🔹 Job Title: Associate Director, Regional Marketing, Cardiovascular - DC Metro
🔹 Company: Bayer
🔹 Location: Washington, DC Metro Area (DC, MD, VA, NC)
🔹 Job Type: Hybrid (On-site/Hybrid)
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site/Hybrid)
🚀 Job Overview
- Key aspects of this role include:
- Strategic Thought Leader (TL) Engagement
- Congresses & Regional Convention Leadership
- Speaker Bureau Engagement
- Implement Regional Marketing Initiatives and Programs
- Insight Generation and Field Partnership
- ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain relationships with key customers and stakeholders.
📋 Key Responsibilities
📌 Strategic Thought Leader (TL) Engagement:
- Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health.
- Engage target customers across appropriate channels and activities to create positive product perception and deep relationships.
- Develop a regional advocate TL base that aligns to CVR product communication strategy.
- Identify and recommend TLs to provide brand insight and collaborate with the local team to identify emerging TLs.
- Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, and messaging.
- Collaborate with TL Strategy/Peer-to-Peer (P2P) Content Lead to deliver strategies to develop TLs.
📌 Congresses & Regional Convention Leadership:
- Coordinate and execute plans for company presence at appropriate conferences, leveraging and repurposing content leading internal approvals and aligning & training local staffing to create a strong and effective congress presence.
- Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned and contribute to national conference planning.
- Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings.
- Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams to maximize utility & action plans.
- Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region.
📌 Speaker Bureau Engagement:
- Lead marketing-initiated peer-to-peer (P2P) program execution, including national broadcast.
- Support the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content, support the training of new speakers, and increase the effectiveness and compliance of promotional programming.
- Liaison for insight collection from pertinent national, regional, and local level conferences and symposium.
- Harvest insights during program execution, feeding ideas and recommendations to P2P content that lead to strengthen and evolve speaker programs, including customizations of P2P content by stakeholder.
📌 Implement Local Marketing Initiatives and Programs:
- Own or contribute to various local and national marketing projects that drive brand strategy.
- Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.
- Contribute to and actively participate in platform teams focused on improving processes, including speaker bureau, contracting, congress planning, etc.
📌 Insight Generation and Field Partnership:
- Coordinate, share, and consolidate customer insight & intelligence, including program participation with sales consultants, AGMs, regional/national account directors and other internal partners, enabling all to deliver on the brand strategy.
- Execute against regional marketing plan that aligns with strategic imperatives of national brand plan and help drive brand growth at local levels.
- Rely on expertise, generate and communicate actionable insights to the brand team to help inform national strategy with regard to tactical execution and driving efficiency and marketing spend.
- Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners. Develop objectives, complete content development & approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders not in attendance, especially AGM and local Squad.
- Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs. Attend & actively participate in select ad boards. Share back customer/institution specific insights to local team.
🎯 Required Qualifications
Education:
- Bachelor's degree
Experience:
- 5-7 years of experience in the pharma/biotech industry with at least 2 years of customer facing experience
- 2 years of experience working within the cardiovascular therapeutic area
Required Skills:
- Proven accomplishment in identifying and driving a strategic approach to business
- Proven track record of sales, customer-facing success, and/or superior project management
- Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders
- Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion
- Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
Preferred Skills:
- Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas
- Experience working with academic institutions and key accounts
ASSUMPTION: This role requires a proven track record in strategic business approaches and relationship management, with a strong focus on customer engagement and data-driven decision-making.
💰 Compensation & Benefits
Salary Range:
- $143,240.00 to $214,860.00 per year
Benefits:
- Health Care
- Vision
- Dental
- Retirement
- PTO
- Sick Leave
Working Hours:
- Full-time (40 hours/week)
ASSUMPTION: The salary range is an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
📈 Applicant Insights
Company Context:
- Industry: Pharmaceuticals
- Company Size: 10,001+ employees
- Founded: 1863
- Company Description: Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.
- Company Specialties: Pharmaceuticals, Consumer Health, Crop Science, Life Sciences, Research, Innovation, Sustainability, Health Care, Digital Farming, Food Security, Science For Better, and Innovation
Company Values:
- Innovation: We push boundaries and challenge the status quo to improve the lives of people around the world.
- Sustainability: We are committed to creating a sustainable future for our planet and its people.
- Excellence: We strive for excellence in everything we do, from research and development to manufacturing and marketing.
- Stewardship: We take responsibility for our actions and their impact on society and the environment.
