📌 Core Information
🔹 Job Title: Associate Director, Operations, GenAI Content Hub
🔹 Company: Bristol Myers Squibb
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-Time, Hybrid (2 days on-site)
🔹 Category: Operations, Marketing, Content Management
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing the governance, performance, and optimization of the GenAI Content Hub
- Managing escalations and driving flawless, on-time delivery of campaigns and tactics
- Collaborating with diverse stakeholders to optimize processes and achieve business objectives
- Applying deep knowledge of commercial activation and channel strategies
- Ensuring high standards of accuracy, compliance, and quality assurance
ASSUMPTION: This role requires a high level of organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Operational Governance: Oversee end-to-end operations, ensuring efficient workflows, adherence to timelines, and error-free delivery of marketing campaigns and tactics.
✅ Performance Tracking: Monitor and analyze performance metrics, identifying opportunities for improvement and implementing data-driven optimizations.
✅ Process Optimization: Continuously refine processes to enhance speed, scalability, and personalization of content delivery, leveraging AI/GenAI tools and technologies.
✅ Escalation Management: Anticipate and resolve obstacles to on-time asset delivery, facilitating quick problem-solving with relevant stakeholders and clarifying responsible parties for resolution.
✅ Stakeholder Collaboration: Work closely with diverse internal and external stakeholders, including brand teams, WCx, BI&T, MLR, and offshore/onsite Mumbai Content Hub members, to align resources and ensure smooth operations.
✅ Vendor and Partner Management: Govern extended partner and vendor teams, ensuring alignment with BMS objectives, quality standards, and delivery timelines.
✅ Cross-Channel Expertise: Apply deep knowledge of commercial activation and channel strategies to drive effective content deployment across multiple platforms and regions.
✅ Compliance and Quality Assurance: Ensure all content adheres to regulatory, MLR, and brand guidelines, maintaining high standards of accuracy and compliance.
ASSUMPTION: This role may require occasional work outside of regular business hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in business, Marketing, Operations, or a related field; advanced degree (MBA or equivalent) preferred.
Experience: Minimum 5 years of experience in operations management, preferably in marketing, content production, or creative services, with a proven track record of delivering complex projects on time.
Required Skills:
- Proven experience in operations management, with a focus on process optimization and improvement
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills, with the ability to manage cross-functional teams
- Familiarity with AI/GenAI tools and their application in content creation and process automation
- Knowledge of marketing compliance, including MLR processes, in a regulated industry (pharmaceutical or healthcare experience preferred)
- Ability to navigate and collaborate effectively in a global, matrixed organization with diverse cultural and operational dynamics
Preferred Skills:
- Experience with AI/GenAI-driven workflows and tools
- Fluency in multiple languages
- Experience working with offshore teams
ASSUMPTION: Candidates with experience in the pharmaceutical or healthcare industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $164,000 - $199,300 per year, plus incentive cash and stock opportunities (based on eligibility). Final, individual compensation will be decided based on demonstrated experience.
Benefits:
- Medical, pharmacy, dental, and vision care
- Wellbeing support, including the BMS Living Life Better program and employee assistance programs (EAP)
- Financial well-being resources and a 401(K)
- Short- and long-term disability, life insurance, supplemental health insurance, business travel protection, and survivor support
- Paid national holidays, optional holidays, and Global Shutdown Days between Christmas and New Year’s holiday
- Up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility
- Parental, caregiver, bereavement, and military leave
- Family care services, including adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder, and pet care resources
- Tuition reimbursement and a recognition program
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement (2 days on-site).
ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for similar roles. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees. As a large organization, Bristol Myers Squibb offers extensive resources, opportunities for career growth, and a well-established company culture.
Founded: 1887. With over a century of experience, Bristol Myers Squibb has a rich history and a strong reputation in the pharmaceutical industry.
Company Description:
- Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases.
- The company has a diverse portfolio of products and a pipeline of potential therapies, leveraging translational medicine and data analytics to understand how to deliver the right medicine to the right patient at the right time.
- Bristol Myers Squibb is committed to promoting health equity and improving health outcomes for populations disproportionately affected by serious diseases and conditions through the Bristol Myers Squibb Foundation.
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
Company Website: www.bms.com
ASSUMPTION: Bristol Myers Squibb's extensive resources and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into a director or management role.
Reporting Structure: This role reports directly to the Director of Operations, GenAI Content Hub, and may oversee a team of operations managers or coordinators.
Work Arrangement: Hybrid, with 2 days on-site at the Princeton, NJ office. The role may require occasional travel to other BMS offices or client sites.
Growth Opportunities:
- Potential to advance to a director or management role within the operations or content management functions
- Opportunities to gain experience in a global, matrixed organization and work with diverse teams
- Possibility to expand responsibilities based on performance and organizational needs
ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic, fast-paced environment and work with cutting-edge technology in the content creation and management space.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US
Geographic Context:
- Princeton, NJ is located in central New Jersey, approximately 45 minutes from New York City and 1 hour from Philadelphia.
