📌 Core Information
🔹 Job Title: Associate Director, Payer Marketing
🔹 Company: Biogen
🔹 Location: Cambridge, MA
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Biotechnology Research
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing payer marketing strategies to secure and maintain optimal access for products
- Collaborating with cross-functional teams to implement tactical recommendations
- Managing the payer marketing budget and agency relationships
- Serving as the market access point-of-contact on cross-functional brand teams
- Representing market access at legal, medical, and regulatory review meetings
ASSUMPTION: This role requires a strong understanding of payer market dynamics, project management skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Lead the development and implementation of payer tactics and pull-through resources
✅ Work with cross-functional commercial partners to develop account-specific tactical recommendations
✅ Lead execution with the Market Access National and Regional account teams on tactical plans
✅ Execute on key tactics/approaches for key payer channels (e.g., government, commercial)
✅ Partner with Data Analytics to deliver market insights that inform payer strategies, tactics, and promotional plans
✅ Execute on market research needs/gaps (e.g., Advisory Boards)
✅ Serve as market access point-of-contact on cross-functional brand teams
✅ Maintain alignment with the reimbursement marketing team in support of access and pull-through objectives
✅ Represent Market Access at Legal, Medical, and Regulatory review meetings
✅ Actively manage the payer marketing budget, the agency of record, and other vendors as needed.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple demands and priorities.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: 7+ years of pharmaceutical, biopharma industry experience, minimum 3 years in payer/reimbursement/patient services space preferred
Required Skills:
- Demonstrated understanding of payer market dynamics
- Track record of developing and executing on pull-through plans
- Strong project management skills
- Strong interpersonal skills
- Ability to collaborate, influence, and work with a wide array of internal and external stakeholders
- Experience managing multiple demands and priorities under business constraints
Preferred Skills:
- Experience in Multiple Sclerosis, Neuropsych, and/or Immunology, and their market access landscape
ASSUMPTION: Given the role's focus on payer marketing, experience in the pharmaceutical or biopharma industry, particularly in payer/reimbursement, is crucial.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Based on industry standards for a role of this level and location)
Benefits:
- Competitive benefits package
- 401(k) with company match
- Health, dental, and vision insurance
- Tuition reimbursement
- Employee stock purchase plan
Working Hours: Full-time, typically 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: Salary range is estimated based on industry standards for a role of this level and location. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 5,001-10,000 employees
Founded: 1978
Company Description:
- Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and create value for shareholders and communities.
- Biogen applies deep understanding of human biology and leverages different modalities to advance first-in-class treatments or therapies that deliver superior outcomes.
- The company takes bold risks, balanced with return on investment, to deliver long-term growth.
Company Specialties:
- Neurology
- Immunology
- Rare Diseases
Company Website: www.biogen.com
ASSUMPTION: Biogen is a well-established company with a strong focus on innovation and patient care.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports to the Senior Director, Payer Marketing
Work Arrangement: Hybrid, with 3 days on-site in Cambridge, MA
Growth Opportunities:
- Potential progression to a senior-level role within payer marketing or related functions
- Expansion of responsibilities based on performance and business needs
- Opportunities to work on diverse brands and therapeutic areas
ASSUMPTION: This role offers opportunities for growth and development within the payer marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Biogen's Cambridge, MA office is a modern, collaborative workspace
Office Location(s): 225 Binney Street, Cambridge, MA 02142
Geographic Context:
- Cambridge is a city in Massachusetts, known for its vibrant biotechnology industry and proximity to Boston
- The area offers a mix of urban and suburban living, with numerous cultural attractions and outdoor activities
- Biogen's office is located in the Kendall Square neighborhood, a hub for biotechnology and innovation
Work Schedule: Full-time, typically 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The Cambridge, MA office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with cross-functional stakeholders
- Final interview with the Senior Director, Payer Marketing
Key Assessment Areas:
- Understanding of payer market dynamics and reimbursement strategies
- Project management skills and ability to manage multiple priorities
- Collaboration and influencing skills
- Alignment with Biogen's company values and culture
Application Tips:
- Highlight relevant experience in payer marketing, project management, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
ATS Keywords: Payer Marketing, Project Management, Cross-Functional Collaboration, Market Access, Data Analytics, Market Research, Reimbursement, Pricing, Access, Influencing
ASSUMPTION: Biogen's interview process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Market research tools (e.g., SurveyMonkey, Qualtrics)
ASSUMPTION: Proficiency in Microsoft Office Suite and project management tools is essential for this role. Familiarity with data analysis and market research tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Caring Deeply
- Achieving Excellence
- Changing Lives
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and strategic in decision-making
Self-Assessment Questions:
- Do you have a proven track record of driving results through collaboration and influencing others?
- Are you comfortable working in a dynamic, fast-paced environment with multiple priorities?
- Do you thrive in a culture that values innovation, excellence, and a commitment to improving patients' lives?
ASSUMPTION: Biogen values candidates who align with their core values and can thrive in a collaborative, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple demands and priorities under business constraints
- Navigating a complex and evolving payer landscape
- Balancing short-term tactical needs with long-term strategic goals
- Working effectively with cross-functional teams and external stakeholders
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to collaborate effectively with various stakeholders.
📈 Similar Roles Comparison
- Compared to other payer marketing roles, this position has a stronger focus on cross-functional collaboration and influencing internal and external stakeholders
- In the biotechnology industry, this role is typical for a mid-level management position within payer marketing
- Career progression may include moving into a senior-level role within payer marketing or transitioning to a related function, such as market access or commercial operations
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development within the payer marketing function and the broader organization.
📝 Sample Projects
- Developing and executing a pull-through plan for a newly launched product in the MS therapeutic area
- Conducting an advisory board with key payer decision-makers to gather insights on market access barriers and opportunities
- Managing the annual payer marketing budget and agency relationships to optimize resources and maximize impact
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of collaboration and influencing skills.
❓ Key Questions to Ask During Interview
- Can you describe the current payer landscape for Biogen's key therapeutic areas, and how this role contributes to addressing market access challenges?
- How does this role collaborate with cross-functional teams, and what are the key priorities for the first 90 days in this position?
- What are the most significant challenges facing the payer marketing function, and how can this role help address them?
- How does Biogen support the growth and development of its employees, particularly in the payer marketing function?
- What is the work environment like in the Cambridge, MA office, and how does the hybrid work arrangement support employee productivity and well-being?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for the interview by researching Biogen's company values, therapeutic areas, and recent news
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
