Associate Director, Programmatic

📌 Core Information

🔹 Job Title: Associate Director, Programmatic

🔹 Company: The Marketing Practice

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading programmatic strategy and client relationships
• Driving strategic discussions with clients and acting as a trusted advisor on programmatic media
• Developing and executing multi-channel media plans across display, native, CTV, video, and audio
• Aligning planning with audience strategy and client KPIs
• Managing campaigns across DSPs, publishers, and vendor partners
• Monitoring and optimizing performance
• Championing media innovation and cross-selling opportunities
• Mentoring and contributing to team development as the programmatic SME

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of programmatic media to drive client success and team growth.

📋 Key Responsibilities

✅ Lead programmatic strategy and client relationships

✅ Drive strategic discussions with clients and act as a trusted advisor on programmatic media

✅ Develop and execute multi-channel media plans across display, native, CTV, video, and audio

✅ Align planning with audience strategy and client KPIs

✅ Manage campaigns across DSPs, publishers, and vendor partners

✅ Work closely with operations to ensure timely and accurate campaign launches

✅ Monitor and optimize performance

✅ Provide clear, data-driven recommendations for continuous improvement

✅ Champion media innovation and cross-sell opportunities

✅ Mentor and contribute to team development as the programmatic SME

ASSUMPTION: This role involves a mix of strategic planning, client management, campaign execution, and team development, requiring strong organizational, analytical, and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 5+ years of hands-on experience in programmatic media, ideally in a B2B-focused agency environment

Required Skills:

• Excellent communication and presentation skills
• Strong organizational, analytical, and problem-solving abilities
• Ability to translate complex data into meaningful business insights
• Collaborative and proactive mindset
• Experience across multiple DSPs (e.g., DV360, The Trade Desk), and tools like GTM and DCM
• Proven experience leading direct publisher relationships
• Strong understanding of how programmatic fits within the broader digital and integrated media mix
• Track record of mentoring junior team members and elevating media performance across campaigns

Preferred Skills:

• Industry certifications related to DSPs, Google Marketing Platform, or programmatic advertising

ASSUMPTION: Candidates should have a strong background in programmatic media, excellent communication skills, and a proven track record of driving client success and team growth.

💰 Compensation & Benefits

Salary Range: $90,000 - $114,000 per year

Benefits:

• Medical, dental, and vision insurance
• Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available
• 4% 401(k) contribution with no vesting period
• Plentiful paid time off
• Sick leave (15 days annually)
• Holiday shutdown (December 26th - 29th)
• Parental leave
• Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
• Secondary caregiver: 12 weeks full pay
• Access to Unmind
• Employer-funded life, AD&D & disability insurance
• Company getaways

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a role of this level and experience. Benefits are comprehensive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2002

Company Description:

• At The Marketing Practice, we believe marketing should deliver more—more impact, more revenue, and more long-term value.
• Founded in 2002, The Marketing Practice is a global leader in B2B marketing, with offices in the U.S., U.K., Germany, Singapore, and Australia.

Company Specialties:

• Lead generation and nurturing
• Marketing strategy
• B2B marketing
• Demand generation
• Inbound marketing
• Account Based Marketing
• Channel marketing
• Partner marketing
• B2B Data
• B2B Media
• and Digital experience

Company Website: The Marketing Practice

ASSUMPTION: The Marketing Practice is a well-established global agency with a strong focus on B2B marketing, offering a comprehensive range of services to drive client success.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Head of Programmatic & Media

Work Arrangement: Remote, with the flexibility to work from any location within the United States

Growth Opportunities:

• Potential to grow into a leadership role within the programmatic team
• Opportunities to work with high-value clients and drive strategic initiatives
• Chance to mentor junior team members and contribute to team development

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to make a meaningful impact on the team and clients.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): United States

Geographic Context:

• The United States offers a diverse range of work environments, from bustling cities to quiet suburbs
• Remote work allows for flexibility and the ability to work from various locations

Work Schedule: Full-time (40 hours per week), with the flexibility to work from any location within the United States

ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from various locations within the United States, allowing for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Programmatic media expertise
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and team dynamics

Application Tips:

• Highlight relevant programmatic media experience and achievements in your resume
• Prepare examples of strategic thinking and problem-solving skills for the interview
• Demonstrate strong communication and presentation skills during the interview
• Research The Marketing Practice and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Programmatic media, media strategy, client relationships, multi-channel media plans, campaign management, data-driven recommendations, media innovation, mentoring, communication skills, analytical skills, problem-solving, collaboration, DSPs, Google Marketing Platform, programmatic advertising

ASSUMPTION: The interview process will focus on assessing the candidate's programmatic media expertise, strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• DSPs (e.g., DV360, The Trade Desk)
• Google Marketing Platform
• GTM
• DCM
• Programmatic advertising tools

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the programmatic media space.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Results-driven
• Client-focused

Work Style:

• Remote-friendly
• Results-oriented
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working collaboratively with a global team and managing multiple client relationships?
• Do you have a proven track record of driving client success and elevating media performance across campaigns?

ASSUMPTION: The ideal candidate for this role will be a strong communicator, strategic thinker, and collaborative team player with a proven track record of driving client success in a remote work environment.

⚠️ Potential Challenges

• Managing multiple client relationships and priorities
• Keeping up with the fast-paced and ever-evolving programmatic media landscape
• Balancing strategic thinking with day-to-day campaign management
• Working effectively in a remote team environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to staying up-to-date with industry trends and best practices.

📈 Similar Roles Comparison

• This role is similar to a Senior Media Strategist or Programmatic Manager, but with a greater emphasis on client relationships and team leadership
• In comparison to other advertising services roles, this position offers a unique blend of strategic thinking, client management, and campaign execution
• Career progression from this role could lead to a leadership position within the programmatic team or a broader marketing role

ASSUMPTION: This role offers a unique blend of strategic thinking, client management, and campaign execution, making it an attractive opportunity for experienced programmatic media professionals looking to advance their careers.

📝 Sample Projects

• Developing a comprehensive programmatic media strategy for a high-value client, including multi-channel media plans and campaign execution
• Managing a team of programmatic media specialists to deliver exceptional results for multiple clients
• Championing media innovation and cross-selling opportunities to drive client value and growth

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and execution aspects of the role, highlighting the diverse range of responsibilities and opportunities available.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader programmatic & media team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does The Marketing Practice support the growth and development of its employees?
• What are the most rewarding aspects of working at The Marketing Practice, according to current employees?
• How does the company foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant programmatic media experience and achievements
• Prepare a cover letter that demonstrates your understanding of the role and your fit with The Marketing Practice's mission and values
• Prepare examples of strategic thinking, problem-solving, and communication skills for the interview
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.