Associate Director, Partnerships

📌 Core Information

🔹 Job Title: Associate Director, Partnerships

🔹 Company: 160over90

🔹 Location: London - City Road

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (4 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day partnership activations for a global sports sponsorship portfolio, focusing on Formula One
• Building and maintaining strong client relationships
• Overseeing an integrated team across various regions
• Collaborating with internal teams and external agency partners
• Delivering fully integrated client campaign outputs

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on client servicing and partnership management. The ideal candidate will have a deep understanding of the sports landscape, particularly Formula One, and experience in managing global property activations.

📋 Key Responsibilities

✅ Build strong, trusted, and lasting relationships with client counterparts

✅ Demonstrate strong people skills and aptitude for understanding, identifying, and empathizing with client requirements and responding with solutions

✅ Act as the agency’s lead in the planning and delivery of activations and initiatives in Formula One

✅ Build and maintain strong relationships and regular dialogue with relevant rights holders, ambassadors, and key stakeholders across the client’s Formula One partnership

✅ Show a consistent and accurate approach to budget forecasting and management

✅ Take the agency and client relationship lead on critical path planning and project management, client management, delivery, budgeting, reporting, and general administration

✅ Bring PR and Communications expertise to help amplify campaign messaging far and wide

✅ Working collaboratively with 160over90 functions (Strategy and Creative) to deliver fully integrated client campaign outputs

ASSUMPTION: The role involves a mix of strategic planning, project management, and client relationship building. The ideal candidate will be comfortable managing multiple projects simultaneously and working with diverse teams.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: A minimum of 15 years of agency or client-based sponsorship account management experience

Required Skills:

• Global property activation across Formula One
• Understanding of the business of sports, sports media, and sports marketing/sponsorship
• Ability to manage the development and implementation of sponsorship marketing strategy on behalf of client or company
• Ability to manage day-to-day relationships with client, agency(s), and vendors
• Comfortable managing multiple projects simultaneously
• Experience with on-site event marketing operations and logistics
• Experience with working with internal teams (account/creative) as well as other agency partners
• Superior client relationship/service skills
• Strong ability to think strategically and creatively
• Ability to problem-solve independently and in groups
• Excellent time management, written and oral communication skills
• Proficient in PowerPoint, Excel, and Word
• Ability to travel on an ad-hoc basis

Preferred Skills:

• Strong communication and interpersonal skills
• Team player
• Strong work ethic with the flexibility to navigate change in a fast-paced environment
• Excellent time management skills, ability to work calmly under pressure whilst meeting deadlines
• Understanding and interest in sports and sporting culture

ASSUMPTION: The ideal candidate will have a strong background in sponsorship account management, with a focus on Formula One activations. They will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a role of this level in London)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and collaborative work environment

Working Hours: 40 hours per week, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. The actual salary may vary depending on the candidate’s experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: 160over90 is a global marketing agency that focuses on forging stronger human connections and creating shared moments where people feel something real. They work with leading brands across various industries, including AB InBev, Amazon, Coca-Cola, and Visa.

Company Size: 160over90 has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property, and brands. The company offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow.

Company Description:

• 160over90 is an award-winning global marketing agency
• The agency offers a full-service, channel-agnostic approach
• 160over90 works with leading brands across various industries

Company Specialties:

• Branding
• Marketing
• Research & Analytics
• Strategic Development
• Design & Identity
• Digital
• Social Media
• Advertising
• Media Planning & Buying
• Content Development
• Events & Activations
• Public Relations
• Environmental
• Video
• and Photography

Company Website: http://www.160over90.com

ASSUMPTION: 160over90 is a well-established global marketing agency with a strong reputation for delivering innovative and effective marketing solutions for its clients.

📊 Role Analysis

Career Level: This role is at the senior management level, with the opportunity to lead a team and drive strategic initiatives.

Reporting Structure: The Associate Director will report directly to the Global Head of Partnerships and will oversee an integrated team across various regions.

Work Arrangement: This role is hybrid, with employees expected to work from the office 4 days per week.

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities for professional development and career progression within the agency
• Chance to work with high-profile clients and brands

ASSUMPTION: The ideal candidate will be looking for a role that offers opportunities for growth and development, both personally and professionally. They will be comfortable working in a dynamic and fast-paced environment and will thrive in a collaborative team setting.

🌍 Location & Work Environment

Office Type: 160over90’s London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 304 Park Ave S, New York, New York 10010, US

Geographic Context:

• London is a vibrant, multicultural city with a thriving business scene
• The City Road location is well-connected by public transportation
• London offers a wide range of cultural attractions, restaurants, and entertainment options

Work Schedule: The work schedule is Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and will thrive in a collaborative team setting. They will be able to manage their time effectively and prioritize their workload to meet deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Global Head of Partnerships

Key Assessment Areas:

• Client relationship management skills
• Partnership management experience
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit with the company and team

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the sports sponsorship landscape, particularly Formula One
• Showcase your ability to manage multiple projects simultaneously and work effectively with diverse teams

ATS Keywords: Client Relationship Management, Partnership Management, Campaign Management, Budget Management, Project Management, Public Relations, Communication Skills, Strategic Thinking, Creative Thinking, Problem Solving, Event Marketing, Sponsorship Marketing, Team Management, Time Management, Sports Marketing, Formula One Knowledge

ASSUMPTION: The interview process will focus on assessing the candidate’s client relationship management skills, partnership management experience, strategic thinking and problem-solving abilities, communication and interpersonal skills, and cultural fit with the company and team.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel, Word)
• Project management tools (e.g., Asana, Trello, JIRA)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will be comfortable using Microsoft Office Suite and project management tools to manage their workload and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Innovation
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering high-quality work for clients

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you a strong communicator and collaborator?
• Do you have a proven track record of delivering high-quality work for clients?

ASSUMPTION: The ideal candidate will be a strong communicator and collaborator who thrives in a dynamic and fast-paced work environment. They will have a proven track record of delivering high-quality work for clients and will be comfortable working with diverse teams.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working with diverse teams across various regions
• Navigating a fast-paced and dynamic work environment
• Building and maintaining strong client relationships

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment and will be able to manage their time effectively to meet deadlines. They will be a strong communicator and collaborator who is comfortable working with diverse teams.

📈 Similar Roles Comparison

• This role is similar to a Senior Account Manager or Account Director role in a marketing or advertising agency, with a focus on sports sponsorship activations
• Unlike other roles, this position requires a deep understanding of the Formula One landscape and specific experience in managing global property activations within this sport
• This role offers the opportunity to lead a team and drive strategic initiatives, providing a clear path for career progression within the agency

ASSUMPTION: The ideal candidate will have experience in a similar role within a marketing or advertising agency and will be looking for a role that offers opportunities for growth and development. They will have a strong understanding of the sports sponsorship landscape, particularly Formula One, and will be comfortable working in a fast-paced and dynamic environment.

📝 Sample Projects

• Managing the delivery of a global Formula One partnership activation for a major client
• Developing and implementing a sponsorship marketing strategy for a client’s global sports portfolio
• Leading a team to deliver a successful on-site event marketing operation and logistics for a major sports event

ASSUMPTION: The ideal candidate will have experience managing global property activations within Formula One and will be comfortable leading a team to deliver successful sponsorship marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does the agency support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the agency approach diversity, equity, and inclusion?
• What are the key challenges facing the agency and this role in the coming year?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to manage global property activations within Formula One
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.