Associate Director Paid Marketing DACH (m/f/x)

📌 Core Information - Job Title: Associate Director Paid Marketing DACH (m/f/x) - Company: HelloFresh - Location: Berlin, Germany - Job Type: Full-time, Hybrid - Category: Marketing - Date Posted: May 13, 2025 - Experience Level: 6+ years in performance marketing 🚀 Job Overview Key aspects of this role include: - Developing and implementing comprehensive paid advertising strategies tailored to the DACH market. - Managing and optimizing paid advertising campaigns across multiple channels. - Allocating, monitoring, and managing significant marketing budgets. - Analyzing campaign performance and deriving actionable insights. - Leading and mentoring a team of marketing professionals. - Collaborating with cross-functional teams to ensure cohesive and effective campaigns. ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced environment. Previous experience in a similar role or within the DACH market is preferred. 📋 Key Responsibilities - Strategic Planning: Develop and implement comprehensive paid advertising strategies tailored to the DACH market, aligning with overall business objectives. - Campaign Management: Direct end-to-end campaign execution across channels, providing strategic guidance to central teams managing Paid Search, Paid Social, and Display. - Budget Management: Allocate, monitor, and manage significant marketing budgets effectively, ensuring optimal spend and maximum ROI. - Performance Analysis: Utilize analytics tools to track, report, and analyze campaign performance, deriving actionable insights for future strategies. - Collaboration: Work closely with cross-functional teams including Creative, Analytics, Product Marketing, and Brand to ensure cohesive and effective campaigns. - Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of continuous learning and growth. - Innovation: Identify and implement innovative strategies by staying ahead of industry trends and emerging platforms. ASSUMPTION: This role involves a mix of strategic thinking, hands-on execution, and team leadership. Strong communication skills and the ability to work effectively in a dynamic environment are essential. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field is a must, and a Master's degree is a plus. - Experience: Minimum of 6 years in performance marketing, with a proven track record of managing and optimizing paid advertising campaigns. - Required Skills: - Proficiency in major platforms such as Google Ads, Meta Business Manager, and analytics tools like Google Analytics. - Strong analytical mindset with the ability to interpret data and make data-driven decisions. - Excellent verbal and written communication skills in both German and English. - Demonstrated experience in leading teams and managing cross-functional projects. - Experience working in fast-paced environments (startup, consulting). Preferred Skills: - Experience working in the DACH market. - Familiarity with the meal kit industry. ASSUMPTION: Candidates with experience in performance marketing, a strong analytical background, and proven leadership skills will be well-suited for this role. 💰 Compensation & Benefits - Salary Range: €80,000 - €120,000 per year (based on experience and market standards for a similar role in Berlin) - Benefits: - Modern and comfortable working space in Berlin-Kreuzberg. - Discount for HelloFresh boxes and Convini products. - Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams. - Flexible working hours, including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget. - Extensive Onboarding and Buddy Program. - Social events, including team events, Friday beers, company runs, book club, etc. - Discounted fitness offers with Urban Sports Club and John Reed partners, as well as yoga classes. - Well-being initiatives in cooperation with Headspace and Spill. - Childcare and company pension scheme benefit. - Monthly allowance for the Deutschlandticket. Working Hours: Full-time, typically 40 hours per week, with flexible working hours and remote work options. ASSUMPTION: The salary range is estimated based on market standards for a similar role in Berlin. The benefits package is comprehensive and designed to support work-life balance and employee well-being. 📌 Applicant Insights 🔍 Company Context - Industry: HelloFresh operates in the meal kit delivery service industry, focusing on providing affordable, home-cooked meals. - Company Size: HelloFresh is a mid-sized company with around 18 employees in the Berlin office. - Founded: HelloFresh was founded in 2018 and is backed by HelloFresh, a global leader in the meal kit industry. - Company Description: HelloFresh is committed to making home-cooked meals an everyday thing, not a luxury. They offer chef-made recipes with pre-measured ingredients, an ever-changing weekly menu, and plans for 2 or 4 people. - Company Specialties: HelloFresh specializes in delivering filling, familiar dinners at an affordable price, with a focus on convenience and quality. Company Website: everyplate.com ASSUMPTION: HelloFresh is a growing company with a strong focus on innovation and customer satisfaction. Their company culture values continuous learning and growth. 📊 Role Analysis - Career Level: This role is a senior-level position, reporting directly to the Head of Marketing DACH. - Reporting Structure: The Associate Director Paid Marketing DACH will lead a team of marketing professionals and collaborate with cross-functional teams, including Creative, Analytics, Product Marketing, and Brand. - Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. The exact work arrangement will be discussed during the interview process. - Growth Opportunities: HelloFresh offers development possibilities along with internal trainings and a yearly central Learning & Development budget for teams. There may also be opportunities for career progression within the marketing department or the broader organization. ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement. The company's commitment to learning and development is a key aspect of its culture. 