- Diversity: We value and promote diversity in our workforce and in our products, reflecting the needs of our global customer base.
Company Slogan: "Science For A Better Life"
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Area General Manager (AGM) and collaborates with the Brand Lead, CRM peers, and agency partners.
Work Arrangement: Hybrid (On-site/Hybrid) with travel up to 50% within the territory.
Growth Opportunities:
- Opportunities for career advancement within Bayer's marketing and commercial teams.
- Potential to work on high-impact projects and initiatives that drive brand growth and impact patient lives.
- Exposure to a diverse range of stakeholders, including healthcare professionals, key opinion leaders, and internal partners.
ASSUMPTION: This role offers significant opportunities for professional growth and development within Bayer's marketing and commercial organization.
🌍 Location & Work Environment
Office Type: Hybrid (On-site/Hybrid)
Office Location(s): Washington, DC Metro Area (DC, MD, VA, NC)
Geographic Context:
- The DC Metro area offers a mix of urban and suburban environments, with a diverse population and a strong job market.
- The region is home to numerous healthcare institutions, research facilities, and biotechnology companies, providing ample opportunities for networking and collaboration.
Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate travel and on-site work.
ASSUMPTION: The DC Metro area offers a dynamic work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interviews with hiring managers and team members
4. Final round interviews with senior leadership
5. Background check and offer extension
Key Assessment Areas:
1. Strategic thinking and problem-solving skills
2. Communication and interpersonal skills
3. Customer engagement and relationship-building skills
4. Data analysis and interpretation skills
5. Cultural fit and alignment with Bayer's values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, customer engagement, and strategic thinking.
3. Research Bayer's company culture and values to demonstrate your fit for the organization.
4. Be prepared to discuss your understanding of the cardiovascular-renal-metabolic therapeutic area and Bayer's product portfolio.
ATS Keywords: Strategic Thought Leader Engagement, Marketing Initiatives, Insight Generation, Field Partnership, Congress Planning, Speaker Bureau, Brand Strategy, Customer Relationship Management, Data Analysis, Event Coordination, Public Speaking, Networking, Clinical Expertise, Team Leadership, Problem Solving, Adaptability
ASSUMPTION: The interview process for this role will focus on assessing your strategic thinking, customer engagement, and cultural fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Presentation software (e.g., PowerPoint, Google Slides)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The tools required for this role are standard for the pharmaceutical and biotechnology industries and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We push boundaries and challenge the status quo to improve the lives of people around the world.
- Sustainability: We are committed to creating a sustainable future for our planet and its people.
- Excellence: We strive for excellence in everything we do, from research and development to manufacturing and marketing.
- Stewardship: We take responsibility for our actions and their impact on society and the environment.
- Diversity: We value and promote diversity in our workforce and in our products, reflecting the needs of our global customer base.
Work Style:
- Collaborative and team-oriented, with a strong focus on cross-functional collaboration and stakeholder engagement.
- Results-driven and proactive, with a strong commitment to delivering high-quality work and driving meaningful impact.
- Adaptable and resilient, with the ability to thrive in a dynamic and fast-paced environment.
- Strong communication and interpersonal skills, with the ability to build and maintain effective relationships with a diverse range of stakeholders.
Self-Assessment Questions:
1. How do you approach building and maintaining relationships with key customers and stakeholders?
2. Can you provide an example of a time when you had to balance multiple priorities and projects simultaneously?
3. How do you stay up-to-date with industry trends and developments in the cardiovascular-renal-metabolic therapeutic area?
4. Can you describe a situation where you had to influence a decision-maker or key opinion leader to adopt a new perspective or approach?
5. How do you prioritize and manage your time when working on multiple projects with competing deadlines?
ASSUMPTION: The ideal candidate for this role will demonstrate a strong alignment with Bayer's company values and a commitment to driving meaningful impact through strategic thinking, customer engagement, and data-driven decision-making.
⚠️ Potential Challenges
1. Challenges related to the role:
- Managing a large territory with a diverse customer base, requiring strong organizational and time management skills.
- Balancing multiple priorities and projects simultaneously, with a focus on strategic imperatives and tactical execution.
- Navigating a complex and dynamic healthcare landscape, with a need for strong analytical and problem-solving skills.
2. Challenges related to the company:
- Working in a large, matrixed organization with a diverse range of stakeholders, requiring strong communication and collaboration skills.
- Balancing short-term tactical needs with long-term strategic goals, with a need for strong strategic thinking and planning skills.
- Navigating a competitive and dynamic market landscape, with a need for strong competitive intelligence and market analysis skills.
