📌 Core Information
🔹 Job Title: Associate Director - PR, Creator and Social
🔹 Company: 160over90
🔹 Location: London - City Road, United Kingdom
🔹 Job Type: Full-Time, Hybrid (4 days in office)
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading PR and Communications strategy for a major client's Global Partnerships portfolio, focusing on motorsport and watersport
- Ensuring alignment across various sports portfolios and collaborating with integrated client teams
- Building and maintaining senior-level relationships with key rights holders, ambassadors, and stakeholders
- Developing and executing consumer-facing content, managing best-in-class specialist third-party suppliers
- Serving as a key liaison for all communications requests from the client, efficiently channeling through appropriate rights holders and ambassadors
ASSUMPTION: This role requires a strong understanding of the motorsport industry and its media landscape, as well as extensive experience working with global rights holders and stakeholders within motorsport.
📋 Key Responsibilities
✅ Lead the development and execution of PR and Communications strategies for the client’s racing portfolio, ensuring global consistency and impact
✅ Provide senior-level oversight of other sports portfolios, ensuring alignment across PR and Communications initiatives
✅ Work closely with the client’s in-house communications teams and global agency network to ensure integrated messaging and media strategies
✅ Develop master partnership positioning and narratives with specific variations for consumer-facing campaigns
✅ Build and maintain senior-level relationships with key rights holders, ambassadors, and stakeholders across the client’s motorsport partnerships
✅ Create and oversee activation platforms, content strategies, and media amplification plans, ensuring optimal use of available assets
✅ Lead the ideation and development of consumer-facing content, managing best-in-class specialist third-party suppliers
✅ Serve as a key liaison for all communications requests from the client, efficiently channeling through appropriate rights holders and ambassadors
✅ Take a senior leadership role in on-site communications teams, providing strategic media management and amplification support at key events
✅ Guide internal communications strategies to support employee engagement and advocacy of the client’s sport partnerships
✅ Mentor and develop junior and mid-level PR professionals, ensuring continuous professional growth and high performance
✅ Serve as a key decision-maker within the PR and Communications function, ensuring alignment with the broader agency vision and client objectives
✅ Collaborate with senior leadership within 160over90 and the client’s team to drive long-term strategic planning
✅ Support the London leadership team in broader business initiatives, including new business development and strategic planning
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree (or equivalent qualification)
Experience: 5-10 years in PR and Communications within the motorsport landscape, with a proven track record of leading PR strategies for major sports partnerships, particularly in Formula 1, Motorsport, Sailing
Required Skills:
- Proven experience working with global rights holders, ambassadors, and stakeholders within motorsport
- Comprehensive knowledge of the motorsport industry, with an understanding of its media landscape and sponsorship ecosystem
- Exceptional ability to build and manage senior-level client relationships and understand complex business needs
- Deep knowledge of motorsport media and journalist networks, with strong industry relationships
- Outstanding writing and storytelling skills for media materials, executive messaging, and proposals
- Strong understanding of the digital and social media landscape as it relates to motorsport PR and Communications
Preferred Skills:
- Proven track record of developing and executing integrated PR and Communications strategies across multiple global markets
- Highly organized and detail-oriented in a fast-paced, client service-driven environment
- Strong understanding of the creative process and ability to collaborate effectively with creative teams
ASSUMPTION: Candidates with experience in a similar role or industry will have a strong advantage in this position.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a role of this level in London)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Hybrid work arrangement (4 days in office)
Working Hours: Full-time (37.5 hours per week), with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: Medium (501-1,000 employees)
Founded: 2008 (as part of WME Group)
Company Description:
- 160over90 is an award-winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real
- The agency offers a full-service, channel-agnostic approach and has a deep connection to the people, places, and properties that drive the conversation of tomorrow
- 160over90 works with leading brands such as AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon, and Visa
- The company is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property, and brands
Company Specialties:
- Branding
- Marketing
- Research & Analytics
- Strategic Development
- Design & Identity
- Digital
- Social Media
- Advertising
- Media Planning & Buying
- Content Development
- Events & Activations
- Public Relations
- Environmental
- Video
- Photography
Company Website: http://www.160over90.com