🌍 Location & Work Environment - Office Type: HelloFresh's Berlin office is a modern and comfortable working space located in Kreuzberg. - Office Location: 40 W 25th St, New York, US - Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech and startup scene. Kreuzberg is a popular neighborhood known for its diverse food scene, nightlife, and cultural attractions. - Work Schedule: HelloFresh offers flexible working hours, including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget. ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a strong focus on employee well-being and work-life balance. 💼 Interview & Application Insights - Typical Process: The interview process for this role will likely include a phone or video screen, followed by on-site interviews with the hiring manager and other team members. A final interview with the Head of Marketing DACH may also be required. - Key Assessment Areas: Candidates will be assessed on their strategic thinking, analytical skills, communication skills, and leadership potential. Technical skills in performance marketing and paid advertising will also be evaluated. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your experience with paid advertising campaigns, budget management, and team leadership. - Familiarize yourself with the HelloFresh brand and be ready to discuss how your skills and experience align with the company's mission and values. ATS Keywords: Performance Marketing, Paid Advertising, Campaign Management, Budget Management, Data Analysis, Team Leadership, Communication, Strategic Planning, Innovation, Analytical Mindset ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview. 🛠️ Tools & Technologies - Google Ads - Meta Business Manager - Google Analytics - Other marketing and analytics tools as needed ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role. Candidates with experience using similar tools are encouraged to apply. 👔 Cultural Fit Considerations - Company Values: HelloFresh values innovation, customer focus, and continuous learning. They are committed to making home-cooked meals an everyday thing, not a luxury. - Work Style: HelloFresh fosters a collaborative, dynamic work environment with a strong focus on employee growth and development. They value diversity, inclusion, and work-life balance. - Self-Assessment Questions: - How do you align with HelloFresh's mission to make home-cooked meals an everyday thing, not a luxury? - How do you approach continuous learning and growth in your professional development? - How do you balance work and personal responsibilities in a hybrid work environment? ASSUMPTION: Candidates who share HelloFresh's values and are committed to their mission will be well-suited for this role. A strong cultural fit is essential for success in this dynamic, growing organization. ⚠️ Potential Challenges - Managing a significant marketing budget and ensuring optimal spend and maximum ROI. - Staying ahead of industry trends and emerging platforms in a fast-paced, dynamic market. - Collaborating effectively with cross-functional teams and stakeholders to ensure cohesive and effective campaigns. - Balancing strategic thinking with hands-on execution and team leadership responsibilities. ASSUMPTION: These challenges are inherent in a senior-level marketing role and require strong communication skills, strategic thinking, and the ability to work effectively in a dynamic environment. 📈 Similar Roles Comparison - Role Comparison: This role is similar to a Senior Marketing Manager or Marketing Director position in a mid-sized company. However, it is unique in its focus on the DACH market and the meal kit industry. - Industry-Specific Context: The meal kit industry is a competitive and rapidly evolving market. Candidates with experience in this industry or a related field are encouraged to apply. - Career Path Comparison: This role offers significant growth potential, with opportunities for career progression within the marketing department or the broader organization. ASSUMPTION: Candidates with experience in a similar role or industry will be well-suited for this position. However, HelloFresh is open to considering candidates from diverse backgrounds who can demonstrate their ability to thrive in this dynamic environment. 📝 Sample Projects - Developing and implementing a comprehensive paid advertising strategy for the DACH market, aligned with overall business objectives. - Managing and optimizing paid advertising campaigns across multiple channels, with a focus on maximizing ROI and minimizing waste. - Analyzing campaign performance and deriving actionable insights to inform future strategies. - Collaborating with cross-functional teams to ensure cohesive and effective campaigns that drive customer acquisition and brand visibility. - Leading and mentoring a team of marketing professionals, fostering a culture of continuous learning and growth. ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and requirements of this role. Candidates are encouraged to discuss their relevant experience and how it aligns with these projects during the interview process. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does this role fit into the broader marketing strategy for the DACH market? - What are the biggest challenges facing the DACH marketing team, and how can this role address them? - How does HelloFresh support the professional development and growth of its employees? - What is the company culture like, and how does it support work-life balance? ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. Asking thoughtful, insightful questions demonstrates a candidate's interest in and engagement with the opportunity. