Associate Director, Programmatic

📌 Core Information

🔹 Job Title: Associate Director, Programmatic

🔹 Company: New Engen

🔹 Location: Seattle, WA

🔹 Job Type: Full-Time, Remote

🔹 Category: Advertising Services

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Leading and growing a team of programmatic media managers and emerging leaders
• Developing and executing strategic channel plans for client accounts and new business opportunities
• Driving innovation and excellence in programmatic media strategies
• Collaborating cross-functionally with analytics, creative, and client teams to build integrated media strategies
• Evaluating and expanding partnerships with platforms, data providers, and publishers to support innovation and performance

ASSUMPTION: This role requires a strategic thinker with a strong background in programmatic advertising, proven leadership skills, and the ability to balance analytical chops with creative thinking.

📋 Key Responsibilities

✅ Lead and grow the programmatic media team, fostering a culture of continuous growth and operational excellence

✅ Develop and execute strategic channel plans for client accounts and new business opportunities, clearly articulating New Engen's unique POV and capabilities across Display, CTV, OLV, Audio, and Digital OOH

✅ Lead strategic initiatives and own channel excellence, maintaining best practice documentation, frameworks, and scalable processes across programmatic efforts

✅ Act as a strategic advisor on campaign structure, audience strategy, optimization tactics, and operational improvements, proposing new ways of working that enhance performance and efficiency

✅ Evaluate and expand partnerships with platforms, data providers, and publishers to support innovation and performance, vetting new tools and betas that ladder up to client success

✅ Ensure operational excellence across campaign execution, including audience strategy, measurement, and optimization

✅ Champion cross-functional collaboration with analytics, creative, and client teams to build integrated media strategies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 6+ years of experience in digital media, with at least 2 years leading teams in programmatic advertising

Required Skills:

• Proven experience developing strategic media plans across channels and verticals
• Deep understanding of programmatic media's value and how it integrates into a holistic marketing approach
• Strong analytical skills and creative thinking, with the ability to challenge convention
• Excellent client-facing and internal relationship skills
• Ability to navigate ambiguity, solve problems independently, and build scalable solutions

Preferred Skills:

• Experience with specific programmatic platforms (e.g., Google Display & Video 360, The Trade Desk, etc.)
• Fluency in data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should have a strong background in programmatic advertising, with a proven track record of driving results and leading teams.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 (applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely)

Benefits:

• Fully remote work environment with flexible hours
• Unlimited PTO
• Comprehensive health benefits
• 401(k) with company match
• Pet care perks & insurance
• Parental leave & family support
• Learning & career development opportunities
• Employee wellness programs
• Commuter & transit benefits
• Exclusive employee discounts

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is competitive for the role and experience level, with benefits tailored to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on digital marketing and programmatic advertising

Company Size: Medium-sized (201-500 employees), providing ample opportunities for growth and collaboration

Founded: 2016, with a history of rapid growth and innovation in the digital marketing landscape

Company Description:

• New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it
• The company combines a genuine passion for building brands with a relentless desire to challenge the status quo and deep digital expertise across hundreds of brands and verticals
• New Engen puts clients on the cutting edge of what’s possible in digital marketing, with a focus on programmatic advertising and integrated media strategies

Company Specialties:

• Digital Marketing
• SEM
• Google Shopping
• Social Media Advertising (Facebook, Instagram, LinkedIn, SnapChat, Twitter)
• Digital Advertising
• Amazon
• Technology
• Marketing Experimentation
• Creative
• Consulting
• Strategy + Execution
• Strategy
• Research
• and Insights

Company Website: https://www.newengen.com/

ASSUMPTION: New Engen's focus on innovation, collaboration, and continuous learning makes it an attractive place for professionals seeking to grow and make an impact in the digital marketing industry.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: Reports directly to the Senior Director of Programmatic, with potential to influence cross-functional teams and contribute to the agency's strategic direction

Work Arrangement: Remote (US only), with flexible hours and unlimited PTO

Growth Opportunities:

• Leading and growing a team of programmatic media managers and emerging leaders
• Developing and executing strategic channel plans for client accounts and new business opportunities
• Driving innovation and excellence in programmatic media strategies
• Collaborating cross-functionally with analytics, creative, and client teams to build integrated media strategies
• Evaluating and expanding partnerships with platforms, data providers, and publishers to support innovation and performance
• Potential to influence the agency's strategic direction and contribute to its continued growth and success

ASSUMPTION: This role offers significant opportunities for career growth and development, with a clear path for advancement within the agency's programmatic team and beyond.