- The area offers a mix of urban and suburban living, with a variety of housing options, cultural attractions, and outdoor recreation opportunities.
- Princeton is home to several prestigious universities, including Princeton University, and has a vibrant intellectual and cultural community.
Work Schedule: Full-time, with a hybrid work arrangement (2 days on-site) and flexible hours to accommodate remote work.
ASSUMPTION: The Princeton office provides a modern, collaborative work environment that fosters productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral interviews to evaluate problem-solving skills, experience, and qualifications
- Case study or project presentation to assess analytical and strategic thinking
- Final round interviews with key stakeholders, including the hiring manager and other senior leaders
Key Assessment Areas:
- Problem-solving skills and ability to manage complex projects
- Communication and interpersonal skills, with the ability to collaborate with diverse teams
- Analytical and strategic thinking, with a focus on process optimization and improvement
- Familiarity with AI/GenAI tools and their application in content creation and process automation
- Knowledge of marketing compliance, including MLR processes, in a regulated industry
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the pharmaceutical or healthcare industry and the specific challenges faced by this role
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
- Be ready to discuss your familiarity with AI/GenAI tools and their application in content creation and process automation
ATS Keywords: Operations Management, Marketing, Content Production, Commercial Activation, Omnichannel Marketing, Digital Content Delivery, Process Optimization, AI/GenAI Tools, Interpersonal Skills, Communication Skills, Vendor Management, Data Analysis, Compliance, Quality Assurance, Stakeholder Collaboration, Problem Solving
ASSUMPTION: The interview process for this role may be more competitive due to the high demand for operations management and content management professionals in the pharmaceutical industry.
🛠️ Tools & Technologies
- AI/GenAI tools and platforms for content creation and process automation
- Marketing automation and project management software (e.g., Asana, JIRA, Trello)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Collaboration and communication platforms (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The specific tools and technologies used in this role may evolve as the company continues to invest in and adopt new AI/GenAI-driven workflows and tools.
👔 Cultural Fit Considerations
Company Values:
- Passion: Demonstrating a deep commitment to the company's mission and patients
- Innovation: Embracing a culture of continuous learning and improvement
- Urgency: Acting with a sense of purpose and a bias towards action
- Accountability: Taking ownership of responsibilities and delivering on commitments
- Inclusion: Fostering a diverse and inclusive work environment
- Integrity: Upholding the highest ethical standards in all aspects of work
Work Style:
- Collaborative: Working closely with diverse teams to achieve common goals
- Data-driven: Making informed decisions based on data analysis and insights
- Agile: Adapting to changing priorities and circumstances with flexibility and resilience
- Customer-focused: Prioritizing the needs and preferences of patients and customers
Self-Assessment Questions:
- How do you align with Bristol Myers Squibb's values, particularly 'Passion' and 'Innovation'?
- How do you approach collaboration with diverse teams, and can you provide an example of a successful cross-functional project?
- How do you stay up-to-date with industry trends and new technologies, particularly in the AI/GenAI space?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Bristol Myers Squibb's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, often with tight deadlines
- Navigating a complex, matrixed organization with diverse cultural and operational dynamics
- Keeping up with the latest AI/GenAI tools and technologies, as the field continues to evolve rapidly
- Balancing the needs and expectations of multiple stakeholders, including brand teams, WCx, BI&T, MLR, and offshore/onsite Mumbai Content Hub members
- Ensuring compliance with regulatory, MLR, and brand guidelines in a dynamic and fast-paced environment
ASSUMPTION: These challenges can be mitigated by strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a strong understanding of AI/GenAI tools and their application in content creation and process automation
- In the pharmaceutical industry, this role may have a greater emphasis on compliance and quality assurance, as well as a focus on regulated products and therapies
- Career progression in this role may involve advancing to a director or management position within the operations or content management functions, rather than transitioning to a different functional area
ASSUMPTION: Candidates with experience in similar roles within the pharmaceutical or healthcare industry may have an advantage in this position.
📝 Sample Projects
- Optimizing content delivery workflows using AI/GenAI-driven tools and platforms
- Developing and implementing a new content approval process to improve efficiency and reduce turnaround times
- Collaborating with cross-functional teams to create and execute a comprehensive content strategy for a new product launch
ASSUMPTION: These sample projects illustrate the types of initiatives that may be undertaken in this role, but the specific projects and priorities may vary based on the organization's needs and the individual's strengths.
❓ Key Questions to Ask During Interview
- Can you describe the current state of AI/GenAI integration within the content hub, and what are the plans for further adoption and expansion?
- How does this role fit into the broader organizational structure, and what are the opportunities for growth and development within the operations or content management functions?
- What are the most significant challenges currently facing the content hub, and how can this role help address them?
- How does the company support the professional development and growth of employees in this role?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your commitment to understanding the organization's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research Bristol Myers Squibb's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