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for the interview by researching HelloFresh, the meal kit industry, and the DACH market. - Familiarize yourself with the key responsibilities and requirements of this role, and be ready to discuss your relevant experience and how it aligns with the company's mission and values. - Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Core Information - Job Title: Associate Director Paid Marketing DACH (m/f/x) - Company: HelloFresh - Location: Berlin, Germany - Job Type: Full-time, Hybrid - Category: Marketing - Date Posted: May 13, 2025 - Experience Level: 6+ years in performance marketing 🚀 Job Overview Key aspects of this role include: - Developing and implementing comprehensive paid advertising strategies tailored to the DACH market. - Managing and optimizing paid advertising campaigns across multiple channels. - Allocating, monitoring, and managing significant marketing budgets. - Analyzing campaign performance and deriving actionable insights. - Leading and mentoring a team of marketing professionals. - Collaborating with cross-functional teams to ensure cohesive and effective campaigns. ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced environment. Previous experience in a similar role or within the DACH market is preferred. 📋 Key Responsibilities - Strategic Planning: Develop and implement comprehensive paid advertising strategies tailored to the DACH market, aligning with overall business objectives. - Campaign Management: Direct end-to-end campaign execution across channels, providing strategic guidance to central teams managing Paid Search, Paid Social, and Display. - Budget Management: Allocate, monitor, and manage significant marketing budgets effectively, ensuring optimal spend and maximum ROI. - Performance Analysis: Utilize analytics tools to track, report, and analyze campaign performance, deriving actionable insights for future strategies. - Collaboration: Work closely with cross-functional teams including Creative, Analytics, Product Marketing, and Brand to ensure cohesive and effective campaigns. - Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of continuous learning and growth. - Innovation: Identify and implement innovative strategies by staying ahead of industry trends and emerging platforms. ASSUMPTION: This role involves a mix of strategic thinking, hands-on execution, and team leadership. Strong communication skills and the ability to work effectively in a dynamic environment are essential. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field is a must, and a Master's degree is a plus. - Experience: Minimum of 6 years in performance marketing, with a proven track record of managing and optimizing paid advertising campaigns. - Required Skills: - Proficiency in major platforms such as Google Ads, Meta Business Manager, and analytics tools like Google Analytics. - Strong analytical mindset with the ability to interpret data and make data-driven decisions. - Excellent verbal and written communication skills in both German and English. - Demonstrated experience in leading teams and managing cross-functional projects. - Experience working in fast-paced environments (startup, consulting). Preferred Skills: - Experience working in the DACH market. - Familiarity with the meal kit industry. ASSUMPTION: Candidates with experience in performance marketing, a strong analytical background, and proven leadership skills will be well-suited for this role. 💰 Compensation & Benefits - Salary Range: €80,000 - €120,000 per year (based on experience and market standards for a similar role in Berlin) - Benefits: - Modern and comfortable working space in Berlin-Kreuzberg. - Discount for HelloFresh boxes and Convini products. - Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams. - Flexible working hours, including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget. - Extensive Onboarding and Buddy Program. - Social events, including team events, Friday beers, company runs, book club, etc. - Discounted fitness offers with Urban Sports Club and John Reed partners, as well as yoga classes. - Well-being initiatives in cooperation with Headspace and Spill. - Childcare and company pension scheme benefit. - Monthly allowance for the Deutschlandticket. Working Hours: Full-time, typically 40 hours per week, with flexible working hours and remote work options. ASSUMPTION: The salary range is estimated based on market standards for a similar role in Berlin. The benefits package is comprehensive and designed to support work-life balance and employee well-being. 📌 Applicant Insights 🔍 Company Context - Industry: HelloFresh operates in the meal kit delivery service industry, focusing on providing affordable, home-cooked meals. - Company Size: HelloFresh is a mid-sized company with around 18 employees in the Berlin office. - Founded: HelloFresh was founded in 2018 and is backed by HelloFresh, a global leader in the meal kit industry. - Company Description: HelloFresh is committed to making home-cooked meals an everyday thing, not a luxury. They offer chef-made recipes with pre-measured ingredients, an ever-changing weekly menu, and plans for 2 or 4 people. - Company Specialties: HelloFresh specializes in delivering filling, familiar dinners at an affordable price, with a focus on convenience and quality. Company Website: everyplate.com ASSUMPTION: HelloFresh is a growing company with a strong focus on innovation and customer satisfaction. Their company culture values continuous learning and growth. 📊 Role Analysis - Career Level: This role is a senior-level position, reporting directly to the Head of Marketing DACH. - Reporting Structure: The Associate Director Paid Marketing DACH will lead a team of marketing professionals and collaborate with cross-functional teams, including Creative, Analytics, Product Marketing, and Brand. - Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. The exact work arrangement will be discussed during the interview process. - Growth Opportunities: HelloFresh offers development possibilities along with internal trainings and a yearly central Learning & Development budget for teams. There may also be opportunities for career progression within the marketing department or the broader organization. ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement. The company's commitment to learning and development is a key aspect of its culture. 