🌍 Location & Work Environment

Office Type: Fully remote work environment, with no physical office location required

Office Location(s): N/A (remote work only)

Geographic Context:

• Seattle, WA: A vibrant, tech-driven city with a strong digital marketing industry and ample opportunities for professional networking
• Pacific Northwest: A region known for its natural beauty, outdoor recreation, and a high quality of life
• Remote Work: Offers flexibility and work-life balance, with the ability to work from anywhere within the US

Work Schedule: Flexible hours, with the ability to work asynchronously and independently

ASSUMPTION: New Engen's remote work environment fosters a culture of trust, autonomy, and work-life balance, with employees empowered to manage their own time and priorities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the hiring manager or a member of the HR team
• In-depth behavioral and situational interviews with cross-functional stakeholders
• Final round interviews with senior leadership, focusing on cultural fit and long-term potential
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Technical proficiency in programmatic advertising and relevant tools
• Client-facing and communication skills
• Cultural fit and alignment with New Engen's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
• Demonstrate your understanding of programmatic advertising and New Engen's unique approach to digital marketing
• Prepare examples of your strategic thinking, leadership, and problem-solving skills, with a focus on programmatic advertising case studies
• Showcase your ability to work collaboratively and drive results in a remote work environment

ATS Keywords: Programmatic Advertising, Digital Media, Team Leadership, Strategic Planning, A/B Testing, Cross-Functional Collaboration, Campaign Execution, Optimization Tactics, Audience Strategy, Data Analysis, Google Display & Video 360, The Trade Desk, Tableau, Power BI

ASSUMPTION: New Engen's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a strong emphasis on real-world examples and case studies.

🛠️ Tools & Technologies

• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
• Data visualization tools (e.g., Tableau, Power BI)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: New Engen's tech stack is designed to support collaboration, efficiency, and data-driven decision-making, with a focus on industry-standard tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• BE THE GOOD: Act with integrity, humility, and altruism inside and outside the company
• EXPERTISE: Take pride in our work, holding ourselves to a high standard of execution excellence
• GROWTH MINDSET: Bias towards action, embracing challenges, and welcoming feedback
• EMPATHETIC DIRECTNESS: Provide feedback with courage, openness, and empathy, internally and externally
• ALL IN: Be fully committed to New Engen's success, putting the team first and helping each other win

Work Style:

• Collaborative and inclusive, with a strong emphasis on cross-functional teamwork
• Data-driven and results-oriented, with a focus on continuous improvement and innovation
• Flexible and adaptable, with the ability to thrive in a dynamic, remote work environment
• Passionate about digital marketing and programmatic advertising, with a genuine curiosity for learning and growth

Self-Assessment Questions:

• How do you embody New Engen's value of BE THE GOOD in your daily work?
• Describe a time when you demonstrated EXPERTISE in a previous role, and how did it contribute to your team's success?
• Share an example of how you've exhibited a GROWTH MINDSET in the face of a challenge or setback?
• How have you provided EMPATHETIC DIRECTNESS in a previous role, and what was the outcome?
• Describe a situation where you demonstrated ALL IN, going above and beyond to support your team or achieve a shared goal?

ASSUMPTION: New Engen's cultural fit considerations emphasize integrity, expertise, growth, empathy, and teamwork, with a strong focus on hiring candidates who embody these values and contribute to the agency's collaborative, innovative, and inclusive work environment.

⚠️ Potential Challenges

• Managing a remote team and fostering a strong culture of collaboration and growth
• Navigating the evolving landscape of programmatic advertising, with a constant need to adapt and innovate
• Balancing strategic thinking and hands-on execution, with a strong focus on driving results and continuous improvement
• Working in a fast-paced, dynamic environment, with the ability to thrive under pressure and adapt to change
• Managing client expectations and delivering high-impact, data-driven solutions in a competitive market

ASSUMPTION: New Engen's programmatic team faces unique challenges and opportunities, requiring candidates with strong leadership, strategic, and technical skills, as well as the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional advertising agencies, New Engen focuses on digital marketing and programmatic advertising, with a strong emphasis on data-driven decision-making and innovation
• The role of Associate Director, Programmatic at New Engen requires a strategic thinker with a deep understanding of programmatic advertising and a proven track record of driving results and leading teams
• Compared to other digital marketing agencies, New Engen offers a unique blend of expertise, innovation, and collaboration, with a strong focus on integrated media strategies and cross-functional teamwork

ASSUMPTION: New Engen's approach to digital marketing and programmatic advertising sets it apart from traditional advertising agencies, requiring candidates with a strong background in programmatic advertising and a deep understanding of the digital marketing landscape.

📝 Sample Projects

• Developing and executing a strategic channel plan for a Fortune 500 client, driving a 30% increase in conversions and a 25% reduction in cost-per-acquisition
• Leading a team of programmatic media managers to optimize a retail client's CTV campaign, resulting in a 45% increase in return on ad spend
• Collaborating with a data science team to develop a proprietary audience segmentation model, improving campaign performance by 20% across multiple clients

ASSUMPTION: New Engen's programmatic team works on a diverse range of projects, requiring candidates with a strong background in programmatic advertising and a proven track record of driving results and leading teams.

❓ Key Questions to Ask During Interview

• How does New Engen approach programmatic advertising differently from traditional advertising agencies?
• Can you describe a time when you had to adapt your strategy due to changes in the programmatic advertising landscape, and what was the outcome?
• How do you ensure operational excellence across campaign execution, including audience strategy, measurement, and optimization?
• Can you provide an example of how you've championed cross-functional collaboration with analytics, creative, and client teams to build integrated media strategies?
• How do you evaluate and expand partnerships with platforms, data providers, and publishers to support innovation and performance, and what metrics do you use to measure success?

ASSUMPTION: New Engen's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a strong emphasis on real-world examples and case studies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
• Prepare examples of your strategic thinking, leadership, and problem-solving skills, with a focus on programmatic advertising case studies
• Showcase your ability to work collaboratively and drive results in a remote work environment
• Follow up with the hiring manager or a member of the HR team one week after submission to confirm receipt of your application and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.