3. Challenges related to the location:
- Managing a territory that spans multiple states and regions, with a need for strong regional knowledge and cultural competency.
- Navigating a diverse and dynamic customer base, with a need for strong customer segmentation and targeting skills.
- Balancing local and national priorities, with a need for strong strategic thinking and prioritization skills.
ASSUMPTION: The ideal candidate for this role will be able to navigate these challenges effectively, with a strong commitment to driving meaningful impact and a proactive approach to problem-solving and risk mitigation.
📝 Similar Roles Comparison
1. Marketing Manager, Cardiovascular - East Coast
- Similar therapeutic area and target customer base, with a focus on cardiovascular-renal-metabolic health.
- Similar role responsibilities, with a focus on strategic thought leader engagement, congress planning, and speaker bureau management.
- Similar required qualifications, with a focus on marketing experience and customer-facing skills.
2. Senior Product Manager, Cardiovascular - West Coast
- Similar therapeutic area and target customer base, with a focus on cardiovascular-renal-metabolic health.
- Similar role responsibilities, with a focus on brand strategy, market access, and customer engagement.
- Similar required qualifications, with a focus on product management experience and customer-facing skills.
3. Associate Director, Medical Affairs, Cardiovascular - Midwest
- Similar therapeutic area and target customer base, with a focus on cardiovascular-renal-metabolic health.
- Similar role responsibilities, with a focus on medical education, scientific communication, and key opinion leader engagement.
- Similar required qualifications, with a focus on medical affairs experience and scientific communication skills.
ASSUMPTION: This role is similar to other marketing and commercial roles within the cardiovascular-renal-metabolic therapeutic area, with a focus on strategic thinking, customer engagement, and data-driven decision-making.
📝 Sample Projects
1. Congress Planning and Execution
- Planning and executing a successful congress presence, including speaker bureau management, content development, and stakeholder engagement.
- Coordinating with internal and external stakeholders to deliver a high-impact congress experience that drives brand growth and customer engagement.
2. Speaker Bureau Management
- Developing and implementing a speaker bureau strategy that drives brand growth and customer engagement.
- Collaborating with key opinion leaders and internal stakeholders to deliver innovative speaker content and increase the effectiveness of promotional programming.
3. Insight Generation and Field Partnership
- Coordinating and sharing customer insight and intelligence, including program participation with sales consultants, AGMs, regional/national account directors and other internal partners.
- Executing against a regional marketing plan that aligns with strategic imperatives of the national brand plan and drives brand growth at local levels.
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, with a focus on strategic thinking, customer engagement, and data-driven decision-making.
❓ Key Questions to Ask During Interview
1. Role-Specific Questions:
- How do you approach strategic thought leader engagement and relationship-building in a competitive landscape?
- Can you describe your experience with congress planning and execution, and how you've driven brand growth through effective congress presence?
- How do you balance short-term tactical needs with long-term strategic goals, and prioritize your time and resources accordingly?
- Can you provide an example of a time when you had to influence a decision-maker or key opinion leader to adopt a new perspective or approach?
2. Company-Specific Questions:
- How do you see this role fitting into Bayer's overall marketing and commercial strategy, and how can you contribute to our long-term brand growth and success?
- How do you approach working in a matrixed organization with a diverse range of stakeholders, and balancing local and national priorities?
- Can you describe your experience with competitive intelligence and market analysis, and how you've used this information to drive strategic decision-making?
3. Location-Specific Questions:
- How do you approach managing a large territory with a diverse customer base, and balancing local and national priorities?
- Can you describe your experience with regional knowledge and cultural competency, and how you've used this to drive customer engagement and brand growth?
- How do you navigate a dynamic and competitive healthcare landscape, and use this information to inform your strategic decision-making?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, customer engagement, and cultural fit for the organization, with a focus on their ability to drive meaningful impact in this role.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, customer engagement, and strategic thinking.
4. Research Bayer's company culture and values to demonstrate your fit for the organization.
5. Be prepared to discuss your understanding of the cardiovascular-renal-metabolic therapeutic area and Bayer's product portfolio.
Concrete preparation steps related to resume customization and cover letter suggestions will be provided during the application process.
Follow-up recommendation with timeline:
- After submitting your application, follow up with the hiring manager or talent acquisition team within one week to confirm receipt and inquire about next steps in the interview process.
- If you have not heard back after one week, consider reaching out again to express your continued interest in the position and inquire about any updates to the interview timeline or process.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
