📌 Core Information
🔹 Job Title: Associate Director, Partnerships
🔹 Company: 160over90
🔹 Location: London - City Road, United Kingdom
🔹 Job Type: Full-Time, Hybrid (4 days in office)
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing global sports sponsorship portfolio, focusing on Formula One
- Leading client relationships and overseeing integrated team
- Delivering activations and initiatives, ensuring consistency and efficiency
- Budget management, forecasting, and contractual asset maximization
- Collaborating with internal teams and agency partners
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on client servicing and partnership management. Experience in Formula One is a must.
📋 Key Responsibilities
✅ Build and maintain strong relationships with clients, rights holders, and stakeholders
✅ Manage day-to-day client relationship and agency team, ensuring effective delivery of activations
✅ Oversee budget forecasting and management, ensuring contractual assets are maximized
✅ Collaborate with internal teams and agency partners to deliver integrated campaign outputs
✅ Demonstrate a clear understanding of relevant sports landscapes and communicate recommendations accordingly
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong time management and multitasking skills.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 15+ years of agency or client-based sponsorship account management experience
Required Skills:
- Proven experience in global property activation across Formula One
- Understanding of the business of sports, sports media, and sports marketing/sponsorship
- Ability to manage day-to-day relationships with clients, agencies, and vendors
- Excellent time management, written, and oral communication skills
- Proficient in PowerPoint, Excel, and Word
Preferred Skills:
- Strong communication and interpersonal skills
- Team player with a strong work ethic and flexibility to navigate change
- Excellent time management skills, ability to work calmly under pressure
- Understanding and interest in sports and sporting culture
ASSUMPTION: While a bachelor's degree is required, relevant experience and industry-specific skills are highly valued for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Estimated based on industry standards for a senior marketing role in London)
Benefits:
- 4 days per week in the office
- Opportunities for collaboration and professional development
- Working with a diverse range of leading global brands
Working Hours: Full-time, 40 hours per week, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2008 (as part of WME Group)
Company Description:
- 160over90 is an award-winning global marketing agency
- Works with leading brands such as AB InBev, Amazon, Coca-Cola, and Visa
- Offers a full-service, channel-agnostic approach with a deep connection to people, places, and properties
Company Specialties:
- Branding
- Marketing
- Research & Analytics
- Strategic Development
- Design & Identity
- Digital
- Social Media
- Advertising
- Media Planning & Buying
- Content Development
- Events & Activations
- Public Relations
- Environmental
- Video & Photography
Company Website: http://www.160over90.com
ASSUMPTION: 160over90's diverse range of services and global presence offer applicants a unique opportunity to work with leading brands and gain exposure to various aspects of marketing and advertising.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Global Head of Partnerships
Work Arrangement: Hybrid (4 days in office)
Growth Opportunities:
- Potential to work with a diverse range of global brands
- Opportunities for professional development and collaboration
- Potential to progress to a leadership role within the agency
ASSUMPTION: This role offers a unique opportunity for senior-level candidates to apply their expertise in a global marketing agency setting, with potential for growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): London - City Road
Geographic Context:
- London is a major global city with a vibrant cultural scene
- City Road is a central location with easy access to public transportation
- The office is surrounded by various amenities, including restaurants, shops, and parks
Work Schedule: Full-time, 40 hours per week, with flexibility to work additional hours as needed
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth interview with the Global Head of Partnerships
- Final interview with the Global CEO or another senior leader
Key Assessment Areas:
- Client servicing and relationship management skills
- Understanding of sports marketing and sponsorship
- Problem-solving and strategic thinking abilities
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate a strong understanding of Formula One and the sports marketing landscape
- Prepare examples of successful partnership activations and initiatives you've managed
ATS Keywords: Client Relationship Management, Sponsorship Marketing, Event Marketing, Project Management, Budget Management, Public Relations, Communications, Strategic Thinking, Creative Thinking, Problem Solving, Team Management, Time Management, Interpersonal Skills, Multitasking, Sports Marketing, Formula One Knowledge
ASSUMPTION: Applicants should tailor their application materials to emphasize their relevant experience and skills, focusing on their ability to manage client relationships and deliver successful partnership activations.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with project management and communication tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Integrity
- Excellence
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong work ethic with the ability to work calmly under pressure
Self-Assessment Questions:
- How do you demonstrate strong client relationship management skills?
- Can you provide an example of a successful partnership activation you've managed?
- How do you balance multiple projects and deadlines while maintaining a high level of quality?
ASSUMPTION: Applicants should assess their fit with 160over90's company values and work style, ensuring they can thrive in a collaborative, results-driven environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse global teams and stakeholders
- Adapting to changes in client requirements and market trends
- Balancing client expectations with agency resources and capabilities
ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to changes in a dynamic, global marketing agency environment.
📈 Similar Roles Comparison
- Unlike traditional sponsorship management roles, this position focuses on Formula One and requires a deep understanding of the sport
- As part of a global agency, this role offers exposure to a wide range of brands and industries
- Compared to in-house roles, this position offers the opportunity to work with multiple clients and gain diverse experience
ASSUMPTION: Applicants should consider the unique aspects of this role within the context of the global marketing agency landscape.
📝 Sample Projects
- Managing a global Formula One partnership activation for a major brand
- Developing and executing a strategic sponsorship marketing plan for a client's portfolio of sports properties
- Collaborating with internal teams to create integrated campaign outputs for a client's partnership activations
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide examples of successful outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into the agency's overall partnership strategy?
- Can you describe the team structure and dynamics within the agency?
- How does the agency support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the agency measure the success of its partnership activations?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the agency's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful partnership activations and initiatives you've managed
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