ASSUMPTION: 160over90 is a well-established global marketing agency with a strong reputation in the industry. The company's diverse range of services and clients make it an attractive place to work for marketing professionals.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Global Head of PR and Communications and works closely with the client's in-house communications teams and global agency network
Work Arrangement: Hybrid (4 days in office)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the agency
- Opportunities to work on high-profile campaigns and collaborate with leading brands
- Chance to develop leadership and mentoring skills by guiding junior and mid-level PR professionals
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the agency and take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): London - City Road, United Kingdom
Geographic Context:
- The office is located in the heart of London's tech and creative hub, with easy access to public transportation and numerous amenities
- The area is known for its vibrant culture, diverse food scene, and historic landmarks
- London offers a wide range of cultural attractions, including museums, theaters, and music venues
Work Schedule: Full-time (37.5 hours per week), with flexibility to work additional hours as needed
ASSUMPTION: The office location and work environment provide a dynamic and engaging setting for employees, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth interview with the Global Head of PR and Communications to discuss the role and the candidate's fit
- Case study or presentation to demonstrate the candidate's strategic thinking and creative problem-solving skills
- Final interview with the client's in-house communications team to discuss the candidate's fit with the client's needs and expectations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with the agency's values
- Understanding of the motorsport industry and its media landscape
Application Tips:
- Highlight relevant experience and achievements in motorsport PR and Communications
- Tailor your resume and cover letter to emphasize your fit with the role and the agency's values
- Prepare a case study or presentation that demonstrates your strategic thinking and creative problem-solving skills
- Research the agency and the client to show your understanding of their needs and expectations
ATS Keywords: PR, Communications, Motorsport, Client Relationships, Media Strategies, Content Development, Strategic Planning, Team Leadership, Stakeholder Management, Digital Media, Storytelling, Campaign Development, Employee Engagement, Mentoring, Sponsorship, Public Relations
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, as well as their understanding of the motorsport industry and its media landscape.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The tools and technologies required for this role are standard for the PR and Communications industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Accountability
- Innovation
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on delivering high-quality work and exceeding client expectations
Self-Assessment Questions:
- Do you have a proven track record of leading PR strategies for major sports partnerships, particularly in Formula 1, Motorsport, Sailing?
- Are you comfortable working in a fast-paced, client service-driven environment?
- Do you have strong writing and storytelling skills for media materials, executive messaging, and proposals?
ASSUMPTION: Candidates who are a strong cultural fit for the agency will have a strong understanding of the motorsport industry and its media landscape, as well as excellent communication and collaboration skills.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, client service-driven environment
- Keeping up with the latest trends and developments in the motorsport industry
- Balancing the needs and expectations of the client with the agency's broader vision and objectives
ASSUMPTION: The potential challenges of this role can be mitigated by strong leadership, strategic thinking, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Account Manager or Account Director role in a PR or Marketing agency, with a focus on motorsport and watersport
- However, this role requires a deeper understanding of the motorsport industry and its media landscape, as well as extensive experience working with global rights holders and stakeholders within motorsport
- Career progression from this role could lead to a Director or Vice President role within the agency, or a similar role at a competing agency or in-house with a major brand
ASSUMPTION: This role offers strong career progression opportunities for the right candidate, with the potential to advance within the agency or take on similar roles with other organizations.
📝 Sample Projects
- Developing and executing a PR and Communications strategy for a major motorsport event, including media outreach, content creation, and on-site support
- Managing a team of PR professionals to support a global sponsorship portfolio, including media relations, content development, and event management
- Collaborating with creative teams to develop innovative and engaging consumer-facing content for a motorsport brand
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to creative problem-solving and team management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader agency vision and client objectives?
- What opportunities are there for professional development and growth within the agency?
- How does the agency support work-life balance for its employees?
- What is the agency's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role and the agency's culture, as well as their fit with the agency's values and expectations.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
