📌 Core Information
🔹 Job Title: Associate Director Paid Marketing DACH (m/f/x)
🔹 Company: HelloFresh
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Berlin, Germany)
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing paid advertising strategies for the DACH region
- Managing significant marketing budgets and ensuring maximum ROI
- Collaborating with cross-functional teams to ensure effective campaigns
- Leading and mentoring a team of marketing professionals
ASSUMPTION: This role requires a strategic mindset, analytical skills, and strong leadership abilities to drive customer acquisition and brand visibility in the DACH market.
📋 Key Responsibilities
✅ Strategic Planning: Develop and implement comprehensive paid advertising strategies tailored to the DACH market, aligning with overall business objectives.
✅ Campaign Management: Direct end-to-end campaign execution across channels, providing strategic guidance and collaborating with central teams managing Paid Search, Paid Social, and Display.
✅ Budget Management: Allocate, monitor, and manage significant marketing budgets effectively, ensuring optimal spend and maximum ROI.
✅ Performance Analysis: Utilize analytics tools to track, report, and analyze campaign performance, deriving actionable insights for future strategies.
✅ Collaboration: Work closely with cross-functional teams including Creative, Analytics, Product Marketing, and Brand to ensure cohesive and effective campaigns.
✅ Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of continuous learning and growth.
✅ Innovation: Identify and implement innovative strategies by staying ahead of industry trends and emerging platforms.
ASSUMPTION: This role involves a mix of strategic thinking, hands-on execution, and team leadership, requiring strong adaptability and problem-solving skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field is a must, with a Master's degree being a plus.
Experience: Minimum of 6 years in performance marketing, with a proven track record of managing and optimizing paid advertising campaigns.
Required Skills:
- Proficient in major platforms such as Google Ads, Meta Business Manager, and analytics tools like Google Analytics
- Strong analytical mindset with the ability to interpret data and make data-driven decisions
- Excellent verbal and written communication skills in both German and English
- Demonstrated experience in leading teams and managing cross-functional projects
Preferred Skills:
- Experience working in a fast-paced environment (startup, consulting)
ASSUMPTION: Candidates should have a solid background in performance marketing, with a strong understanding of paid advertising channels and analytics tools.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market standards for the role and location)
Benefits:
- Modern and comfortable working space with great co-workers in Berlin-Kreuzberg
- Discount for HelloFresh boxes and Convini products
- Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams
- Flexible working hours including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget
- Extensive Onboarding and Buddy Program
- Social events including team events, Friday beers, company runs, book club, etc.
- Discounted fitness offers with Urban Sports Club and John Reed partners, as well as yoga classes
- Well-being initiatives in cooperation with Headspace and Spill
- Childcare and company pension scheme benefit
- Company pension scheme
- Monthly allowance for the Deutschlandticket
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market standards for a similar role and location. Benefits are subject to change and may be influenced by local laws and regulations.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services (Meal Kit Delivery)
Company Size: 10,001+ employees (Global), 16,374 employees (LinkedIn)
Founded: 2011
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- From its founding in Berlin, Germany, HelloFresh has evolved from the world's leading meal kit company to the world's leading food solutions group.
- HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: hellofresh.com
ASSUMPTION: HelloFresh is a well-established company in the meal kit delivery industry, with a strong focus on sustainability, quality, and customer satisfaction.
📊 Role Analysis
Career Level: Mid-Senior level (Managerial)
Reporting Structure: This role reports directly to the Head of Marketing DACH and oversees a team of marketing professionals.
Work Arrangement: On-site in Berlin, Germany, with flexible working hours and remote work options available.
Growth Opportunities:
- Potential career progression within the Marketing department or broader HelloFresh Group
- Opportunities to work on diverse campaigns and projects, expanding skillset and knowledge
- Access to learning and development programs, as well as a yearly central Learning & Development budget for teams
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and skill development, within the Marketing department and the broader HelloFresh Group.
🌍 Location & Work Environment
Office Type: Modern and comfortable working space in Berlin-Kreuzberg
Office Location(s): Prinzenstraße 89, Berlin, Germany
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people.
- The Kreuzberg neighborhood is known for its vibrant culture, diverse food scene, and central location within Berlin.
- Berlin offers a high quality of life, with numerous parks, museums, and cultural attractions.
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: The office location in Berlin-Kreuzberg offers a dynamic and vibrant work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Final interview with the Head of Marketing DACH
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical mindset and data-driven decision-making
- Communication and leadership abilities
- Cultural fit and alignment with HelloFresh values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the DACH market and HelloFresh's business model
- Prepare examples of your past achievements in performance marketing and campaign management
ATS Keywords: Paid Marketing, DACH, Performance Marketing, Campaign Management, Budget Management, Analytics, Team Leadership, Innovation, German, English
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Manager
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in performance marketing and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Sustainability
- Customer Focus
- Responsibility
- Continuous Learning
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody HelloFresh's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign, and how did you ensure its success?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: HelloFresh values a strong cultural fit, and applicants should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a significant marketing budget and ensuring optimal spend
- Balancing strategic planning with hands-on campaign execution
- Adapting to a fast-paced and dynamic work environment
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on the DACH market and requires a strong understanding of the regional consumer landscape
- Compared to other marketing roles, this position places a greater emphasis on budget management and performance analysis
- Career progression in this role may lead to broader marketing or leadership positions within HelloFresh Group
ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experiences align with the specific requirements and challenges of the position.
📝 Sample Projects
- Developing and executing a comprehensive paid advertising strategy for a new product launch in the DACH market
- Optimizing campaign performance across multiple channels to maximize ROI and customer acquisition
- Collaborating with cross-functional teams to create and implement a targeted influencer marketing campaign
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative aspects of the role and provide insight into the types of initiatives the Associate Director Paid Marketing DACH will oversee.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the DACH market and how this role will contribute to HelloFresh's growth in the region?
- How does HelloFresh support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the DACH marketing team, and how can this role help address them?
- How does HelloFresh measure the success of its paid advertising campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams within HelloFresh Group?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the broader marketing landscape, and will help applicants better understand the expectations and opportunities of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching the DACH market, HelloFresh's business model, and the company's values and work style
- Follow up with the HR department after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