🌍 Location & Work Environment - Office Type: HelloFresh's Berlin office is a modern and comfortable working space located in Kreuzberg. - Office Location: 40 W 25th St, New York, US - Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech and startup scene. Kreuzberg is a popular neighborhood known for its diverse food scene, nightlife, and cultural attractions. - Work Schedule: HelloFresh offers flexible working hours, including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget. ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a strong focus on employee well-being and work-life balance. 💼 Interview & Application Insights - Typical Process: The interview process for this role will likely include a phone or video screen, followed by on-site interviews with the hiring manager and other team members. A final interview with the Head of Marketing DACH may also be required. - Key Assessment Areas: Candidates will be assessed on their strategic thinking, analytical skills, communication skills, and leadership potential. Technical skills in performance marketing and paid advertising will also be evaluated. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your experience with paid advertising campaigns, budget management, and team leadership. - Familiarize yourself with the HelloFresh brand and be ready to discuss how your skills and experience align with the company's mission and values. ATS Keywords: Performance Marketing, Paid Advertising, Campaign Management, Budget Management, Data Analysis, Team Leadership, Communication, Strategic Planning, Innovation, Analytical Mindset ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview. 🛠️ Tools & Technologies - Google Ads - Meta Business Manager - Google Analytics - Other marketing and analytics tools as needed ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role. Candidates with experience using similar tools are encouraged to apply. 👔 Cultural Fit Considerations - Company Values: HelloFresh values innovation, customer focus, and continuous learning. They are committed to making home-cooked meals an everyday thing, not a luxury. - Work Style: HelloFresh fosters a collaborative, dynamic work environment with a strong focus on employee growth and development. They value diversity, inclusion, and work-life balance. - Self-Assessment Questions: - How do you align with HelloFresh's mission to make home-cooked meals an everyday thing, not a luxury? - How do you approach continuous learning and growth in your professional development? - How do you balance work and personal responsibilities in a hybrid work environment? ASSUMPTION: Candidates who share HelloFresh's values and are committed to their mission will be well-suited for this role. A strong cultural fit is essential for success in this dynamic, growing organization. ⚠️ Potential Challenges - Managing a significant marketing budget and ensuring optimal spend and maximum ROI. - Staying ahead of industry trends and emerging platforms in a fast-paced, dynamic market. - Collaborating effectively with cross-functional teams and stakeholders to ensure cohesive and effective campaigns. - Balancing strategic thinking with hands-on execution and team leadership responsibilities. ASSUMPTION: These challenges are inherent in a senior-level marketing role and require strong communication skills, strategic thinking, and the ability to work effectively in a dynamic environment. 📈 Similar Roles Comparison - Role Comparison: This role is similar to a Senior Marketing Manager or Marketing Director position in a mid-sized company. However, it is unique in its focus on the DACH market and the meal kit industry. - Industry-Specific Context: The meal kit industry is a competitive and rapidly evolving market. Candidates with experience in this industry or a related field are encouraged to apply. - Career Path Comparison: This role offers significant growth potential, with opportunities for career progression within the marketing department or the broader organization. ASSUMPTION: Candidates with experience in a similar role or industry will be well-suited for this position. However, HelloFresh is open to considering candidates from diverse backgrounds who can demonstrate their ability to thrive in this dynamic environment. 📝 Sample Projects - Developing and implementing a comprehensive paid advertising strategy for the DACH market, aligned with overall business objectives. - Managing and optimizing paid advertising campaigns across multiple channels, with a focus on maximizing ROI and minimizing waste. - Analyzing campaign performance and deriving actionable insights to inform future strategies. - Collaborating with cross-functional teams to ensure cohesive and effective campaigns that drive customer acquisition and brand visibility. - Leading and mentoring a team of marketing professionals, fostering a culture of continuous learning and growth. ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and requirements of this role. Candidates are encouraged to discuss their relevant experience and how it aligns with these projects during the interview process. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does this role fit into the broader marketing strategy for the DACH market? - What are the biggest challenges facing the DACH marketing team, and how can this role address them? - How does HelloFresh support the professional development and growth of its employees? - What is the company culture like, and how does it support work-life balance? ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. Asking thoughtful, insightful questions demonstrates a candidate's interest in and engagement with the opportunity. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for the interview by researching HelloFresh, the meal kit industry, and the DACH market. - Familiarize yourself with the key responsibilities and requirements of this role, and be ready to discuss your relevant experience and how it aligns with the company's mission and values. - Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.