📌 Core Information
🔹 Job Title: Associate Director, Payer Marketing
🔹 Company: Biogen
🔹 Location: Cambridge, MA
🔹 Job Type: Full-time, Hybrid (3 days onsite)
🔹 Category: Biotechnology Research
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing payer marketing strategies to secure and maintain optimal access for products
- Collaborating with cross-functional teams to create tactical recommendations
- Managing the payer marketing budget and vendor relationships
- Representing market access at legal, medical, and regulatory review meetings
- Acting as a market access point-of-contact on cross-functional brand teams
ASSUMPTION: This role requires a strong understanding of payer market dynamics, project management skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Lead the development and implementation of payer tactics and pull-through resources
✅ Work with cross-functional commercial partners to develop account-specific tactical recommendations
✅ Lead execution with the Market Access National and Regional account teams on tactical plans
✅ Execute on key tactics/approaches for key payer channels (e.g., government, commercial)
✅ Partner with Data Analytics to deliver market insights that inform payer strategies, tactics, and promotional plans
✅ Execute on market research needs/gaps (e.g., Advisory Boards)
✅ Serve as market access point-of-contact on cross-functional brand teams
✅ Maintain alignment with the reimbursement marketing team in support of access and pull-through objectives
✅ Represent Market Access at Legal, Medical, and Regulatory review meetings
✅ Actively manage the payer marketing budget, the agency of record, and other vendors as needed.
ASSUMPTION: This role involves a high level of collaboration and requires strong project management skills to balance multiple demands and priorities.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: 7+ years of pharmaceutical, biopharma industry experience, minimum 3 years in payer/reimbursement/patient services space preferred
Required Skills:
- Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, reimbursement, and access
- Track record of developing and executing on pull-through plans (specific to payers)
- Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines
- Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner
- Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
- Experience of managing multiple demands and priorities on time and under business constraints
Preferred Skills:
- Experience in Multiple Sclerosis, Neuropsych, and/or Immunology, and their market access landscape
ASSUMPTION: Given the role's focus on payer marketing, candidates with experience in the pharmaceutical or biopharma industry and a strong understanding of payer market dynamics are most likely to succeed.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Based on industry standards for a mid-level management role in biotechnology with 7+ years of experience)
Benefits:
- Competitive benefits package
- 401(k) with company match
- Health, dental, and vision insurance
- Flexible spending accounts
- Tuition reimbursement
Working Hours: Full-time, typically 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and their communities.
Company Size: Biogen has approximately 7,000 employees worldwide, making it a mid-sized company with a global presence.
Founded: 1978
Company Description:
- Biogen applies deep understanding of human biology and leverages different modalities to advance first-in-class treatments or therapies that deliver superior outcomes.
- The company takes bold risks, balanced with return on investment, to deliver long-term growth.
- Biogen offers therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.
Company Specialties:
- Biotechnology Research
- Pharmaceuticals
- Clinical Research
- Drug Development
Company Website: www.biogen.com
ASSUMPTION: Biogen's focus on innovation and patient-centric approach creates an environment that values creativity, collaboration, and continuous learning.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Senior Director, Payer Marketing and may have supervisory responsibilities for junior team members.
Work Arrangement: Hybrid (3 days onsite in Cambridge, MA)
Growth Opportunities:
- Potential advancement to a Senior Director role within the Payer Marketing team or other cross-functional leadership positions
- Expanding expertise in market access strategies and tactics
- Gaining experience working with various therapeutic areas and brands
ASSUMPTION: Given Biogen's global presence and focus on innovation, there are ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Biogen's Cambridge, MA office is a modern, collaborative workspace with an open floor plan and various amenities.
Office Location(s): 225 Binney Street, Cambridge, MA 02142
Geographic Context:
- Cambridge is a city in Middlesex County, Massachusetts, located directly across the Charles River from Boston
- The city is known for its rich history, vibrant culture, and strong educational institutions, including Harvard University and MIT
- Cambridge offers a mix of urban and suburban living, with various neighborhoods, parks, and recreational facilities
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: Biogen's Cambridge office provides a dynamic and engaging work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- First-round interview with the hiring manager and/or team members
- Second-round interview with additional stakeholders, potentially including senior leadership
- Final-round interview, which may include a case study or presentation component
Key Assessment Areas:
- Understanding of payer market dynamics and market access strategies
- Project management skills and ability to prioritize multiple demands
- Collaboration and communication skills, both written and verbal
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific examples of your experience developing and executing pull-through plans for payers
- Demonstrate your understanding of Biogen's mission and values, and how your background and skills align with the company's goals
ATS Keywords: Payer Marketing, Market Access, Pricing, Reimbursement, Pull-Through Plans, Project Management, Collaboration, Stakeholder Management, Pharmaceutical Industry, Biopharma, Biotechnology
ASSUMPTION: Biogen's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a collaborative, innovative environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce or other CRM platforms
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Familiarity with industry-standard software and tools is expected for this role, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Patient-centricity
- Integrity
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful pull-through plans for payers?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple demands and priorities?
- Do you thrive in a collaborative, innovative work culture that values creativity and continuous learning?
ASSUMPTION: Biogen's culture values innovation, collaboration, and a strong commitment to patients, making it an ideal fit for candidates who are passionate about making a meaningful impact in the biotechnology industry.
⚠️ Potential Challenges
- Managing multiple demands and priorities, often under tight deadlines
- Navigating a complex and evolving market access landscape
- Collaborating effectively with various internal and external stakeholders
- Adapting to changes in the payer environment and market dynamics
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other payer marketing roles, this position has a stronger focus on strategic planning and collaboration with cross-functional teams
- Biogen's global presence and innovative approach to drug development set it apart from other companies in the biotechnology industry
- This role offers significant growth opportunities within the company, as well as the potential to work on various therapeutic areas and brands
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive pull-through plan for a newly launched product in the Multiple Sclerosis therapeutic area
- Conducting market research to identify gaps in payer coverage and developing targeted strategies to address these gaps
- Collaborating with cross-functional teams to create a value proposition for a product in the neuropsych therapeutic area, focusing on payer market access
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Associate Director, Payer Marketing role at Biogen.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Payer Marketing department?
- How does this role contribute to Biogen's overall mission and goals?
- What are the most significant challenges facing the Payer Marketing team in the next 1-2 years, and how can this role help address them?
- How does Biogen support the professional growth and development of its employees?
- What is the company's approach to work-life balance, particularly for hybrid roles like this one?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Biogen's mission, values, and recent news, as well as the specific therapeutic areas and products mentioned in the job description
- If selected for a final-round interview, be prepared to discuss your approach to a case study or presentation component
- Follow up with the hiring manager or Talent Acquisition team after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
