📌 Core Information
🔹 Job Title: Associate Director, Paid Social
🔹 Company: IPG Mediabrands
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing the development and implementation of innovative paid social media campaigns
- Managing client relationships and ensuring client satisfaction
- Mentoring junior team members and fostering their professional growth
- Ensuring best practices are followed within client accounts and driving team success
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid social advertising and cross-channel planning.
📋 Key Responsibilities
✅ Serve as a resource for team members, providing advice, counsel, and career development opportunities
✅ Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
✅ Build trusted partnerships with clients at all levels, becoming an expert in their business
✅ Develop, document, and implement Paid Social media best practices within client accounts, staying on top of the latest digital trends, innovations, and opportunities
✅ Oversee Asana for task management and team collaboration
✅ Participate in strategic media planning and execution
✅ Oversee team structure and day-to-day operations within the team for Paid Social
✅ Recognize and act on opportunities to grow business
✅ Develop, document, and implement Paid Social media best practices within client accounts
✅ Ensure quality assurance of initial campaign sell build outs
✅ Oversee client budgets to ensure plans do not exceed Media Authorizations and report budget plans and commissions to internal finance teams
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Not specified (KINESSO does not require candidates to have a college degree)
Experience: Substantial experience in account management, planning, and/or performance media experience
Required Skills:
- Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
- Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts
- Extensive experience writing and presenting relevant information
- Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies
- Demonstrated ability to grow junior talent and help develop team skills / careers
- Knowledge of all social platforms, including understanding of buying & reporting within platforms at this level for QA and training for teams
Preferred Skills:
- Agency experience preferred
ASSUMPTION: Candidates with a proven track record in paid social advertising and a strong understanding of cross-channel planning will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $130,000 USD per year
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off
- Appreciation Weeks
- Wellness Days
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on factors such as market conditions, budgetary considerations, and the candidate's skill set and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global)
Founded: Not specified
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global advertising agency with a diverse range of clients and expertise. This role offers the opportunity to work with iconic brands and gain experience in various aspects of advertising and marketing.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role involves managing a team and may report to a Director or similar role
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to advance to a Director or similar role with experience and strong performance
- Opportunity to work on a diverse range of clients and projects, gaining broad experience in advertising and marketing
- Chance to mentor and develop junior team members, contributing to the growth and success of the team
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global advertising agency.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): New York, NY
Geographic Context:
- New York City is a major global hub for advertising and marketing
- The office is located in Midtown Manhattan, a central and vibrant business district
- The city offers a wide range of cultural, entertainment, and dining options
Work Schedule: Full-time, typically 40 hours per week, with potential for overtime during busy periods
ASSUMPTION: This role is based in a dynamic and fast-paced advertising agency environment, with a strong focus on collaboration, innovation, and client success.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a recruiter or HR representative
- In-person or virtual interview with the hiring manager and/or team members
- Final interview or presentation with senior leadership
Key Assessment Areas:
- Paid social advertising expertise and strategic thinking
- Cross-channel planning and coordination skills
- Leadership and team management abilities
- Client relationship management and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in paid social advertising and cross-channel planning
- Tailor your resume and cover letter to emphasize your fit for this role and the company's values
- Prepare for behavioral and situational interview questions that focus on your experience and skills
ATS Keywords: Paid Social, Account Management, Performance Media, Cross-Channel Planning, Team Leadership, Client Relationship Management, Digital Trends, Media Planning, Budget Management, Quality Assurance, Training, Mentorship, Social Platforms, Content Marketing, Innovation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, leadership skills, and cultural fit within the agency.
🛠️ Tools & Technologies
- Asana (for task management and team collaboration)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
- Media planning and buying tools (e.g., Mediaocean, Adform, etc.)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, etc.)
ASSUMPTION: This role requires proficiency in various social media platforms, media planning and buying tools, and analytics and reporting tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Diversity, Equity, and Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on client success
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple projects and deadlines simultaneously?
- Do you have strong leadership skills and the ability to mentor and develop junior team members?
- Are you passionate about paid social advertising and staying up-to-date with the latest trends and innovations?
ASSUMPTION: Candidates who are adaptable, results-driven, and passionate about paid social advertising will be most successful in this role and within the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously can be stressful and demanding
- Working in a fast-paced, dynamic environment may require long hours and flexibility
- The role involves managing client relationships, which can be challenging and require strong communication and problem-solving skills
- Staying up-to-date with the latest trends and innovations in paid social advertising can be time-consuming and require continuous learning
ASSUMPTION: These challenges can be mitigated by strong time management, prioritization, and communication skills, as well as a willingness to adapt and learn continuously.
📈 Similar Roles Comparison
- This role is similar to other Associate Director or Senior Manager roles in paid social advertising or performance media
- However, this role offers the opportunity to work with a diverse range of clients and projects within a large, global advertising agency
- Career progression in this role may lead to Director or similar roles, with broader responsibilities and leadership opportunities
ASSUMPTION: This role offers unique opportunities for career growth and development within a large, global advertising agency.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy for a major consumer product goods (CPG) client
- Managing a team to deliver innovative and effective campaigns for multiple clients across various industries
- Conducting regular QA of initial campaign sell build outs to ensure accuracy and adherence to best practices
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced in this role, requiring strong leadership, strategic thinking, and technical expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Social team?
- How does this role collaborate with other teams and departments within the agency?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the agency support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social advertising and cross-channel planning
- Prepare for behavioral and situational interview questions that focus on your experience and skills
- Research the company and the role to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
