well-established company with a strong focus on innovation, research, and development, offering a wide range of benefits and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level to senior-level management role
Reporting Structure: This role reports directly to the Head of GenAI Content Hub Operations
Work Arrangement: Hybrid, with 2 days on-site at the Princeton, NJ office and remote flexibility
Growth Opportunities:
- Potential to advance to a director or senior-level role within the operations or content management functions
- Broad exposure to various aspects of marketing, content production, and operations management
- Opportunities to collaborate with and learn from diverse stakeholders, including brands, WCx, BI&T, MLR, Mumbai Content Hub members, and extended partner/vendor teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US
Geographic Context:
- Princeton, NJ, is located in Mercer County, approximately 45 miles southwest of New York City
- The area offers a mix of urban and suburban living, with a strong sense of community and access to cultural attractions, outdoor recreation, and educational institutions
- Princeton is home to several major pharmaceutical and biotechnology companies, providing ample networking opportunities within the industry
Work Schedule: Full-time, with flexible summer hours and the option to work remotely 3 days per week
ASSUMPTION: The Princeton, NJ, location offers a dynamic work environment with access to a diverse range of cultural, recreational, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews to evaluate problem-solving skills, leadership potential, and cultural fit
- Final interviews with key stakeholders, including the hiring manager and other senior leaders
- Background check and reference checks for the final candidate
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple stakeholders
- Communication and interpersonal skills, both written and verbal
- Leadership potential and ability to drive results through collaboration
- Cultural fit and alignment with Bristol Myers Squibb's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the role's responsibilities and required qualifications
- Showcase your ability to manage multiple stakeholders and drive results through collaboration
- Prepare for behavioral and situational interview questions that focus on problem-solving, leadership, and cultural fit
ATS Keywords: Operations Management, Marketing, Content Production, Commercial Activation, Omnichannel Marketing, Digital Content Delivery, Process Optimization, AI/GenAI Tools, Stakeholder Collaboration, Vendor Management, Data Analysis, Compliance, Quality Assurance
ASSUMPTION: The interview process for this role will focus on evaluating the candidate's problem-solving skills, leadership potential, and cultural fit, with a strong emphasis on managing multiple stakeholders effectively.
🛠️ Tools & Technologies
- AI/GenAI tools and platforms (e.g., IBM Watson, Google AI, Microsoft Azure AI)
- Content management systems (e.g., Adobe Experience Manager, Sitecore, Contentful)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: Familiarity with AI/GenAI tools, content management systems, and project management tools is crucial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Bristol Myers Squibb fosters a culture of innovation, encouraging employees to think creatively and challenge the status quo
- Patient focus: The company prioritizes patient needs and strives to improve health outcomes for all patients, regardless of their background or circumstances
- Integrity: Bristol Myers Squibb upholds the highest ethical standards, promoting transparency, honesty, and accountability in all aspects of its work
- Sustainability: The company is committed to sustainable business practices, minimizing its environmental impact, and contributing positively to communities
- Diversity, equity, and inclusion: Bristol Myers Squibb values diversity, fostering an inclusive work environment where all employees feel respected, valued, and empowered to succeed
Work Style:
- Collaborative: The company encourages cross-functional collaboration and teamwork to drive innovative solutions and achieve business objectives
- Agile: Bristol Myers Squibb embraces an agile work environment, empowering employees to adapt quickly to change and seize new opportunities
- Data-driven: The company relies on data insights to inform decision-making and drive continuous improvement
- Patient-centric: All work at Bristol Myers Squibb is guided by a deep commitment to improving the lives of patients and their families
Self-Assessment Questions:
- How do you approach managing multiple stakeholders with diverse perspectives and priorities?
- Can you provide an example of a time when you drove results through collaboration and effective communication?
- How do you stay organized and prioritize tasks when faced with competing demands and tight deadlines?
- How do you ensure the accuracy and compliance of content, particularly in a regulated industry?
ASSUMPTION: Candidates should assess their fit with Bristol Myers Squibb's values and work style, ensuring their personal attributes align with the company's culture and expectations.
⚠️ Potential Challenges
- Managing multiple stakeholders with diverse perspectives and priorities can be challenging, requiring strong communication and negotiation skills
- Working in a regulated industry may involve additional compliance and regulatory requirements, which can be complex and time-consuming
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with on-site colleagues
- Princeton, NJ, may have a higher cost of living compared to other regions, which could impact the overall compensation package
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to navigate them effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on managing the operations of a GenAI Content Hub, requiring a blend of operations management, marketing, and content production skills
- Compared to traditional content management roles, this position offers greater exposure to AI/GenAI tools and technologies, as well as the opportunity to drive innovation in content creation and delivery
- Career progression in this role may follow a path similar to that of a marketing or operations professional, with potential advancement to director or senior-level roles within the content management or operations functions
ASSUMPTION: Candidates should consider the unique aspects of this role and assess their fit with the required skills and responsibilities.
📝 Sample Projects
- Optimizing content delivery workflows using AI/GenAI tools to reduce turnaround times and improve accuracy
- Developing and implementing a vendor management strategy to ensure alignment with BMS objectives, quality standards, and delivery timelines
- Collaborating with cross-functional teams to create and execute a comprehensive content compliance strategy, ensuring all content adheres to regulatory, MLR, and brand guidelines
ASSUMPTION: These sample projects illustrate the diverse responsibilities and collaborative nature of the Associate Director, Operations, GenAI Content Hub role.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of the GenAI Content Hub, and what are the key performance indicators (KPIs) for this role?
- What is the company's long-term vision for the GenAI Content Hub, and how does this role contribute to that vision?
- How does the company foster collaboration and communication between on-site and remote team members?
ASSUMPTION: These questions can help candidates better understand the role's expectations, the company's long-term vision, and the work environment they can expect.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, leadership, and cultural fit
- Research Bristol Myers Squibb's mission, values, and culture to demonstrate your alignment with the company's goals and objectives
- Follow up with the hiring manager or HR representative within 7-10 days after your initial application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
